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All Journal Scientia: Journal of Multi-Disciplinary Science Prosiding Seminar Nasional Kusuma Jurnal Ilmiah Manajemen Agribisnis
Sastryawanto, Hary
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : Scientia: Journal of Multi-Disciplinary Science

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Exploring Consumer Preferences: Attribute Analysis and Satisfaction with Cavendish Bananas Maulana Sudrajat, Prama Hasta Aditya; Wisnujati, Nugrahini Susantinah; Sastryawanto, Hary
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 2 (2024): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i2.123

Abstract

The Cavendish banana is known for its quality attributes, including price, taste, skin color, cleanliness, and more. These attributes, when meeting consumer expectations, can lead to high consumer satisfaction. Improving these quality attributes can enhance consumer satisfaction and encourage increased consumption of the fruit. This study aims to analyze the impact of the quality attributes of Cavendish bananas on consumer satisfaction in Sidoarjo. The research was conducted on consumers who purchase directly from small vendors and supermarkets in Sidoarjo using the Accidental Sampling technique. Data were collected through interviews and observations, with a sample size of 12 individuals from street vendors and supermarkets in Sidoarjo. The data analysis method used was qualitative, specifically Qualitative Cross Section data. The results indicate that the majority of Cavendish banana consumers in Sidoarjo responded positively to the attributes of the bananas, including price, taste, quality, and the cleanliness of the display areas.
Sustainable Tourism through Coffee: Agrotourism Development in Turekisa Village, East Nusa Tenggara Nono, Elfridus Andi Loke; Patiung, Markus; Sastryawanto, Hary
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i1.101

Abstract

Agrotourism in Indonesia stands as a vital potential for development support. Indonesia boasts numerous agrotourism destinations, with one such developed site located in Turekisa Village, Ngada Regency, East Nusa Tenggara (NTT). This tourist destination has gained prominence due to its breathtaking natural beauty, often dubbed as the "land above the clouds," a reputation that continues to grow alongside the increasing number of visitors to the hills and the abundant natural resources, particularly the substantial coffee production at Bukit Wolobobo. The coffee cultivated around Bukit Wolobobo is of the Arabica variety. The aim of this study is to analyze strengths, opportunities, weaknesses, and threats, and to determine development strategies for coffee-based agrotourism in Turekisa Village, Ngada Regency. The research methodology employs SWOT analysis, drawing data from interviews with six key informants: the Head of Agriculture Department, Head of Tourism Department, Agricultural Extension Officer, Chairperson of the Coffee Farmers' Group, Tourism Management, and Community Leaders. The findings of this study indicate placement in Quadrant I, suggesting that the coffee plantation agrotourism in Turekisa Village needs to be maintained and further enhanced given its significant quality potential.
Co-Authors Effendi, Ryo A Hariputra, Akbar Maulana Sudrajat, Prama Hasta Aditya Nono, Elfridus Andi Loke Patiung, Markus Rachmadhan, Aditya Arief Siswati, Endang Wijaya, Prima wisnujati, nugrahini Wisnujatia, Nugrahini Susantinah