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Strategi Pemasaran Warung Coto Makassar Dalam Meningkatkan Pendapatan (Studi Kasus Di Kelurahan Poboya Kecematan Mantikulore Palu) Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Moh Wahyudin; Rofika Ramadani; Tasya Namira Budjuhari; Rasti Rasti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3199

Abstract

This research aims to find out how the marketing strategy is applied to increase the income of the coto cafe in Makassar. This research uses a qualitative research method that is conducted directly down to the space or location. The data collection technique used in this research is interviews, using interview guidelines that have been systematically and comprehensively compiled for data collection. The results of the research show that the marketing strategy carried out by Makassar coto stalls in increasing revenue is to always provide coto with more content and maintain the taste, always looking at the quality of the meat purchased and for the service provided by Mr. Leman so that customers feel comfortable, which is to always maintain the cleanliness of the place effort, the quality of products such as buying meat should not be mixed with fat. Warung coto Makassar owned by Mr. Leman has not cooperated with digital platforms such as courier services because the requirements are quite difficult.
PENGARUH LOKASI BISNIS TERHADAP PENDAPATAN DAN KEUNTUNGAN UMKM : STUDI KASUS BARUGA STREET FOOD PALU Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Mohamad Risky Adhitya; Nur wahdania; Rena Rena; Arifah Rahmadhani
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3202

Abstract

This research aims to understand how business actors at baruga street food palu view the influence of business location on their income and profits. Thorough in-depth interviews, this research found that business location greatly influences the number of visitors and turnover. Business actors in strategic location tend to have wider networks and are able to retain costumers. Where a location will greatly influence the income of MSME business actors if it has a very strategic location in marketing their business by taking advantage of the large number of people who visit Baruga Street Food In Palu.
KEGIATAN USAHA PENGGILINGAN DAGING PT. SOLO INDAH DI KELURAHAN LOLU SELATAN KOTA PALU Moh Akbar Lagina; Ahmad Fahrozi; Gresya Yulian Masa; Riska Amelia; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3252

Abstract

Entrepreneurship is a creative and innovative ability that is used as a basis, tips, and resources to find opportunities for success. When compared to developed countries in the world, the number of entrepreneurs in Indonesia is still very low, the entrepreneurial intention model has been proposed as a better alternative to predict entrepreneurial activity.This study aims to determine how new entrepreneurs identify business opportunities based on creativity and entrepreneurial innovation.The purpose of this study is to analyze the factors that influence the success of meat grinding entrepreneurs in the city of Palu, by conducting direct observation methods to meat grinding business owners through questionnaires covering managerial, marketing, and operational aspects. In addition, the SWOT analysis identifies untapped market opportunities, such as the development of processed meat products and partnerships with local restaurants. This study recommends innovation to increase competitiveness in the market. These findings are expected to be a reference for new entrepreneurs in building a meat grinding business.This study cannot be said to be a complete picture of how the opportunity identification process is carried out by entrepreneurs, because each field has different conditions and problems so that further research is still needed.
Strategi Pemasaran Dan Branding Bagi Produk Oeh-Oleh Dalam Era Pariwisata Berkelanjutan Fiona R. H; Annisa Prastika Qur’ani K.; Almira K Lahiya; Kusmiatun Khoiriyah; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8022

Abstract

. Batu is a city located in the province of East Java, Indonesia. It is well-known among many people for its cool climate and natural beauty, making it a popular tourist destination. The tourism sector encourages every business actor to develop marketing strategies that not only focus on financial gains but also consider environmental and social aspects. Souvenir products from Batu contribute significantly to the value of the tourism chain with their crucial role in strengthening destination identity, enhancing visitor experience, and supporting the local economy. This study aims to analyze the marketing and branding strategies implemented by souvenir businesses in the tourist city of Batu in order to respond to sustainable tourism developments. Batu City has very high potential in the micro, small, and medium enterprise sector, especially in specialty food products. However, with increasing competition, businesses are required to innovate in their marketing methods and strengthen their brand identity. The method used in this study is descriptive qualitative, involving literature review and analysis of phenomena in the field. The results of this study indicate that the use of digital marketing strategies, product innovation, environmentally friendly packaging, and brand narrative creation are important factors for competing in the era of sustainable tourism.
Analisis Wirausaha pariwisata Santerra De Laponte Kecamatan Pujon, Kabupaten Malang, Jawa Timur Puspitasari Puspitasari; Melati Afriani; Sela Mitha; Risma Risma; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8023

Abstract

Entrepreneurship is a creative and innovative ability, keen to see opportunities and always open to every input and positive change that can lead to continued business growth. Entrepreneurship is also a dynamic process to create added value for goods and services and prosperity. Tourism is one of the potential sectors that can be developed by regions to build an area with the help of the government, community, and private sector. The type of this research is field research which is a method to find specifically and realities related to what is happening in the midst of a community. This field research generally aims to solve practical problems in everyday life. The results of this study indicate that Santerra de Laponte Tourism is located in a strategic location that is easily accessible to tourists from various regions. The existence of this tourist area is expected to have a positive impact on the local economy through increased tourist visits, job creation, and increased income for the surrounding community. Santerra de Laponte Tourism has a significant positive impact on the local economy through increased tourist visits.
Pengembangan Usaha Mikro Melalui Optimalisasi Media Sosial : Studi pada Lapak kece Palu. Eka Andani; Mohammad Adrian; Nasilla Handayaningrum; Rian Rachdiat Maka; Siska Amaliah; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8024

Abstract

This study examines the development of a small business, Lapak Kece Palu, which started as an online shop and grew through social media optimization. The research aims to understand the motivation behind the business, the operational management, and the challenges faced by the owner. This qualitative descriptive study uses interview data to explore business background, management strategies, and obstacles related to capital and market expansion. Findings indicate that social media—particularly Instagram—plays a significant role in enhancing market reach through content creation, advertisements, and giveaway strategies. Challenges mainly relate to limited capital, which restricts product variety and inventory expansion. The study highlights the importance of digital marketing for sustaining micro- enterprise growth.
ANALISIS KOMPRATIF UMKM DI KOTA BATU DAN KOTA PALU Muhammad Riski Nugraha; Riska Ayu Fahrany; Ratu Amanda Busman; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8027

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor strategis yang berperan besar dalam menyerap tenaga kerja, mendorong pertumbuhan ekonomi, serta menjaga stabilitas aktivitas ekonomi lokal. Penelitian ini bertujuan untuk melakukan analisis komparatif terhadap perkembangan, karakteristik, dan tantangan UMKM di Kota Batu dan Kota Palu sebagai dua wilayah dengan konteks sosial-ekonomi yang berbeda. Penelitian ini menggunakan pendekatan deskriptif-komparatif dengan menggabungkan metode kualitatif melalui wawancara, observasi, serta studi dokumentasi. Hasil penelitian menunjukkan bahwa UMKM di Kota Batu didominasi oleh sektor pariwisata, kuliner, dan agrowisata dengan dukungan kuat dari pemerintah daerah melalui program pembinaan dan promosi digital. Sementara itu, UMKM di Kota Palu lebih berfokus pada sektor perdagangan, jasa, dan produksi rumahan, namun menghadapi tantangan pemulihan pascabencana serta keterbatasan akses modal. Temuan penelitian menegaskan bahwa perbedaan struktur ekonomi, kebijakan daerah, serta kapasitas adaptasi pelaku UMKM turut memengaruhi tingkat perkembangan UMKM di kedua kota. Penelitian ini memberikan gambaran penting bagi pemerintah daerah dalam merumuskan kebijakan pemberdayaan UMKM yang lebih responsif terhadap kebutuhan dan karakteristik wilayah.
Co-Authors Ahmad Fahrozi Almira K Lahiya Annisa Prastika Qur’ani K. Arifah Rahmadhani Eka Andani Fiona R. H Gita Farista Gresya Yulian Masa Kusmiatun Khoiriyah Melati Afriani Moh Akbar Lagina Moh Wahyudin Mohamad Risky Adhitya Mohammad Adrian Muhammad Riski Nugraha Nasilla Handayaningrum Nur wahdania Nuraisyah Nuraisyah Puspitasari Puspitasari Rasti Rasti Ratu Amanda Busman Rena Rena Rian Rachdiat Maka Riska Amelia Riska Ayu Fahrany Risma Risma Rofika Ramadani Sela Mitha Siska Amaliah Tasya Namira Budjuhari