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All Journal Journal of Research and Publication Innovation PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Journal of Education and Learning Innovation
Ahyani
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Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA SATE TAICHAN BANG SATE CIPUTAT TANGERANG SELATAN Faishal Farras Husain; Ahyani
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to influence product quality and price on purchasing decisions at Sate Taichan Bang Sate Ciputat Branch, South Tangerang. The method used is quantitative methods. The population in this study were consumers of Sate Taichan Bang Sate Pamulang Branch with a total of 6490 people. The sampling technique used is probability sampling, namely a sampling method using the Slovin formula. The research sample was 98 respondents. Data analysis methods used in research include instrument tests consisting of validity tests, reliability tests, classical assumption tests consisting of normality tests, multicollinearity tests, heteroscedasticity and autocorrelation tests, multiple linear regression tests, correlation coefficients, hypothesis tests consisting of t tests. partially and simultaneously f test, and coefficient of determination test. From the results of this research it can be concluded that product quality has a positive and significant influence on purchasing decisions with a value of T_count > T_table or (15.512> 1.985) and is strengthened by a significance value of 0.000 < 0.05. Thus, 〖Ho〗_1 is rejected and H_1 is accepted. Price has a positive and significant influence on purchasing decisions with a value of T_count > T_table or (15.702 > 1.985) and is strengthened by a significance value of 0.000 < 0.05. Thus, 〖Ho〗_2 is rejected and H_2 is accepted. Product quality and price have a positive and significant influence on purchasing decisions with a value of F_count > F_table or (153.190 > 3.090) and is strengthened by a significance value of 0.000 < 0.05. Thus, 〖Ho〗_3 is rejected and H_3 is accepted. Product quality and price on purchasing decisions influence regression Y = 4.710 + 0.437 X1 + 0.462 X2 + α. The resulting R-square value (coefficient of determination) is 0.763, so it can be concluded that the product quality (X1) and price (X2) variables together have an influential contribution to the purchasing decision variable (Y) of 76.3% while the remaining is 23 , 7% is influenced by other factors or variables not studied.
Pemanfaatan WhatsApp Group "Pasar Online" Sebagai Media Jual Beli Masyarakat Modern: Pemanfaatan Whatsapp Group “Pasar Online” Sebagai Media Jual Beli Masyarakat Modern Faai Faujan, Tubagus; Yuni Lestari, Ria; Ahyani; Sari, Mayang; Nuraini, Idzma; Nurafiyani, Desi; Zidni Hudaya, Ahmad; Firdaus, Mohamad; Supiati
Paraduta : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Vol 3 No 1 (2025): Februari
Publisher : Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/paraduta.v3i1.809

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana WhatsApp Group ini digunakan sebagai media jual beli. WhatsApp Group ini terdiri dari 3 komplek yaitu Banten Indah Permai, Taman Banten Lestari, Taman Mutiara Indah dan berisi 215 anggota. Keuntungan menggunakan jual beli dengan membuat WhatsApp Group adalah sangat mudah baik dari segi penjual maupun pembeli. Selain itu, ketika berbelanja melalui WhatsApp Group tidak ada ongkos kirim sama sekali. Bagi penjual, keuntungan yang didapatkan adalah kemudahan promosi dan dapat berjualan di rumah. Metode penelitian menggunakan pendekatan kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi pada salah satu anggota WhatsApp Group “pasar daring”. Hasil penelitian menunjukkan bahwa WhatsApp Group efektif sebagai wadah jual beli dengan tingkat kepuasan pengguna yang didukung oleh kemudahan akses, komunikasi real time, dan efisiensi biaya operasional. Implikasi penelitian ini memberikan kontribusi untuk mengetahui proses jual beli dengan menggunakan teknologi
Leadership Management of the Head of Madrasah Diniyah Takmiliyah Awaliyah to Improve Teachers' Work Ethic Ahyani; Siswanto, Romi; Romadhan, Syahru
Journal of Education and Learning Innovation Vol. 1 No. 2 (2024): Education and Learning Innovation: September 2024
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/jelin.v1i2.44

Abstract

This study used a qualitative approach with a case study type by taking a single case. Data collection in this study used participant observation techniques, in-depth interviews, and documentation. The research informants were Madrasah administrators, namely the Head of Madrasah Diniyah Takmiliyah Awaliyah Miftahul Mutaalimin, teachers, and students. The data that has been collected is checked for its validity using a triangulation strategy. Technical analysis of data is done by collecting data, reducing data, displaying data, and drawing conclusions. The results of this thesis research are as follows: (1) Madrasah Principal Leadership Management (Umi Minasih) Shaping Madrasah Education Quality is democratic and charismatic, (2) Madrasah Principal Leadership Strategy in Shaping Madrasah Education Quality by: a). Increasing the teacher's work ethic, b). Improving Student Quality, (3) Implications of the Madrasah Principal's Leadership in Shaping the Quality of Madrasah Education by: a). Communicating with Teachers, b). Creating a comfortable and full of togetherness atmosphere and improving the teacher's work ethic.
Co-Authors Faai Faujan, Tubagus Faishal Farras Husain Mayang Sari Mohamad Firdaus, Mohamad Nurafiyani, Desi Nuraini, Idzma Romadhan, Syahru Siswanto, Romi Supiati Yuni Lestari, Ria Zidni Hudaya, Ahmad