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Rajagukguk, Frederick Rudy Sentosa
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Journal : Management and Business Progress

 1 
Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi Arifin, Indra Welly; Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.235

Abstract

This study aims to determine the effect of word of mouth and brand equity on the decision to purchase an iPhone in Tebing Tinggi City. The research method used is a quantitative method using the help of SPSS version 25.00 which is collected from the results of distributing questionnaires to consumers of the FD Store in Tebing Tinggi City. The analysis method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis test is the T test and F test. The results of SPSS in this study are word of mouth has an effect on Purchasing Decisions, brand equity does not have an effect on Purchasing Decisions, word of mouth and brand equity have a simultaneous effect on Purchasing Decisions.
Hubungan Antara Tingkat Self-Regulation Remaja dan Kesiapan Kewirausahaan di Masa Dewasa: Studi Kasus di Sumatera Utara Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly
Management And Business Progress Vol. 4 No. 2 (2025): Management and Business Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i2.263

Abstract

This study aims to analyze the relationship between adolescents’ level of self-regulation and entrepreneurial readiness in adulthood. Self-regulation refers to an individual’s ability to control thoughts, emotions, and behaviors to achieve long-term goals, while entrepreneurial readiness describes the extent to which individuals possess motivation, knowledge, and skills to start and manage a business. The research employed a qualitative approach using a case study of adolescents in North Sumatra Province. Data were collected through in-depth interviews, observations, and documentation, and analyzed thematically. The findings reveal a strong relationship between self-regulation ability and entrepreneurial readiness. Adolescents with higher levels of discipline, persistence, and emotional control demonstrated greater preparedness to engage in entrepreneurship. In addition to internal factors, family support, entrepreneurship education, and social environment also influence readiness levels. These results highlight the importance of strengthening self-regulation from adolescence as a foundation for developing resilient, independent, and innovative entrepreneurial character.
Co-Authors Ahmad Juanda Arifin, Indra Welly Bancin, Fitriani Dinata, Randy Elazhari, Elazhari Hadi, Budiman Harahap, Hastuti Handayani Hutajulu, Lija Romauli Ikrar Budi Karunia, Ade Mulia Masyitah, Emi Nadhira, Ahmad Nainggolan, Benhart Neni Murniati Rabiula, Hafizh Reza Hanafi Lubis Reza Kurniawan Rusmewahni, Rusmewahni Yuanda, Putri