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All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Budapest International Research in Exact Sciences (BirEx Journal)
Falobi, Funmi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Physics Social Sciences Transportation Other

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Public Relations and Media Role in Peace Building in Nigeria Maiwada, Abdullahi Aliyu; Aondover, Perpetua Ogechi; Adewale, Olugbenga Charles; Falobi, Funmi; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 1 (2025): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i1.8028

Abstract

Public relations (PR) and media play crucial roles in peacebuilding in Nigeria, a nation with a diverse cultural, religious, and political landscape. In a country where ethno-religious conflicts, political tensions, and socio-economic disparities often lead to unrest, strategic PR and media efforts can foster dialogue, promote understanding, and build sustainable peace. The paper argues that PR professionals facilitate dialogue among conflicting parties by creating platforms for engagement, understanding, and negotiation. They design campaigns that promote mutual respect and tolerance. By sharing transparent and accurate information, PR efforts can bridge gaps between communities and institutions, fostering trust. PR and media are pivotal in shaping narratives, fostering dialogue, and building consensus in peacebuilding processes. By addressing challenges and adopting inclusive, transparent, and ethical approaches, these tools can significantly contribute to a more harmonious Nigeria. Conflicts are becoming more complex in more institutions and are involving multiple issues as well. Handling such conflicts enhance the client’s ability to function successfully in a volatile environment. In other words, more organizations have the potential for conflict that needs to be resolved than ever before. Skills are needed by public relations managers to evaluate the divergent interests of different groups to formulate alternatives that will satisfy the parties involved in the dispute. The paper concludes that PR and media work together to suppress divisive narratives by promoting content that emphasizes shared values and diversity. In times of unrest, PR teams communicate clear, accurate, and timely information to mitigate panic and prevent escalation. Media organizations must adopt conflict-sensitive reporting, avoiding sensationalism and inflammatory language.
Influence of Crisis Communication Strategies on Public Perception of Organisations: A Study of Caleb University Adeyemi, Adefisola; Falobi, Funmi; Akin-Odukoya, Omolara; Onyejelem, Timothy Ekeledirichukwu; Ridwan, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 4 (2024): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i4.8000

Abstract

Effective crisis communication plays a crucial role in preserving an organization’s reputation during significant national or even internal crises in the organisation. This study investigates the impact of crisis communication strategies on the public perception of an organization, focusing on Caleb University. The research delves into how effective crisis communication practices influence how the public views an organization during challenging times. By analysing the specific strategies employed by Caleb University in managing crises and their subsequent effects on public perception, this study aims to provide valuable insights into the importance of communication strategies in shaping public opinion and maintaining organizational reputation. In this study, the positivist approach of research design was adopted, which informed the choice of survey method. Questionnaire was used as an instrument of data collection. The population of the study consist of students in the Department of Mass Communication, Caleb University from which a sample of 200 respondents were drawn based on the principle of stratified sampling. The findings of this study revealed that there is a positive influence of crisis communication on the public perception of crisis events and illustrates that adopting effective crisis communication strategies during crises delivers improved outcomes. The study concludes that Effective crisis communication at Caleb University would rely on preemptive planning, clear and transparent messaging, a designated crisis response team, and continuous engagement with all stakeholders.
Exposing the Shadow of Technology and its Effects on Electoral Management in Nigeria: A Study of 2023 General Elections Adebogun, Olayinka Babatunde; Falobi, Funmi; Eboseremen, Ehikioya Nathaniel; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 3 (2025): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i3.8113

Abstract

The 2023 general elections in Nigeria marked a watershed moment in the country’s democratic trajectory, particularly with the adoption of technology-driven electoral management systems such as the Bimodal Voter Accreditation System (BVAS) and the INEC Result Viewing Portal (IReV). While these innovations were introduced to enhance transparency, reduce electoral fraud, and strengthen public trust, their deployment exposed significant challenges that highlighted the shadow side of technology in electoral processes. This study interrogates the effects of technological tools on the credibility, efficiency, and legitimacy of the 2023 elections, drawing on media reports, official election data, and scholarly analyses. The study made use of secondary sources of Data collection. Secondary data were sourced from academic journals, INEC reports, election observer reports, news, articles, and policy papers. Databases such as ResearchGate, Google Scholar, and reputable news outlets were utilized. Findings reveal a paradox: although technology improved aspects of voter accreditation and broadened access to election results, systemic failures, infrastructural limitations, cyber vulnerabilities, and perceived manipulation undermined confidence in the process. The paper argues that the reliance on technology without adequate infrastructural support, legal clarity, and institutional integrity risks deepening public distrust rather than consolidating democratic gains. The study concludes that the 2023 Nigerian general election represents a pivotal case study in the intersection of technology and democracy in a developing nation. The introduction of advanced electoral technologies, such as the Bimodal Voter Accreditation System (BVAS) and the INEC Result Viewing Portal (IReV), was a bold step toward mdernzing Nigeria’s electoral process.
Climate Change, Gender and Media in Nigeria: Mainstreaming Gender in Climate Change Reporting Falobi, Funmi; Solo-Anaeto, Margaret; Joy, Joseph Ifeoluwa; Maiwada, Abdullahi Aliyu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8202

Abstract

Climate change represents one of the most pressing global challenges, with far-reaching impacts across social, economic, and environmental systems. However, its effects are not evenly distributed, as existing inequalities shape differential vulnerabilities among populations. This paper interrogates the gendered dimensions of climate change, arguing that women and marginalised groups particularly in developing countries, experience disproportionate impacts due to entrenched socio-economic, cultural, and political disparities. Based on secondary data from the existing literature, the study highlights how climate change exacerbates challenges related to health, food security, water access, livelihoods, education, and exposure to violence, thereby reinforcing gender inequality. Anchored in framing theory, the paper analyses how media representations influence perception, agenda-setting, and policy prioritisation. It argues that the media serves as a powerful agent in raising awareness, amplifying marginalised voices, and promoting gender-sensitive narratives that can drive inclusive climate action. Through illustrative case studies from Nigerian print media, the paper demonstrates emerging efforts and best practices in mainstreaming gender into climate reporting, while also identifying gaps in representation and depth of coverage. The paper concludes that effective climate action requires the integration of gender perspectives into communication, policy, and practice.
Internet Memes as Alternative Frames in Global Media Coverage of the Gaza Conflict Solo-Anaeto, Margaret; Falobi, Funmi; Maiwada, Abdullahi Aliyu; Joy, Joseph Ifeoluwa
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8203

Abstract

The rapid evolution of digital communication technologies has significantly transformed the ways in which global audiences access and interpret international news, with social media platforms emerging as dominant channels of information dissemination. Within this digital ecosystem, internet memes have evolved from mere entertainment artifacts into powerful tools of communication that shape political discourse and public opinion. This paper examines the role of internet memes as instruments of international coverage of the Gaza War, exploring their capacity to simplify complex conflict narratives, influence audience perceptions, and contribute to the framing of global events. Within the context of the existing literature, the paper conceptualises memes as participatory media forms that combine visual and textual elements, enabling rapid circulation, emotional engagement, and ideological expression across diverse audiences. Using Framing Theory, the paper analyses how memes selectively present aspects of the Gaza conflict, emphasizing particular viewpoints, emotions, and interpretations while potentially marginalising others. The paper argues that memes function as alternative communicative frames that can both legitimize and delegitimize political actors, amplify humanitarian concerns, and foster global solidarity. At the same time, their brevity, humor, and symbolic nature pose risks of oversimplification, misinformation, and ideological distortion, particularly within the fast-paced and algorithm-driven environment of social media. The paper concludes that internet memes occupy a dual position as both facilitators of engagement and potential sources of distortion in international conflict reporting. As digital culture continues to evolve, memes will remain central to how global audiences consume, interpret, and respond to international events.
Co-Authors Adebogun, Olayinka Babatunde Adewale, Olugbenga Charles Adeyemi, Adefisola Airaoje, Ojemeiri Karl Ajasa, Omobolarinwa Akande, Emme Akin-Odukoya, Omolara Akin-Odukoya, Omolara Oluwabusayo Akintayo, Atinuke Olubukade Aondover, Perpetua Ogechi Eboseremen, Ehikioya Nathaniel Joy, Joseph Ifeoluwa Maiwada, Abdullahi Aliyu Muhammad Ridwan Obada, Aruaye Afeye Onyejelem, Timothy Ekeledirichukwu Solo-Anaeto, Margaret Uchendu, Chinelo Ebele