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All Journal Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Cindoku: Jurnal Keperawatan dan Ilmu Kesehatan
Syakir Haziq, Juan
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Dentistry Economics, Econometrics & Finance Health Professions Nursing Public Health Social Sciences Veterinary Other

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Analisis Pemilihan Gaya Bahasa Dalam Iklan Sosial Media Instagram di Era Pandemi Covid-19 Syakir Haziq, Juan; Juliana, Juliana; Handayani, Nur
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 1 (2025): Maret
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i1.255

Abstract

The COVID-19 pandemic has major implications in the context of language use in society. This study aims to analyze stylistic features in the context of COVID-19-related social advertisements that appear on social media, in particular, prevention messages and health protocols that are emphasized. This research uses a descriptive qualitative method with data collection techniques through observation and documentation. Data were analyzed using qualitative data analysis as stated by Miles and Huberman. The findings of this study reveal that the most used language features in the TV program are hyperbole and anaphora, followed by personification, pleonasm, litotes, climax, and assonance. The strength of this slogan lies in the use of these language features in a social advertisement geared towards complying with COVID-19 health protocols. This research is expected to respond to social issues by anticipating the social consequences of language used in health campaigns during the pandemic context.
Co-Authors Aini Lubis, Nazwa Septi Alifa Kamal, Nazla Ariska, Nesa Cornelia Susilo, Maurinda Ika Putri, Alifyah Juliana Juliana Moestafidz, Chalieq Nur Handayani Putri Cantika, Shafira Radya Ruslan, Shaiecka Ramadhani Sitorus, Laila Atiyyah Rasyifa, Fayza Sofia, Azyka Usiono Usiono Winfi, Rahma Aliifah Zahra Harahap, Atika Zahra Salsabilla, Anggina Zali, Muhammad