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All Journal Jurnal Ilmiah Manajemen Kesatuan (JIMBE) MAXIMAL Nusantara Economics and Entrepreneurships Journals IJHABS META - JOURNAL Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Pratiwi Musa, Kartika Septiary
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : IJHABS

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The Influence of Perceived Quality of Service on Purchasing Decisions at Skage Fried Chicken: The Role of Customer Engagement as an Intervening Variable Parinsi, Welimas Kristina; Lestari Musa, Dwi Anugrah; Pratiwi Musa, Kartika Septiary
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.423

Abstract

This study analyzes the influence of perceived service quality (Quality of Service) on consumer purchasing decisions at Skage Fried Chicken, with customer engagement as an intervening variable. In the context of an increasingly competitive culinary industry, it is important for companies to understand the factors that influence consumer purchasing decisions. Data were collected through a survey involving 100 students of the Management Study Program, Makassar State University who had made purchases at the restaurant. The analysis method used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), which allows researchers to test the relationship between variables simultaneously. The results of the study indicate that service quality has a positive and significant influence on purchasing decisions, and customer engagement acts as a mediator that strengthens the relationship between service quality and purchasing decisions. These findings emphasize the importance of improving service quality to not only attract customers but also increase their engagement and purchasing decisions
Demand Supply Interaction and Price Formation: An Analysis of Contemporary Market Equilibrium Pratiwi Musa, Kartika Septiary
International Humanity Advance, Business & Sciences Vol 3 No 1.1 (2025): Special Issue
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.1.783

Abstract

This study aims to understand how the relationship between demand, supply, and market equilibrium is formed in a traditional market environment. The study used a descriptive qualitative method, conducting direct observations and interviews with traders and buyers at Makassar City's Central Market. The primary focus of this study was to analyze how market participants adapt to changing prices and economic conditions through social interactions and everyday experiences. The results indicate that price equilibrium in traditional markets is formed naturally through adjustments between the quantity of demand and supply of goods. When demand increases, prices rise; conversely, when supply increases, prices decrease. Other factors such as seasonality, purchasing power, and trust among market participants also influence price equilibrium. The conclusion of this study is that market mechanisms are influenced not only by economic figures but also by social behavior, intuition, and human experience in trading activities.
Co-Authors Anisatun Humayrah Rais Bahri, Nur Alim Dwi Anugerah Lestari Musa Musa, Dwi Anugrah Lestari Parinsi, Welimas Kristina Yusuf, Yulia Yunita Zaimar, Fina Ruzika