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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK
Niken Ayu Saputri Ananda
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Religion Humanities Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Analisis Studi Literatur Kandungan Zat Berbahaya Pada Kosmetik Perawatan Kulit dan Rambut Niken Ayu Saputri Ananda; Firdaus, Zahrotul; Elizabeth Serenity Johnree; Alfatia, Ainaya; Nadira Fathia Zulfa; Eny Widhia Agustin; Indah Indi Afifah
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 1 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

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Abstract

With the development of the times, more and more people are more aware of their appearance. Using skin and hair care products is one way to support your appearance. Therefore, this study aims to analyze harmful substances that are often found in cosmetics, such as retinoic acid, hydroquinone, and Sodium Lauryl Sulfate (SLS), as well as examine their impact on health. Qualitative descriptive methods are used to analyze data from secondary sources, including scientific journals, government regulations, and related books. The results of the study show that retinoic acid, which is commonly found in acne ointments, has the potential to cause skin irritation and other health problems if not used under medical supervision. Hydroquinone, which is widely found in face lightening creams, although effective for brightening the skin, can cause risks such as ochronosis and irritation. SLS, which is widely used in cleaning products such as shampoo, can cause irritation in people with sensitive skin. In conclusion, the use of these ingredients should be done carefully and according to medical recommendations to avoid dangerous side effects. This study also suggests choosing products that are safer and do not contain these harmful ingredients.
Penerapan Teknologi dalam Dunia Makeup Inovasi dan Dampaknya terhadap Konsumen Ifa Nurhayati; Anik Maghfiroh; Ainaya Alfatia; Niken Ayu Saputri Ananda; Zahrotul Firdaus; Nazla Rossa
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 2 (2025): April
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i2.4365

Abstract

The beauty and makeup industry has undergone a remarkable transformation driven by rapid technological innovations. This study explores the integration of advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR), and Generative Adversarial Networks (GANs) within the makeup industry and how these tools influence consumer behavior, brand loyalty, and digital shopping experiences. Employing a qualitative descriptive method through literature review, the research highlights the impact of digital platforms, virtual try-on applications, and personalized product recommendations on consumer decision-making and satisfaction. Findings reveal that technology not only enhances consumer engagement and convenience but also fosters inclusivity and self-expression. However, challenges such as limited technology access, data privacy concerns, and counterfeit products persist. Addressing these issues is crucial to optimizing digital transformation in the beauty sector. This study contributes to the understanding of technological influence in modern consumer practices and offers strategic insights for industry stakeholders to develop more effective and ethical marketing approaches.
Co-Authors Ainaya Alfatia Alfatia, Ainaya Anik Maghfiroh Elizabeth Serenity Johnree Eny Widhia Agustin Firdaus, Zahrotul Ifa Nurhayati Indah Indi Afifah Nadira Fathia Zulfa Nazla Rossa Zahrotul Firdaus