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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Pariwisata, Bisnis Digital dan Manajemen
Widiyanto, Aldi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MENUMBUHKAN MINAT BACA ANAK USIA DINI, (Program Abdimas di PAUD Bina Insan Kalideres-Jakarta Barat) Sumartono, Sumartono; Astuti, Hani; Kurnia, Neneng; Efendi, Salsa; Widiyanto, Aldi
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 2 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i2.8806

Abstract

Data Biro Pusat Statisti (BPS) tahun 2015 menunjukan bahwa inat baca pada anak usia dini di Indonesia masih rendah (13,3% gemar membaca) dan lebih suka menonton televise (91,4%)  Padahal, minat baca sangat penting dan dapat ditumbuhkan sejak dini melalui kebiasaan membaca. Semakin tinggi minat baca, semakin baik pula kualitas sumber daya manusia yang bisa mengantarkan bangsa ke arah kemajuan. Untuk menumbuhkan minat baca pada anak usia dini, kegiatan abdimas ini melakukan berbagai upaya, seperti sosialisasi kepada orang tua dan guru tentang pentingnya membaca, revitalisasi bangunan PAUD, donasi buku bacaan, kegiatan membaca, dan mendengarkan dongeng atau cerita anak. Hasil kegiatan ini diharapkan bisa menciptakan ruang belajar dan membaca, menyediakan buku bacaan, dan membuat anak-anak semakin tertarik untuk belajar membaca..
PARTISIPASI BENGKEL MOTOR KONVENSIONAL DALAM DIGITAL MARKETING DENGAN MENGIMPLEMENTASIKAN DESIGN THINKING Widiyanto, Aldi; Hidayat, Irwan; Diwani, Meftyane Liz; Hurairah, Rizky Abu; Nurlela, Siti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4240

Abstract

Technological developments have changed the way of interaction in marketing communication strategies from face to face (conventional) to screen to face (internet marketing). Speedia Motor is a traditional motorbike repair shop, which does not utilize social media and digital marketing in this digital era, this is what makes Speedia Motor experience a decline in product/spare part sales and it is not easy to get customers. The problems above are what made us take this case study to help motorbike repair UMKM digitalize their business, in order to follow current trends, in order to increase the number of customers. The method applied in this research uses the design thinking method, as well as conducting observations at workshop locations and conducting interviews with motorbike repair business owners in order to get to the root of the problem. Our aim in this research is to help UMKM owners who lack understanding in using the e-platform. commerce & social media to be able to reach wider customers, and market available products using digital media or the internet. After implementing digital marketing, the results we found were increasing product visibility and shop visitors online. By conducting this research, we hope to provide an understanding about the effectiveness of social media and digital marketing on conventional motorbike repair shop owners
Co-Authors Diwani, Meftyane Liz Efendi, Salsa Hani Astuti Hidayat, Irwan Hurairah, Rizky Abu Kurnia, Neneng siti nurlela Sumartono Sumartono