Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pusat Publikasi Ilmu Manajemen
Novie Noordiana Rachma Yulia
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Implementasi Manajemen Sumberdaya Manusia dan Fungsi Pengendalian Manajemen Pada Ummu Abdullah Catering dan Aqiqah di Surabaya Novie Noordiana Rachma Yulia; Wahyu Rochana; Agung Pribadhi
Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.650

Abstract

The object of this writing is a family business actor in the culinary sector who still manages his business using conventional methods. Before the pandemic, sales were made in large portions for parties, so when the Covid 19 pandemic emerged, accompanied by recommendations for physical distancing, sales experienced a significant decline, thus requiring business owners to do several things to survive and develop. . From the research results it can be concluded that: 1. Human resource management process activities have been applied but are still in a simple, non-formal and unrecorded context. These activities include employee identification and selection, orientation for new employees, and training for new and existing employees. Strategies to retain employees who are competent and have high productivity have also been implemented. There is no health insurance for employees in the object of analysis, there is only a small financial assistance for medical treatment and giving vitamins to employees as a form of prevention so they don't fall sick. Regarding the issue of balance between work and personal life, the owner gives employees the freedom to bring their children to work if conditions do not allow the children to be left at home. 2. The control function has also been applied to the object of analysis, although it is still simple, informal and not recorded. Financial control through calculating ratios has not been applied because the object of analysis has never made written and formal financial reports such as Profit and Loss reports and Balance Sheets. Balance Score Card and Benchmarking have also not been applied by the object of analysis. Control devices in the form of Feedforward, Concurrent and feedback control have been applied by the object of analysis but still in a simple, informal and unwritten manner.
Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran Novie Noordiana Rachma Yulia; Agus Purbo Widodo; Wahyu Rochana; Arlisa Indriawati; Agung Pribadhi; Ady Setiawan; Heri Sudarsono; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2027

Abstract

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.
Co-Authors Ady Setiawan Agung Pribadhi Agus Purbo Widodo Arlisa Indriawati Heri Sudarsono Puput Artalia Wahyu Rochana