Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Revenue: Lentera Bisnis Manajemen International Journal of Business English and Communication (IJoBEC) Growth: Journal Management and Business
Pratiwi, Ardila
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE ANALYSIS OF CONSUMER BEHAVIOR TOWARDS UMRAH AND HAJI TRAVEL PACKAGES OF PT. ASRI WISATA INDONESIA Pratiwi, Ardila; Seny Luhriyani; Andi Hajar; Andi Riswan Mohamad
International Journal of Business English and Communication Vol 2 No 4 (2024): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i4.348

Abstract

This study aims to find out what are the reasons people choose PT. Asri Wisata Indonesia as a means to the holy land and how PT. Asri Wisata Indonesia advertises its company so that people are interested. This study used descriptive qualitative method. Data collection techniques using interview guideline research instruments. The subjects of this research are the customers of PT. Asri Wisata Indonesia and also employees from PT. Asri Wisata Indonesia with five customers and one employee randomly selected. And the results of the interviews show that most of the people choose PT. Asri Wisata Indonesia from an acquaintance, exhibition, distribution of vouchers, and social media. So it can be concluded that PT. Asri Wisata Indonesia is very good at distributing company packages to attract a customer to become a loyal member of PT. Asri Wisata Indonesia.
Implikasi Hukum Perburuhan Terhadap Sistem Hubungan Industrial di Perusahaan Manufaktur Pajero, Reyhan; Sari, Mayang; Supriyanti, Intan Rita; Pratiwi, Ardila; Affan, M Haidar
Revenue: Lentera Bisnis Manajemen Vol. 3 No. 02 (2025): Mei 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lbm.v3i02.795

Abstract

Penelitian ini menganalisis penerapan undang-undang ketenagakerjaan, khususnya dampaknya terhadap hubungan perburuhan di industri manufaktur Indonesia pasca penerapan Omnibus Law 2020. Fokusnya adalah pada isu fleksibilitas tenaga kerja, penyesuaian upah minimum, dan perlindungan hak-hak pekerja. Perubahan-perubahan ini menimbulkan berbagai permasalahan, termasuk meningkatnya penggunaan tenaga kerja kontrak dan outsourcing, yang meningkatkan ketidakamanan kerja, dan konflik dalam negosiasi upah karena kurangnya partisipasi dalam serikat pekerja. Ketidakseimbangan kekuasaan antara pekerja dan pengusaha semakin memperburuk hubungan kerja. Penelitian ini menggunakan pendekatan sosio legal dan analisis deskriptif untuk memahami dinamika tersebut. Hasil penelitian ini menyoroti perlunya reformasi undang-undang ketenagakerjaan yang berfokus pada kesetaraan, efisiensi dan inklusi seluruh pemangku kepentingan. Rekomendasi yang diberikan antara lain penguatan mekanisme tawar-menawar, regulasi  yang lebih adil terhadap pekerja kontrak, dan pemantauan yang lebih ketat terhadap implementasi kebijakan ketenagakerjaan untuk menciptakan hubungan industrial yang lebih harmonis dan produktif. Implikasi dari penelitian ini menunjukkan bahwa perbaikan struktur ketenagakerjaan nasional tidak hanya berdampak pada peningkatan kualitas hubungan industrial, tetapi juga berkontribusi pada terciptanya stabilitas sosial dan iklim investasi yang kondusif.
Digital Readiness and Innovation Behavior: The Role of Technology Adoption and Organizational Agility in Manufacturing Firms Rahmadani, Eki Prafitri; Maelani, Susi; Putri, Mei Candra; Pratiwi, Ardila
Growth: Journal Management and Business Vol. 3 No. 02 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v3i02.996

Abstract

This study aims to examine the influence of digital readiness on innovation behavior in manufacturing companies in West Java, considering the role of technology adoption as a mediating variable and organizational agility as a moderating variable. Using a quantitative approach and the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, the findings reveal that digital readiness positively influences innovation behavior directly and is also associated with higher levels of technology adoption within organizations. However, technology adoption is not found to significantly mediate the relationship between digital readiness and innovation behavior. On the other hand, organizational agility strengthens this relationship, indicating that organizations responsive to change are better equipped to translate digital readiness into innovative actions. Theoretically, these findings extend the literature on digital transformation and innovation management by demonstrating that the integration of digital readiness with organizational agility provides a stronger explanatory framework for how firms achieve innovation outcomes in dynamic environments. These findings imply that in fostering a sustainable culture of innovation, companies should not only focus on enhancing digital readiness and technology adoption capabilities but also prioritize strengthening organizational agility to effectively respond to dynamic changes.
Co-Authors Affan, M Haidar Andi Riswan Mohamad Hajar, Andi Maelani, Susi Mayang Sari Pajero, Reyhan Putri, Mei Candra Rahmadani, Eki Prafitri Seny Luhriyani Sunusi Supriyanti, Intan Rita