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Rajagukguk, Frederick Rudy Sentosa
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Journal : Digital Business Progress

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Efektivitas Teknik Psikologi Selling dalam Meningkatkan Penjualan dengan Komitmen Pelanggan sebagai Variabel Intervening: Studi pada Industri E-Commerce di Indonesia Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly; Hutajulu, Lija Romauli; Juanda, Ahmad
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.211

Abstract

This study aims to examine the effectiveness of Psychological Selling Techniques in increasing sales with Customer Commitment as an intervening variable in the e-commerce industry in Indonesia. The research method employed is quantitative, analyzed using Smart PLS. The results indicate that Psychological Selling Techniques significantly influence both Customer Commitment and Sales Increase. Furthermore, Customer Commitment significantly mediates the effect of Psychological Selling Techniques on Sales Increase. These findings suggest that implementing psychological techniques in selling can enhance customer loyalty and sustainable sales growth. This study offers practical implications for e-commerce companies to integrate psychological selling techniques into their marketing strategies to strengthen customer relationships and improve sales performance.
Smart Mobility dan Pembangunan Berkelanjutan: Analisis Potensi Kota Cerdas di Sumatera Utara Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Arifin, Indra Welly
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.249

Abstract

Urban development in North Sumatra Province has experienced significant population mobility growth, yet it still faces challenges such as traffic congestion, air pollution, and limited public transportation. This study aims to analyze the potential implementation of the smart mobility concept to support sustainable development and the transformation toward smart cities in North Sumatra. The research employs a qualitative approach using literature review and descriptive analysis to identify urban mobility conditions, challenges, as well as the inhibiting and supporting factors for smart mobility implementation. The results indicate that smart mobility can enhance transportation efficiency, reduce carbon emissions, and improve public service quality. Key supporting factors include government commitment, the growth of the digital ecosystem, and public awareness of green transportation, while inhibiting factors include infrastructure limitations, weak cross-sector coordination, and funding constraints. This study recommends an integrative strategy involving digital infrastructure development, sustainable transportation policies, multi-stakeholder collaboration, and public education to achieve effective and sustainable smart mobility.
Co-Authors Ahmad Juanda Arifin, Indra Welly Bancin, Fitriani Dinata, Randy Elazhari, Elazhari Hadi, Budiman Harahap, Hastuti Handayani Hutajulu, Lija Romauli Ikrar Budi Karunia, Ade Mulia Masyitah, Emi Nadhira, Ahmad Nainggolan, Benhart Neni Murniati Rabiula, Hafizh Reza Hanafi Lubis Reza Kurniawan Rusmewahni, Rusmewahni Yuanda, Putri