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Strategi Pemasaran Warung Coto Makassar Dalam Meningkatkan Pendapatan (Studi Kasus Di Kelurahan Poboya Kecematan Mantikulore Palu) Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Moh Wahyudin; Rofika Ramadani; Tasya Namira Budjuhari; Rasti Rasti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3199

Abstract

This research aims to find out how the marketing strategy is applied to increase the income of the coto cafe in Makassar. This research uses a qualitative research method that is conducted directly down to the space or location. The data collection technique used in this research is interviews, using interview guidelines that have been systematically and comprehensively compiled for data collection. The results of the research show that the marketing strategy carried out by Makassar coto stalls in increasing revenue is to always provide coto with more content and maintain the taste, always looking at the quality of the meat purchased and for the service provided by Mr. Leman so that customers feel comfortable, which is to always maintain the cleanliness of the place effort, the quality of products such as buying meat should not be mixed with fat. Warung coto Makassar owned by Mr. Leman has not cooperated with digital platforms such as courier services because the requirements are quite difficult.
PENGARUH LOKASI BISNIS TERHADAP PENDAPATAN DAN KEUNTUNGAN UMKM : STUDI KASUS BARUGA STREET FOOD PALU Nuraisyah Nuraisyah; Gita Farista; Syarif Permana Salingkat; Mohamad Risky Adhitya; Nur wahdania; Rena Rena; Arifah Rahmadhani
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3202

Abstract

This research aims to understand how business actors at baruga street food palu view the influence of business location on their income and profits. Thorough in-depth interviews, this research found that business location greatly influences the number of visitors and turnover. Business actors in strategic location tend to have wider networks and are able to retain costumers. Where a location will greatly influence the income of MSME business actors if it has a very strategic location in marketing their business by taking advantage of the large number of people who visit Baruga Street Food In Palu.
KEGIATAN USAHA PENGGILINGAN DAGING PT. SOLO INDAH DI KELURAHAN LOLU SELATAN KOTA PALU Moh Akbar Lagina; Ahmad Fahrozi; Gresya Yulian Masa; Riska Amelia; Nuraisyah Nuraisyah; Syarif Permana Salingkat; Gita Farista
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3252

Abstract

Entrepreneurship is a creative and innovative ability that is used as a basis, tips, and resources to find opportunities for success. When compared to developed countries in the world, the number of entrepreneurs in Indonesia is still very low, the entrepreneurial intention model has been proposed as a better alternative to predict entrepreneurial activity.This study aims to determine how new entrepreneurs identify business opportunities based on creativity and entrepreneurial innovation.The purpose of this study is to analyze the factors that influence the success of meat grinding entrepreneurs in the city of Palu, by conducting direct observation methods to meat grinding business owners through questionnaires covering managerial, marketing, and operational aspects. In addition, the SWOT analysis identifies untapped market opportunities, such as the development of processed meat products and partnerships with local restaurants. This study recommends innovation to increase competitiveness in the market. These findings are expected to be a reference for new entrepreneurs in building a meat grinding business.This study cannot be said to be a complete picture of how the opportunity identification process is carried out by entrepreneurs, because each field has different conditions and problems so that further research is still needed.
Co-Authors Ahmad Fahrozi Arifah Rahmadhani Gita Farista Gresya Yulian Masa Moh Akbar Lagina Moh Wahyudin Mohamad Risky Adhitya Nur wahdania Nuraisyah Nuraisyah Rasti Rasti Rena Rena Riska Amelia Rofika Ramadani Tasya Namira Budjuhari