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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Dinasti International Journal of Education Management and Social Science JURNAL ECONOMINA Madani: Multidisciplinary Scientific Journal International Journal of Management and Business Intelligence (IJMBI) Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management ASEAN Journal for Science and Engineering in Materials
Khan, Muhammad Asif
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Globalization Enables Telkom Indonesia to be Interconnected with International Telecommunications Networks, Supporting Seamless Communication and Data Exchange Across Border Khan, Muhammad Asif
International Journal of Management and Business Intelligence Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v1i4.1081

Abstract

This case study delves into the globalization journey of Telkom Indonesia, a leading telecommunications company in Southeast Asia.  The case study explores Telkom Indonesia's motivations for embracing globalization, the challenges encountered, and the resultant impact on the company's growth and global connectivity. It then delves into the company's decision to venture beyond national borders, exploring the drivers behind its international expansion, such as seeking new growth opportunities, accessing untapped markets, and diversifying revenue streams. It also assesses how Telkom Indonesia's interconnected telecommunications networks support seamless communication and data exchange across borders, enabling the company to serve an increasingly diverse and global customer base. Challenges faced during the globalization process are explored, including regulatory complexities, cultural differences, and competition from international telecom giants. The study highlights the importance of cultural sensitivity and adaptability as Telkom Indonesia navigates varying legal environments and customer preferences in international markets. The study evaluates the company's approach to tailoring services and solutions to meet the unique needs and demands of different global markets and emphasizes the transformative impact of globalization on Telkom Indonesia's growth and global connectivity.
Pengaruh Kualitas Produk, Harga dan Citra Merek Honda Terhadap Loyalitas Pelanggan Pada Bengkel Honda Ahass Dirawalumbu Maharani, Putri Octavia; Ali, Hapzi; Khan, Muhammad Asif
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 7 (2024): Madani, Vol 2. No. 7, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12741334

Abstract

Previous research or related research and previous theoretical studies are very significant for research or scientific articles. Relevant and interrelated previous research plays a role in supporting the theory and the relationship or influence between variables. This article reviews the influence of product quality, price and brand image on customer loyalty at the Honda AHASS workshop in Rawalumbu. This article is a study of management literature. Marketing aims to build a hypothesis that can be used in further research. The implementation of this literature review article is as follows: 1) Product quality influences customer loyalty; 2) Price affects customer loyalty; 3) Brand Image influences Customer Loyalty.
PENGARUH ELECTRONIC WORD OF MOUTH DAN SIARAN LANGSUNG TERHADAP KEPUTUSAN PEMBELIAN DAN BERDAMPAK PADA PEMBELIAN ULANG PRODUK SKINTIFIC DI SHOPEE Sahra, Julfah Faridotun; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Nyoman; Navanti, Dovina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 7 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i7.11473

Abstract

Tujuan dari penelitian ini adalah untuk mengukur dampak dari Electronic Word of Mouth dan siaran langsung terhadap keputusan pembelian dan dampaknya pada pembelian ulang. Metode yang digunakan adalah survei kuantitatif, dengan target populasi adalah konsumen Skintific. Ukuran sampel penelitian adalah 135 orang. Dalam desain penelitian ini, pengujian hipotesis dilakukan dengan menggunakan metode structural equation modeling (SEM) dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa 1) Electronic Word Of Mouth berpengaruh signifikan terhadap keputusan pembelian, 2) Electronic Word Of Mouth berpengaruh signifikan terhadap pembelian ulang, 3) Siaran Langsung berpengaruh terhadap keputusan pembelian, 4) Siaran Langsung berpengaruh terhadap pembelian ulang, 5) Keputusan Pembelian tidak berpengaruh signifikan terhadap pembelian ulang. Penelitian ini merekomendasikan agar perusahaan lebih memperhatikan electronic word of mouth dan siaran langsung untuk meningkatkan keputusan pembelian dan pembelian ulang konsumen.
PENGARUH ATMOSPHERE CAFFE DAN ONLINE CUSTOMER REVIEW TERHADAP LOYALITAS PELANGGAN DIMENSI COFFEE HOUSE, KOTA BEKASI : PERAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Utami, Aisyah Dhiya; Sawitri, Ni Nyoman; Navanti, Dovina; Ali, Hapzi; Khan, Muhammad Asif
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i8.11521

Abstract

Penelitian ini menggunakan metode kuantitatif, dengan teknik pengambilan sampel (Purposive Sampling), melibatkan 102 responden yang merupakan pelanggan Dimensi Coffee House yang yang pernah berkunjung pada bulan Juli 2024. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4.0, dengan pengujian Uji Outer Model, Uji Inner Model, serta Uji Hipotesis. Hasil penelitian di jelaskan sebagai berikut : 1) Atmosphere caffe berpengaruh positif dan signifikan terhadap kepuasan konsumen. 2) Online customer review berpengaruh positif dan signifikan terhadap kepuasan konsumen. 3) Atmosphere caffe berpengaruh positif dan signifikan terhadap Loyalitas pelanggan. 4) Online customer review berpengaruh positif dan signifikan terhadap loyalitas pelanggan. 5) Kepuasan konsumen berpengaruh positif dan signifikan terhadap Loyalitas pelanggan. 6) Atmosphere Caffe berpengaruh positif dan signifikan terhadap Loyalitas pelanggan melalui Kepuasan konsumen 7) Online customer review berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan melalui Kepuasan konsumen.
Empirical Insights into Digital Customer Retention: Technological Enablers and Strategic Applications khan, Muhammad Asif; Amin, Noor-UI; Subekti, Rino
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates customer retention strategies in the context of digital transformation, aiming to identify effective approaches through empirical investigations and rigorous statistical analyses. The study explores the roles of customer satisfaction, emotional attachment, trigger events, and perceived switching costs in influencing retention. Using surveys and regression analysis, data from diverse business sectors are analyzed to quantify these factors' impacts on customer loyalty. Results demonstrate that enhancing customer satisfaction, fostering emotional connections, and managing trigger events significantly improve retention rates. The findings contribute insights for businesses to optimize their retention efforts amidst digital advancements, offering actionable recommendations to strengthen customer relationships and sustain competitive advantage in contemporary markets.
Uncovering the Full Potential Utilization of Petroleum Reserves Residue for Sustainable Energy Supply Khan, Muhammad Asif; Hakeem, Luqman; Ali, Muhammad Junaid; Hussain, Muhammad Shakir
ASEAN Journal for Science and Engineering in Materials Vol 4, No 1 (2025): AJSEM: Volume 4, Issue 1, March 2025
Publisher : Bumi Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the framework of international efforts to achieve carbon neutrality, this research investigates the potential of petroleum reserve residue as a sustainable energy source, focusing on unconventional crude oils. The discovery of alternative resources, such as bitumen, heavy crudes, and high-acid crudes—which combined make up almost two-thirds of the world's oil reserves—has become necessary due to the depletion of traditional oil stocks. This study looks at the difficulties in processing these non-conventional oils, especially their high acidity, which poses environmental risks and severely corrodes refinery equipment. The article discusses a revolutionary method for upgrading and treating these unconventional crudes without the need for external catalysts or molecular hydrogen, utilizing supercritical fluids (supercritical methanol and water). The evaluation emphasizes how well this process works to produce synthetic crude oil that is appropriate for use in refineries that are currently in operation by lowering asphaltenes, contaminants, and total acid numbers (TAN). There are suggestions for more study into low-temperature, low-pressure catalytic alternatives, although the economic feasibility of high-temperature, high-pressure processes is questioned. One important step in striking a balance between technical growth and environmental preservation is the emphasis on the potential of this methodology in promoting sustainable energy production and lowering environmental pollution.
Pengaruh Brand Image, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Parfum Mykonos di Kelurahan Perwira Bekasi Utara Saputra, Andhika Budi; Setyawati, Novita Wahyu; Sumantyo, Franciscus Dwikotjo Sri; Yunita, Tyna; Khan, Muhammad Asif
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.490

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Harga, dan Kualitas Produk terhadap Keputusan Pembelian parfum Mykonos di Kelurahan Perwira, Bekasi Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling dan melibatkan 112 responden. Teknik analisis data dilakukan menggunakan bantuan perangkat lunak SPSS versi 27. Hasil uji parsial (uji t) menunjukkan bahwa Brand Image, Harga, dan Kualitas Produk masing-masing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dengan nilai signifikansi di bawah 0,05 dan nilai t-hitung lebih besar dari t-tabel. Hasil uji simultan (uji F) juga menunjukkan bahwa ketiga variabel independen secara simultan berpengaruh signifikan terhadap Keputusan Pembelian (sig = 0,001; F-hitung = 47,364 > F-tabel = 2,69). Koefisien determinasi (R²) sebesar 0,556 mengindikasikan bahwa 55,6% variasi dalam Keputusan Pembelian dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini menunjukkan pentingnya strategi perusahaan dalam membangun citra merek, penetapan harga, dan peningkatan kualitas produk guna mempengaruhi keputusan konsumen dalam pembelian produk parfum.
PENGARUH KEPEMIMPINAN BUDAYA ORGANISASI DAN PELATIHAN TERHADAP MOTIVASI KARYAWAN MELALUI KINERJA KARYAWAN SEBAGAI VARIABEL MEDIASI PADA KARYAWAN PT. EXO POINT Saputra, Angga Ian; Khan, Muhammad Asif; Bukhari, Eri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.496

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan, budaya organisasi, dan pelatihan terhadap motivasi kerja karyawan, dengan kinerja karyawan sebagai variabel mediasi pada PT. Exo Point. Penelitian ini menjawab apakah ketiga variabel independen tersebut berpengaruh secara langsung maupun tidak langsung terhadap motivasi dan kinerja karyawan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui survei dan kuesioner, serta analisis data menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian diharapkan memberikan kontribusi teoritis terhadap pengembangan ilmu manajemen sumber daya manusia, serta kontribusi praktis bagi perusahaan dalam merancang strategi peningkatan motivasi dan kinerja karyawan. Strategi tersebut dapat dilakukan melalui penguatan kepemimpinan, pengembangan budaya organisasi yang positif, dan pelaksanaan pelatihan yang efektif. Selain itu, studi ini juga diharapkan menjadi referensi bagi penelitian lanjutan dalam bidang organisasi dan manajemen.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI KAPAL API DI KECAMATAN MEDAN SATRIA KOTA BEKASI Kristhianto, Andreas; Setyawati, Novita Wahyu; Sumantyo, Franciscus Dwikotjo Sri; Yunita, Tyna; Khan, Muhammad Asif
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.498

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk, harga, promosi terhadap keputusan pembelian di Kecamatan Medan Satria Kota Bekasi. Penelitian ini menggunakan metodologi kuantitatif, menggunakan rumus Hair sebagai teknik pengumpulan data. Sampel penelitian berjumlah 120 responden. Data primer diperoleh dengan mengelola survei yang diisi oleh pengguna produk Kopi Kapal Api di Kecamatan Medan Satria Kota Bekasi. SPSS 26 digunakan untuk analisis data. Hasil penelitian ini adalah: 1) Kualitas Produk berpengaruh signifikan terhadap Keputusan pembelian ; 2) Harga berpengaruh signifikan terhadap Keputusan Pembelian ; 3) Promosi berpengaruh signifikan terhadap Keputusan Pembelian ; 4) Kualitas Produk, Harga, dan Promosi secara simultan berpengaruh signifikan terhadap Keputusan Pembelian.
PENGARUH GAYA KEPEMIMPINAN BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA KARYAWAN PT. ARIFINDO ADIPUTRA ARIAGUNA Ardhan, Riyan Kusuma; Khan, Muhammad Asif; Bukhari, Eri
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 9 (2025): SINERGI : Jurnal Riset Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i9.1805

Abstract

This study aims to analyze the influence of leadership style, organizational culture, and work motivation on employee performance, with job satisfaction as a mediating variable. The research focuses on the employees of PT. Arifindo Adiputra Ariaguna. A quantitative approach was used, with data collected through questionnaires. The findings of this research are expected to contribute to the development of human resource management theory and serve as a reference for property companies in improving employee performance through enhanced motivation and job satisfaction. The completion of this proposal was made possible with the support and guidance of various academic and personal contributors who played an important role in the success of this research. This study is closely related to several key concepts, including leadership style, organizational culture, work motivation, job satisfaction, employee performance, mediating variables, human resource management, quantitative methods, and the property industry within PT. Arifindo Adiputra Ariaguna. This research is expected to contribute to the theoretical literature on human resource management by emphasizing the interrelationships and roles of each variable in shaping employee performance effectively and sustainably, as well as serving as an important reference for property companies in developing comprehensive HR management strategies
Co-Authors Adler Haymans Manurung Ali, Muhammad Junaid Ambarwati, Eliza Dyah Amin, Noor-UI Ardhan, Riyan Kusuma Bukhari, Eri Fikri, AWN Firdaus, Fairuz Zayyan Hakeem, Luqman Hapzi Ali Hibatullah, Fadh Fauzi Hussain, Muhammad Shakir Kristhianto, Andreas Maharani, Putri Octavia Maula, Dela Azkiatul Navanti, Dovina Ni Nyoman Sawitri Novita Sari Novita Wahyu Setyawati Nuryati, Tutty Pangaribuan, David Rino Subekti Sahra, Julfah Faridotun Saputra, Andhika Budi Saputra, Angga Ian Sawitri, Nyoman Sumantyo, Franciscus Dwikotjo Sri Syamil, Ahmad Utami, Aisyah Dhiya Widjanarko, Wirawan Yunita, Tyna