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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Rizky Yanuarti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Buat Brand Produk dan Ajarkan Digital Marketing pada Usaha Kue Kering Khas Banyuwangi Agus Supriono; Elma Oktavian; Cindera Rosa Damascena; Ebban Bagus Kuntadi; Suwali Suwali; Rizky Yanuarti
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v3i4.2010

Abstract

Banyuwangi City is a tourism icon, known for its local delicacies and souvenirs. Many tourists visit the city for its attractions and often seek items to take home as gifts. One of the local businesses specializing in selling traditional cookies is located in the Penganjuran subdistrict. However, this business has been significantly affected by the ongoing COVID-19 pandemic. The pandemic has caused a decline in economic activity, with many businesses experiencing reduced income or even closure. To address this issue, a community service program was initiated to help revive the local cookie business. The program aims to provide valuable knowledge and skills to the community during its implementation and beyond. Ultimately, the goal is to enable business owners to grow their operations and improve their marketing strategies.
Inovasi Teknologi Internet of Things pada Budidaya Tanaman Hidroponik di Desa Jambewangi – Banyuwangi Alfian Pradiknatama; Agus Supriono; Cindera Rosa Damascena; Rizky Yanuarti; Indah Ibanah; Rena Yunita Rahman; Ariq Dewi Maharani
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.375

Abstract

The Covid19 pandemic had a major impact on the weakening of Indonesia's economic sector, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a major contribution to the national economy so it needs to rise during the current Covid19 pandemic. Jambewangi Village is a village located in Sempu District, Banyuwangi Regency, East Java Province. The area of Jambewangi Village is 1,422 Ha / m2 divided into six hamlets including Krajan Hamlet, Panjen Hamlet, Parastembok Hamlet, Sumberjo Hamlet, Tlogosari Hamlet, and Sidomulyo Hamlet. In Jambewangi Village, it has an interesting landscape, such as a homogeneous forest in the form of pines, the confluence of tributaries with branches, a large expanse of rice fields, as well as fields and plantations. The area of Jambewangi Village is at an altitude of 340-800 masl so it has cool air and is good for growing various kinds of fruits and vegetables.
Rantai Pasok dan Strategi Pemasaran Susu Kambing di Kecamatan Songgon Kabupaten Banyuwangi Rahmawati, Sastya Eni; Agustina, Titi; Ahmad Zainuddin; Rizky Yanuarti
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Kecamatan Songgon merupakan wilayah dengan populasi kambing perah terbesar di Kabupaten Banyuwangi. Populasi kambing perah yang tinggi ikut mendorong kuantitas produksi susu kambing di Kecamatan Songgon. Strategi pemasaran yang tepat diperlukan untuk memanfaatkan produksi susu kambing yang tinggi sehingga dapat memberikan peningkatan pendapatan bagi peternak. Susu kambing memiliki kandungan gizi yang tinggi dibandingkan produk susu lainnya. Namun, sifat susu kambing yang mudah rusak (perisable) memerlukan rantai pasok yang memadai. Mekanisme distribusi yang tepat bertujuan untuk menjaga kualitas susu kambing tetap terjaga dengan baik sehingga tidak merugikan pelaku rantai pasok yang terlibat. Tujuan dari penelitian ini yaitu untuk mengetahui mekanisme distribusi rantai pasok susu kambing yang berkaitan dengan aliran produk, aliran informasi dan aliran keuangan serta mengetahui strategi pemasaran susu kambing di Kecamatan Songgon Kabupaten Banyuwangi. Penelitian ini dilakukan di Kecamatan Songgon Kabupaten Banyuwangi melalui purposive methode. Responden yang digunakan untuk menganalisis rantai pasok yaitu sampling jenuh dan snowball sampling. Lalu, responden yang digunakan untuk menganalisis strategi pemasaran menggunakan purposive sampling sebanyak 5 responden yaitu 3 responden internal dan 2 responden eksternal. Metode analisis data yang digunakan adalah analisis deskriptif rantai pasok, analisis SWOT dan analisis QSPM. Hasil dari penelitian menunjukkan bahwa mekanisme distribusi rantai pasok susu kambing di Kecamatan Songgon yaitu aliran produk, aliran keuangan dan aliran informasi. Hasil analisis SWOT diperoleh nilai IFAS 2,41 dan nilai EFAS 2,47. Prioritas strategi pemasaran diperoleh melalui analisis QSPM yaitu melakukan quality control pada proses pemerahan susu kambing dan memperkuat kelembagaan antar peternak kambing perah di Kecamatan Songgon sehingga mampu melakukan pengolahan produk turunan susu kambing seperti susu bubuk, susu UHT dan produk turunan lainnya.
Co-Authors Agus Supriono Agustina, Titi Ahmad Zainuddin Alfian Pradiknatama Ariq Dewi Maharani Cindera Rosa Damascena Ebban Bagus Kuntadi Elma Oktavian Indah Ibanah Rahmawati, Sastya Eni Rena Yunita Rahman Suwali