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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Yuneri, Winda
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Penerapan Prinsip-Prinsip Ekonomi Syariah Pada Pasar Tradisional Di Kota Bengkulu Nauli, Roma Dona; Yuneri, Winda; Hartini, Kustin
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.520

Abstract

Every step in the production chain must adhere to sharia ideals and principles in order for producers to fulfill their duty to optimizing benefits. Avoiding forbidden items in transactions and applying the suggested Islamic standards are the primary Islamic values in manufacturing. The purpose of this study is to determine and examine how sharia principles such as fairness, openness, and the proscription of usury are applied in typical market transactions. This study employed a qualitative methodology, gathering data through observations and interviews at a number of conventional marketplaces. The study's findings indicate that traditional and contemporary markets are essentially the same, with the only exception being the manner in which transactions take place. Traditional markets serve as both a tangible representation of the variety of the Indonesian people and a tiny version of their cosmopolitan society. Through just and honest dealings, markets in Islam seek to bring about wealth for both the earth and the hereafter (Al-Falah). As a result, Islam differs from other economic systems in a number of ways. Many traders from different areas have incorporated sharia economic ideas into their conventional market trading activity in Bengkulu. In this instance, the government's participation is crucial in educating traders about sharia economic principles, particularly in traditional marketplaces, in order to build a thriving economy founded on people's honesty and justice.
Pengaruh Kualitas Konten Influenser terhadap Minat Beli Konsumen di Salon Floom Beauty Longue Nauli, Roma Dona; Vera, Vety; Yuneri, Winda
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.651

Abstract

This research aims to help increase the marketing of Floom Beauty Longue Salons through social media content and increase public interest in treatments. In the current digital era, marketing through influencers has become an effective strategy in reaching potential customers, especially in the beauty industry. The quality of content which includes visual aspects, information, and influencer credibility are important factors in building trust and attracting consumer interest. This type of research is descriptive qualitative research which aims to describe the phenomena that occur and provide a clearer understanding of how the quality of influencer content can influence consumers' decisions to make purchases at the salon. The results of this research are that influencers have a significant influence on consumer purchasing interest. Therefore, Floom Beauty Lounge Salon is advised to collaborate with influencers who have high credibility and ensure that the content produced has good aesthetic and informative value. Additionally, salons can increase engagement with customers through social media to maintain customer loyalty.
Strategi Pemasaran dalam Meningkatkan Kredibilitas Tenun Leny Bumpak melalui Bazar Sari, Nadia Yupita; Fauziah, Dzamratul; Yuneri, Winda; Zaki, Khozin; Indra, Yetti Afrida
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.687

Abstract

This study aims to analyze the role of the bazaar as a strategic means in increasing the credibility of Leny Bumpak Batik Weaving as a leading local product. In the face of increasingly fierce market competition, MSMEs need to build consumer trust through effective promotional media. The bazaar was chosen as the main medium because it provides opportunities for direct interaction with consumers, introducing products widely, and building a positive brand image. This study uses a descriptive qualitative method with data collection techniques through observation, in-depth interviews, and documentation. The results show that active participation in the bazaar significantly increases public trust in product quality, expands customer networks, and strengthens brand positioning in the local market. This research recommends that MSMEs make the bazaar an integral part of their long-term marketing strategy.
Co-Authors Fauziah, Dzamratul Hartini, Kustin Indra, Yetti Afrida Nauli, Roma Dona Sari, Nadia Yupita Vera, Vety Zaki, Khozin