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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Sains dan Ilmu Terapan
Sulfitra, Sulfitra
Universitas Muhammadiyah Aceh
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Budaya Organisasi terhadap Kinerja Guru melalui Kepuasan Kerja sebagai Variabel Mediasi pada SMK SMTI Banda Aceh Chumaira Sofyan; Hj. Nadiya; Sulfitra Sulfitra
Jurnal Sains dan Ilmu Terapan Vol. 8 No. 1 (2025): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v8i1.927

Abstract

This study seeks to investigate and analyze how organizational culture affects teacher performance, with job satisfaction acting as a mediating variable at SMK SMTI Banda Aceh. The research involved a sample of 55 teachers from the institution who willingly participated as respondents. Data was gathered using a questionnaire designed for this purpose. 
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Mobil Merek Nissan: Studi pada Konsumen PT Wahana Wirawan Indomobil Plaza Aceh Fadhlul Teuku; Erlinda Erlinda; Sulfitra Sulfitra
Jurnal Sains dan Ilmu Terapan Vol. 8 No. 1 (2025): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v8i1.939

Abstract

This study aims to examine the effect of price and product quality on purchasing decisions at PT. Wahana Wirawan Indomobil Plaza Aceh. The data collection technique uses a questionnaire. The method used is the associative method which aims to determine the magnitude of the influence of the independent variables (price and product quality) on the dependent variable (purchase decisions) partially and simultaneously. Determination of the sample using the census technique. The sample used in this study amounted to 98 consumers of PT. Wahana Wirawan Indomobil Plaza Aceh and were willing to be respondents. The results of the study indicate that price partially influences the purchasing decision of PT. Wahana Wirawan Indomobil Plaza Aceh and product quality partially influences the purchasing decision of PT. Wahana Wirawan Indomobil Plaza Aceh.
Pengaruh Debt To Equity Ratio, Operating Profit Margin, dan Ukuran Perusahaan Terhadap Nilai Perusahaan pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023 Cut Anisya Al Winda; Aliamin Aliamin; Sulfitra Sulfitra
Jurnal Sains dan Ilmu Terapan Vol. 9 No. 1 (2026): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v9i1.1316

Abstract

This research aims to examine the impact of Debt to Equity Ratio (DER), Operating Profit Margin (OPM), and firm size on the value of food and beverage manufacturing companies listed on the Indonesia Stock Exchange during the 2019–2023 period. In this study, firm value is measured using Price to Book Value (PBV) as a proxy. A quantitative associative design was applied, utilizing panel data regression analysis and a purposive sampling technique that produced 10 eligible companies as research samples. The data were collected from the firms’ published annual financial statements. The findings indicate that, partially, DER and firm size do not significantly influence firm value, whereas OPM demonstrates a positive and statistically significant effect. These results suggest that profitability plays a more decisive role than capital structure or company scale in determining firm value within the food and beverage subsector. This study is expected to offer valuable insights for corporate managers, investors, and future researchers regarding key determinants of firm value in this industry segment.
Pengaruh Stres Kerja terhadap Kinerja Karyawan dengan Komitmen Organisasi sebagai Variabel Intervening pada Karyawan PT. Solusi Bangun Andalas Aceh Reka Maulidia; Suryani Murad; Sulfitra Sulfitra
Jurnal Sains dan Ilmu Terapan Vol. 9 No. 1 (2026): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v9i1.1365

Abstract

This study examines the effect of work stress on employee performance at PT. Solusi Bangun Andalas Aceh, with organizational commitment considered as an important supporting variable that may influence how employees respond to work pressures. Data were collected from 57 respondents through structured questionnaires distributed to employees. The collected data were then analyzed using regression analysis and classical assumption tests to ensure the accuracy and reliability of the statistical results. The findings show that employee performance and organizational commitment are generally categorized as good, indicating that employees are still able to perform their duties effectively. However, the level of work stress experienced by employees is relatively high, which may potentially affect their long-term productivity and well-being. All research instruments used in this study were tested and confirmed to be valid and reliable, and the results of the classical assumption tests indicate that the regression model meets the required statistical assumptions.
Pengaruh Pengalaman Pelanggan, Citra Merek dan Endorsement terhadap Kepuasan Pelanggan pada Kanarasa Coffee Banda Aceh Muhammad Syahputra; Tuwisna Tuwisna; Sulfitra Sulfitra
Jurnal Sains dan Ilmu Terapan Vol. 9 No. 1 (2026): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v9i1.1373

Abstract

This study aims to comprehensively analyze the influence of customer experience, brand image, and endorsement on customer satisfaction at Kanarasa Coffee Banda Aceh using a quantitative approach. The research data were collected through the distribution of questionnaires to 96 respondents who are active customers. Data analysis was conducted using various statistical techniques, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, as well as hypothesis testing through t-tests and F-tests to determine both partial and simultaneous effects. The results show that customer experience, brand image, and endorsement, both collectively and individually, have a positive and significant effect on customer satisfaction. These three variables contribute 32.3% to customer satisfaction, while the remaining percentage is influenced by other factors not examined in this study. Therefore, the effective management of customer experience, consistent strengthening of brand image, and the selection of appropriate and relevant endorsements are important factors in enhancing customer satisfaction at Kanarasa Coffee Banda Aceh in a sustainable manner.
Pengaruh Gaya Hidup, Pengetahuan Konsumen, Persepsi Nilai, Dan Word Of Mouth Terhadap Keputusan Pembelian Sepeda Listrik Di Kota Banda Aceh Abdulrahman Rahmatillah; Tuwisna Tuwisna; Sulfitra Sulfitra
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i2.1944

Abstract

Penelitian ini bertujuan menganalisis pengaruh gaya hidup, pengetahuan konsumen, persepsi nilai, dan word of mouth terhadap keputusan pembelian sepeda listrik di Kota Banda Aceh. Penelitian menggunakan pendekatan kuantitatif dengan desain survei cross-sectional. Data diperoleh melalui kuesioner kepada 96 konsumen sepeda listrik dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa gaya hidup, pengetahuan konsumen, persepsi nilai, dan word of mouth secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Gaya hidup menjadi variabel paling dominan dengan nilai standardized beta sebesar 0,440, diikuti pengetahuan konsumen sebesar 0,356, persepsi nilai sebesar 0,212, dan word of mouth sebesar 0,161. Secara simultan, keempat variabel berpengaruh signifikan terhadap keputusan pembelian dengan nilai F sebesar 64,463 dan signifikansi <0,001. Nilai Adjusted R² sebesar 0,728 menunjukkan bahwa model menjelaskan 72,8% variasi keputusan pembelian.
Pengaruh Content Marketing, Influencer, Elektronik Word Of Mouth Dan Reputasi Merek Terhadap Minat Beli Ulang Produk Kosmetik Oh My Glam (OMG) Di Toko Nerdyshop Kota Banda Aceh Sofia Alifya; Tuwisna Tuwisna; Sulfitra Sulfitra
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i2.1945

Abstract

Penelitian ini bertujuan menganalisis pengaruh content marketing, influencer, electronic word of mouth (e-WOM), dan reputasi merek terhadap minat beli ulang produk kosmetik Oh My Glam (OMG) pada konsumen Toko Nerdyshop Kota Banda Aceh. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal-asosiatif dan metode survei cross-sectional. Data diperoleh melalui kuesioner kepada 96 responden yang dipilih menggunakan purposive sampling. Instrumen penelitian menggunakan skala Likert lima poin dan dianalisis dengan regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa content marketing, influencer, e-WOM, dan reputasi merek secara parsial berpengaruh positif dan signifikan terhadap minat beli ulang. Secara simultan, keempat variabel tersebut juga berpengaruh signifikan terhadap minat beli ulang dengan nilai F sebesar 82,764 dan signifikansi <0,001. Nilai R sebesar 0,886 menunjukkan hubungan yang sangat kuat, sedangkan Adjusted RSquare sebesar 0,775 menunjukkan bahwa 77,5% variasi minat beli ulang dapat dijelaskan oleh model penelitian. Temuan ini menegaskan pentingnya integrasi strategi pemasaran digital dan penguatan reputasi merek dalam mempertahankan konsumen serta mendorong pembelian ulang.
Pengaruh Kualitas Website terhadap Keputusan Pembelian Online dengan Kepercayaan Konsumen sebagai Variabel Intervening (Studi Pada Pembeli Online Tokopedia di Banda Aceh Muhammad Reza; Tuwisna Tuwisna; Sulfitra Sulfitra
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.42180

Abstract

Tujuan dalam penelitian ini adalah untuk menguji dan menganalisis pengaruh kualitas website terhadap keputusan pembelian online melalui kepercayaan konsumen (Studi pada Pembeli Online Tokopedia di Banda Aceh). Ukuran sampel penelitian ini sebanyak 96 responden. Data penelitian dikumpulkan melalui daftar pertanyaan/kuisioner dan studi dokumentasi. Pengolahan data ini dilakukan dengan cara menggunakan teknik analisis data kuantitatif. Peralatan statistik yang dapat digunakan untuk menguji hubungan fungsional antar variabel dependen (variabel terikat) dengan variabel independen (variabel bebas) adalah analisis jalur (path analyzing) pada tingkat kepercayaan konsumen 95% (α = 0,05). Hasil penelitian menunjukan bahwa kualitas website berpengaruh terhadap keputusan pembelian online (Studi pada Pembeli Online Tokopedia di Banda Aceh). Kualitas website berpengaruh secara langsung terhadap kepercayaan konsumen (Studi pada Pembeli Online Tokopedia di Banda Aceh). kepercayaan konsumen berpengaruh signifikan terhadap keputusan pembelian online (Studi pada Pembeli Online Tokopedia di Banda Aceh). Kualitas website berpengaruh signifikan terhadap keputusan pembelian online (Studi pada Pembeli Online Tokopedia di Banda Aceh) melalui kepercayaan konsumen sebagai variabel Mediasi. Terdapat pengaruh tidak langsung kualitas website terhadap keputusan pembelian online yang pada mediasi oleh kepercayaan konsumen.
Co-Authors Abdulrahman Rahmatillah Agus Ariyanto Akmal Renanda Ali Amin Aliamin Aliamin Asriah Ani Chaidesar Chumaira Sofyan Cut Anisya Al Winda Erlinda Erlinda Fadhlul Teuku Fauzi Firdaus Febyolla Presilawati Hamdani Hamdani Hj. Nadiya Jasrilyanda Jasrilyanda Mahyuddin Mahyuddin Muhammad Reza Muhammad Syahputra Nining Wahyuni Reka Maulidia Rizki Murzani Sahara Rahmadanti Sofia Alifya Suryani Murad Tarmizi Gadeng Tuwisna Tuwisna Yuni Sahara