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All Journal JME (Journal of Mathematics Education) Al-Aqlu : Jurnal Matematika, Teknik dan Sains
Nasution, Sarmila Fitri Yanti
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Engineering Mathematics

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A SYSTEMATIC LITERATURE REVIEW: PENERAPAN TEORI PERMAINAN DALAM STRATEGI PROMOSI UNTUK MENGOPTIMALKAN PENJUALAN PRODUK: Systematic Literature Review: Application Of Game Theory In Promotional Strategies To Optimize Product Sales Nasution, Afifah Nabila; Rambe, Ahmadsyah Fauzian; Fitriani, Fitriani; Nasution, Lilis Suryani; Nasution, Sarmila Fitri Yanti; Sastika, Weni; Ginting, Siti Salamah Br
Al-Aqlu: Jurnal Matematika, Teknik dan Sains Vol. 3 No. 1 (2025): Januari 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/aqlu.v3i1.132

Abstract

The relevance of Game Theory in promotional strategies is increasing in today's digital era, where information spreads rapidly and competition is increasingly intense. Companies need to consider various factors, including changing consumer preferences, dynamic competitor strategies, and fluctuating market trends. Game Theory provides a strong foundation for this strategic analysis, and enables companies to make more informed and precise decisions. To study further, the researcher used the Systematic Literature Review Method by using a literature review that involves the process of identification, assessment, evaluation, and interpretation in detailing the findings of various relevant studies. This data analysis was carried out to develop an understanding of game theory in product promotion strategies. And based on the results of the analysis of the 20 articles discussed, it turns out that the Application of Game Theory in Promotion Strategies to optimize product sales has a significant impact on sales of a product. Thus, it can be concluded that game theory can be used as a tool in decision making for companies.
DEVELOPMENT OF ETHNOMATHEMATICS-BASED STUDENT WORKSHEETS ON THE ORNAMENTS OF MAIMUN PALACE IN MEDAN Nasution, Sarmila Fitri Yanti; Lubis, Mara Samin
JME (Journal of Mathematics Education) Vol 10, No 2 (2025): JME (Jul - Dec) In Progress
Publisher : Universitas Sembilanbelas November Kolaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/jme.v10i2.2537

Abstract

This study aims to develop valid, practical, and effective ethnomathematics-based worksheets using the ornaments of Maimun Palace in Medan for Grade IX students of SMP Sinar Husni in the 2024/2025 academic year. This research uses the Research and Development (RD) development model of the ADDIE model which includes Analysis, Design, Development, Implementation, and Evaluation. The research subjects were 22 students of class IX-2 SMP Sinar Husni. Validation results indicate high validity indices from material (0.82), media (0.82), and language experts (0.83). Teachers and students rated the worksheets as very good and practical, with average scores of 3.7 and 3.33 out of 4.00 respectively. Student responses fall into the 'very strong' category, with a score of 83.31%. Effectiveness is seen from classical learning completeness of 86.37% and an increase in learning outcomes of 59.37%. The average N-gain value is 0.53 (medium category). Therefore, the developed ethnomathematics-based worksheets can serve as innovative and effective alternative teaching materials to improve students’ learning outcomes.
Co-Authors Fitriani Fitriani Mara Samin Lubis, Mara Samin Nasution, Afifah Nabila Nasution, Lilis Suryani Rambe, Ahmadsyah Fauzian Sastika, Weni Siti Salamah Br Ginting