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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK Garina
Indah Indi Afifah
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Religion Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Analisis Studi Literatur Kandungan Zat Berbahaya Pada Kosmetik Perawatan Kulit dan Rambut Niken Ayu Saputri Ananda; Firdaus, Zahrotul; Elizabeth Serenity Johnree; Alfatia, Ainaya; Nadira Fathia Zulfa; Eny Widhia Agustin; Indah Indi Afifah
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 1 (2025): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

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Abstract

With the development of the times, more and more people are more aware of their appearance. Using skin and hair care products is one way to support your appearance. Therefore, this study aims to analyze harmful substances that are often found in cosmetics, such as retinoic acid, hydroquinone, and Sodium Lauryl Sulfate (SLS), as well as examine their impact on health. Qualitative descriptive methods are used to analyze data from secondary sources, including scientific journals, government regulations, and related books. The results of the study show that retinoic acid, which is commonly found in acne ointments, has the potential to cause skin irritation and other health problems if not used under medical supervision. Hydroquinone, which is widely found in face lightening creams, although effective for brightening the skin, can cause risks such as ochronosis and irritation. SLS, which is widely used in cleaning products such as shampoo, can cause irritation in people with sensitive skin. In conclusion, the use of these ingredients should be done carefully and according to medical recommendations to avoid dangerous side effects. This study also suggests choosing products that are safer and do not contain these harmful ingredients.
Perbandingan Strategi Personal Branding Amry Sophia MUA dengan Lia Makeup Melalui Portofolio di Media Sosial Eny Widhia Agustin; Indah Indi Afifah; Maharani Irfina Putri; Diah Rosmaya; Maria Deo Haro; Amri Dian Pratiwi; Lia Puji Astuti
Garina Vol. 18 No. 1 (2026): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v18i1.385

Abstract

This study aims to analyze the comparison of personal branding strategies implemented by Amry Sophia MUA and Lia Makeup through social media portfolios. The research used a qualitative approach with a comparative case study design. Data were collected through semi-structured interviews, digital observations on Instagram and TikTok accounts, and documentation of both participants’ portfolio content. Data analysis was conducted through verbatim transcription, thematic analysis, and triangulation between interview results and digital observation findings. The results show that Amry Sophia MUA builds personal branding through a consistent visual identity characterized by a modern glam look and Thailand makeup style that appears soft, flawless, and elegant. The target market is more focused on wedding makeup and young adult brides-to-be. Meanwhile, Lia Makeup presents a flawless natural look that is more flexible and suitable for a wider audience. Lia Makeup is also supported by a media team, making the content management more structured and consistent. Both MUAs use Instagram as a visual portfolio platform and TikTok as a medium to show makeup processes, tutorials, and audience interaction. In addition, quick responses, customer testimonials, and authenticity are important factors in building trust and a professional image on social media. Therefore, this study indicates that strong personal branding can be developed through visual consistency, appropriate content strategies, audience segmentation, and effective communication with potential clients.
Co-Authors Alfatia, Ainaya Amri Dian Pratiwi Diah Rosmaya Elizabeth Serenity Johnree Eny Widhia Agustin Firdaus, Zahrotul Lia Puji Astuti Maharani Irfina Putri Maria Deo Haro Nadira Fathia Zulfa Niken Ayu Saputri Ananda