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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen Journal of Community Service and Society Empowerment
Diwani, Meftyane Liz
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Edukasi Masyarakat tentang Pentingnya Legalitas Usaha sebagai Penunjang Branding Produk Syukur, Agus; Puspita, Ratna; Aulia, Nisrina Zahra; Diwani, Meftyane Liz; Bilqis, Shanaz Hafizah; Fitri, Qurrota A’yun Khoiriyyah
Journal of Community Service and Society Empowerment Том 3 № 02 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i02.1653

Abstract

This community service activity aims to improve the knowledge and skills of MSME actors in understanding "The Importance of the Benefits of Business Legality as a Support for Product Branding" Legality has an important role as a support for product branding because it provides credibility, trust, and protection for products. With benefits, increasing consumer trust, increasing competitiveness, protecting product rights, facilitating collaboration and improving brand reputation. Participants in this community service activity from the Indonesian Hands Foundation (GTI) will be equipped with an understanding of the importance of business legality. With training, MSME actors are expected to be able to understand business legality in order to compete effectively and optimally as a support for product branding, so that they can increase the reach and competitiveness of sustainable businesses in the digitalization era.
PARTISIPASI BENGKEL MOTOR KONVENSIONAL DALAM DIGITAL MARKETING DENGAN MENGIMPLEMENTASIKAN DESIGN THINKING Widiyanto, Aldi; Hidayat, Irwan; Diwani, Meftyane Liz; Hurairah, Rizky Abu; Nurlela, Siti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4240

Abstract

Technological developments have changed the way of interaction in marketing communication strategies from face to face (conventional) to screen to face (internet marketing). Speedia Motor is a traditional motorbike repair shop, which does not utilize social media and digital marketing in this digital era, this is what makes Speedia Motor experience a decline in product/spare part sales and it is not easy to get customers. The problems above are what made us take this case study to help motorbike repair UMKM digitalize their business, in order to follow current trends, in order to increase the number of customers. The method applied in this research uses the design thinking method, as well as conducting observations at workshop locations and conducting interviews with motorbike repair business owners in order to get to the root of the problem. Our aim in this research is to help UMKM owners who lack understanding in using the e-platform. commerce & social media to be able to reach wider customers, and market available products using digital media or the internet. After implementing digital marketing, the results we found were increasing product visibility and shop visitors online. By conducting this research, we hope to provide an understanding about the effectiveness of social media and digital marketing on conventional motorbike repair shop owners
Co-Authors Aulia, Nisrina Zahra Bilqis, Shanaz Hafizah Fitri, Qurrota A’yun Khoiriyyah Hidayat, Irwan Hurairah, Rizky Abu Ratna Puspita, Ratna siti nurlela Syukur, Agus Widiyanto, Aldi