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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Digital Business Management Jurnal Manajemen Universitas Bung Hatta Kajian Branding Indonesia Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Journal of Fundamental Management (JFM)
Yennida Parmariza
Universitas Mercu Buana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Perceived Benefits, Perceived Convenience, and Perceived Security On Decision To Use QRIS Ningrum, Amalia Septia; Parmariza, Yennida
Journal of Fundamental Management (JFM) Vol 6, No 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v6i1.38296

Abstract

This study aims to examine and analyze the influence of Perceived Benefits, Perceived Ease, and Perceived Security on the decision to use QUICK RESPONSE CODE INDONESIA (QRIS). The population in this study consists of students at Mercu Buana University Meruya who use QRIS. The sampling method employed convenience sampling using non-probability sampling, with a sample size of 120 respondents. This is a quantitative study using a survey method for data collection, with the research instrument being a questionnaire using an ordinal scale as the research tool, and data analysis was conducted using Partial Least Squares. The results of the study prove that Perceived Benefits, Perceived Ease, and Perceived Security have a positive and significant influence on the decision to use QRIS.
THE INFLUENCE OF CONTENT MARKETING, CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEW, AND PRICE CONSCIOUSNESS ON PURCHASE INTENTION OF SOMETHINC SERUM PRODUCTS IN DKI JAKARTA PROVINCE Yennida Parmariza; Dony Ary Nugroho; Engga Probi Endri
Journal of Innovation Research and Knowledge Vol. 5 No. 11 (2026): April 2026
Publisher : Bajang Institute

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Abstract

This research aims to analyze the Influence of Content Marketing, Celebrity Endorsement, Online Customer Review and Price Consciousness on Purchase Intention of Somethinc Serum Products in DKI Jakarta Province, the sample to be used is between 100-150 people of DKI Jakarta province aged 17-45 years who have purchase intention of Somethinc Serum products. The data collection method uses a survey method using a questionnaire research instrument, while the sampling method uses a non-probability sampling method with a convenience sampling technique. The results of this study prove that Content Marketing does not have a significant effect on purchase intention of Somethinc Serum in DKI Jakarta province, Celebrity Endorsement does not have a significant effect on purchase intention of Somethinc Serum in DKI Jakarta province while Online Customer Review and Price Consciousness have an effect on purchase intention of Somethinc Serum in DKI Jakarta province.
Co-Authors Akhul Yunia Sofa Andriansah, Rahmat Nofal Arfiana, Fania Catur Erty Suksesty Christian Kuswibowo Dony Ary Nugroho ENDRI ENDRI Febrina Mahliza Mirahanda, Theresia Angel Mohammad Dino Aulianto Putra Muhammad Faisal Anwar Ningrum, Amalia Septia NurulIzza Maharani Ramanda, Malia Nastia Septiani Juniarti Theresia Angel Mirahanda