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Setiarini, Neni
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Kualitas Website, Persepsi Kepercayaan, Kualitas Produk, Harga dan Variasi Produk Terhadap Minat Pembelian pada Situs Belanja Online Setiarini, Neni
Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2025)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/jumabis.v9i1.170

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas website, persepsi kepercayaan, kualitas produk, harga, dan variasi produk terhadap minat pembelian pada situs online. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei terhadap 384 responden pengguna website Blibli. Instrumen penelitian diuji validitas dan reliabilitasnya, serta data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa semua variabel bebas berpengaruh positif dan signifikan terhadap minat pembelian baik secara parsial maupun simultan. Penelitian ini memberikan implikasi praktis bagi manajemen Blibli untuk meningkatkan kualitas layanan, kepercayaan konsumen, serta inovasi produk untuk mendukung konversi pembelian online.
PERILAKU PENGAMBILAN KEPUTUSAN CALON MAHASISWA DALAM MEMILIH PERGURUAN TINGGI MELALUI MEDIA SOSIAL (Studi Kasus Perguruan Tinggi Kota Jayapura) Setiarini, Neni; Cipta, Farel
Jurnal Manajemen dan Bisnis Vol. 9 No. 2 (2025)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/jumabis.v9i2.192

Abstract

Penelitian ini bertujuan menganalisis pengaruh media sosial terhadap perilaku pengambilan keputusan calon mahasiswa dalam memilih perguruan tinggi di Kota Jayapura. Meskipun media sosial semakin menjadi sumber informasi penting bagi generasi Z. Menggunakan pendekatan kuantitatif dengan survei kepada 100 siswa kelas XII dari sekolah negeri dan swasta, penelitian ini menilai dua variabel utama: media sosial sebagai sumber informasi dan perilaku pengambilan keputusan calon mahasiswa. Analisis deskriptif menunjukkan bahwa media sosial berperan sebagai sumber informasi awal, tetapi tidak menjadi faktor utama dalam pengambilan keputusan. Reputasi kampus, program studi, biaya pendidikan, dan fasilitas menjadi pertimbangan dominan. Tingkat kepercayaan terhadap konten kampus berada pada kategori moderat, dan interaksi siswa dengan akun resmi kampus cenderung rendah. Penelitian ini menekankan perlunya peningkatan kualitas konten digital yang informatif, autentik, dan interaktif untuk memperkuat kepercayaan dan minat calon mahasiswa.
The Impact of the Implementation of the Quick Response Indonesian Standard (QRIS) on Encouraging the Economic Growth of Micro, Small, and Medium Enterprises (MSMEs) in Jayapura Regency Soumokil, Markus Setiawan; Arfusau, Wilhelmina Anastasia I.; Titalessy, Pisi Bethania; Setiarini, Neni; Tokoro, Mike S; Ibo, Lynn
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4439

Abstract

The results of this study indicate that the use of the QRIS payment system has a positive and significant effect on the economic development of MSMEs in Jayapura Regency. This can be interpreted to mean that the use of the QRIS payment system has a positive impact on increasing the income of MSMEs in Jayapura Regency (t-count value of 5.782 t-table value of 1.701, and a significance value for the QRIS payment system variable (X) of 0.000 0.05). Furthermore, based on statements from MSME respondents in Jayapura Regency who use QRIS, several constraints were identified, namely: some users still do not fully understand how to use QRIS, network connectivity issues, delays in real-time/instant fund disbursement, the existence of QRIS usage fees charged to merchants, and the absence of transaction fee discounts or promotions as offered by payment applications such as OVO, GoPay, and others. However, these constraints are perceived as not having a significant overall impact on their business income. This is evidenced by the fact that out of 30 respondents, only 19 respondents stated that these constraints did not significantly affect their business income.
Training On Career Planning and Development for Young Workers at Buper Waena, Jayapura City Sitompul, Fanny Kristin Tantyah; Setiarini, Neni; Ahlia, Isma Shalihi; Wijaya, Iriando; Pustap, El Shaddai Sandhy
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 5 No. 1 (2026)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v5i1.1005

Abstract

This community service activity was carried out as Career Planning and Development Training for Young Workers in Buper Waena, Jayapura City, in response to the high open unemployment rate among the productive age group. The main problems faced by participants were a lack of knowledge about career management, limitations in structuring career plans, and a lack of professional networking skills. The implementation method included the planning stage (preparation of materials and coordination with partners), implementation (socialization of career management, practice of SMART-based career plan development, and communication and networking simulations), and evaluation (pre- and post-tests and practice observation). The activity results showed a significant increase in knowledge, with the average pre-test score of 76% increasing to 100% in the post-test. Skills were also optimally achieved, with all participants (100%) able to develop SMART career plans, map professional networks through the Webbed approach, and demonstrate good to excellent professional communication skills. The impact of the activity included increased individual career awareness, the readiness of the young workforce to face the job market, and the strengthening of institutional networks with the Jayapura City Manpower Office. Thus, this activity not only increased conceptual understanding but also built relevant applied competencies, improving the competitiveness of the young workforce.
Microlearning Pelaporan Keuangan UMKM Pemula  di Kota Jayapura Setiarini, Neni; Ahlia, Isma Shalihi; Sitompul, Fanny K; Kuddy, Aprianto La'lang; Manalu, Palti Maretto Caesar
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/vwqz7445

Abstract

This community service activity aimed to improve the financial reporting competency of early-stage SME owners in Jayapura through a microlearning-based training approach. A total of 40 participants were selected through online registration. The program was structured in three stages: preparation, implementation, and evaluation. Results indicated a significant increase in participant knowledge: the average pre-test score was 37.8%, rising to 88.5% in the post-test, 50.7 percentage point improvement. The greatest gain was observed in understanding of balance sheet concepts (+65 percentage points). Participants reported heightened confidence in preparing basic financial records independently. The findings confirm that microlearning, which structures content into focused 3–5 minute units, is highly effective for time-constrained SME practitioners. This activity aligns with SDG Goal 8 (Decent Work and Economic Growth) and Goal 9 (Industry, Innovation, and Infrastructure)
Co-Authors Ahlia, Isma Shalihi Anita Erari Aprianto Lalang Kuddy Arfusau, Wilhelmina Anastasia I. Cipta, Farel Ibo, Lynn Iriando Wijaya Kuddy, Aprianto La’lang Manalu, Palti Maretto Caesar Markus Setiawan Soumokil Pisi Bethania Titalessy Pustap, El Shaddai Sandhy Sitompul, Fanny K Sitompul, Fanny K.T. Sitompul, Fanny Kristin Tantyah Tokoro, Mike S Yasir Attamimi Yuni Riskita Mangopo