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All Journal MASALIQ: Jurnal Pendidikan dan Sains Journal of Business Integration Competitive
Tusakdiah, Halimah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Upaya Peningkatan Kemampuan Perkalian dengan Menggunakan Media Batang Napier di SDN 34/I Muara Bulian Alisnaini, Ahmad Farhan; Harliyani, Wiwin; Tusakdiah, Halimah; Fiaski, Cici Adila
MASALIQ Vol 3 No 4 (2023): JULI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v3i4.1192

Abstract

One of the subjects that most students experience problems and find it difficult to understand the concepts is mathematics. The task of a teacher is not only to transfer knowledge or convey learning knowledge to students in the classroom. The majority of students explained that subjects related to calculations were subjects that were difficult to understand. The purpose of this research was to assist teachers in improving students' abilities by using stem napier media. The Napier rod is a tool that can help find the product of a number. Napier rods can be used by students to assist in calculating multiplication and division operations. This calculation tool is designed to simplify heavy multiplication tasks. This multiplication bar or napier bar prop is used to calculate multiplication of whole numbers.
The influence of Brand Awareness on Purchase Decision Mediated by Purchase Interest on Cosmetic Products Online in Medan City Tirtayasa, Satria; Khair, Hazmanan; Tusakdiah, Halimah
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.23

Abstract

This study aims to analyze and determine the effect of Brand Awareness and Online Customer Reviews on the purchasing decision of Maybelline lipstick products in online e-commerce among students in Medan. The study uses an associative approach with a sample of 386 students who use Maybelline lipstick. Data was collected through questionnaires, and the data was analyzed using quantitative analysis with Smart PLS (Partial Least Squares) for hypothesis testing and model evaluation. The findings show that Brand Awareness has a significant influence on the purchasing decision of Maybelline lipstick products in e-commerce. Online Customer Reviews also significantly affect the purchasing decision of Maybelline lipstick in e-commerce. Furthermore, Brand Awareness significantly influences the purchase interest in Maybelline lipstick, while Online Customer Reviews similarly affect purchase interest. Purchase interest, in turn, significantly influences the purchasing decision of Maybelline lipstick in e-commerce. The results also show that Brand Awareness affects purchasing decisions through purchase interest, as does Online Customer Reviews.
Co-Authors Alisnaini, Ahmad Farhan Fiaski, Cici Adila Harliyani, Wiwin Hazmanan Khair, Hazmanan Tirtayasa, Satria