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Journal : al-Afkar, Journal For Islamic Studies

Principal's Strategy in Developing Islamic Education Work Plan (Rks/M) Maszeri; Mokhlis; Ali Nurhadi; Faridatul Jannah
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.1417

Abstract

In education to make schools more advanced and developed every year, a school work plan (RKS) is needed. The RKS is prepared to determine school actions within a period of 4 years by taking into account the availability of the school, both from documents, descriptions, visions and missions of the school to achieve the goals and objectives that have been set. Strategies that can be applied by the principal in preparing the RKS are: effective communication with TPS, becoming a resource person or facilitator, conducting monitoring and evaluation, implementing alternative methods such as FGD, Workshop, Delphi and so on. The results of this paper are: the development of a school work plan or RKS through the role of the principal can be done by continuously compiling, directing, guiding teachers and staff so that the quality of education in schools can advance and develop in the next 4 years. and is in a national standard position. The steps taken are preparation, preparation, ratification or approval of the RKS.
Public Relations Strategy in Increasing the Number of New Students at SMK Al Ikhsan Blu'uren Sampang Mokhlis; Maszeri; Faiqaitul munawwarah; Ali Nurhadi; Faidatul Jannah
al-Afkar, Journal For Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v8i2.1435

Abstract

Facing the competition of institutions in increasing the number of new students is certainly a challenge for institutions. The strategy carried out by SMK Al-Ikhsan is to manage its public relations management. The purpose of this study is to reveal the role and strategy of public relations management at SMK Al-Ikhsan Sampang to increase the number of new students. The method used in this research uses a field-based curriculum approach. The data collection techniques used are observation, interviews, and documentation. The results of this study indicate that the role of public relations is to create excellent programs including industrial cooperation, entrepreneurship programs, and scholarship and award programs. The public relations management strategies carried out include maintaining effective communication and building a positive image, institutions involving parents and the community, conducting promotions, holding events and activities, providing scholarships to outstanding students and finding scholarship information for those who want to continue to college. The conclusion of this study shows that the strategies carried out to increase the number of new students are considered effective as seen from the number of student statistics per year that have increased.