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All Journal Jurnal Ekonomi Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat Asian Management and Business Review Jurnal Ekonomi Perjuangan (JUMPER) Inaba of Community Services Journal Jurnal Penelitian Pendidikan Indonesia Journal of Society and Development
Arisman, Ari
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STIMULI BRAND PREFERENCE MELALUI SELF-BRAND CONGRUITY DAN BRAND FAMILIARITY BERDASARKAN BRAND ASSOCIATION Arisman, Ari; Pauzy, Depy Muhammad
Jurnal Ekonomi Manajemen Vol 7, No 1 (2021): Mei 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i1.2608

Abstract

ABSTRACTThe purpose of this study was to determine the influence of brand association on brand preference through self-brand congruity and brand familiarity for millennial generation in the culinary industry, especially coffee shops. The research method used is a survey with data collection techniques through distributing questionnaires to 200 respondents who are the millennial generation as consumers of coffee shops in Tasikmalaya City using purposive sampling techniques. The analytical tool used in this study is the Structural Equation Model (SEM) where brand association becomes an exogenous variable and self-brand congruity, brand familiarity, and brand preference become an endogenous variable. The results of this research indicate that the brand preferences of consumers can only be formed because of the compatibility between the brand personality and the consumer. The suitability is obtained by evaluating the product brand attributes. On the other hand, brand association has not been shown to affect brand familiarity, and brand familiarity has also not been shown to affect brand preference. This can be caused by the sensitivity of consumers in the coffee shop culinary industry who are so emotionally specific to a brand.Keywords: brand association; self-brand congruity; brand familiarity; brand preference.ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh asosiasi merek terhadap preferensi merek melalui kesesuaian merek-diri dan kefamiliaran merek pada industri kuliner khususnya kedai kopi. Metode penelitian yang digunakan adalah survey dengan teknik pengumpulan data melalui penyebaran angket kepada 200 orang responden yang merupakan generasi millennial sebagai konsumen kedai kopi di Kota Tasikmalaya dengan menggunakan teknik purposive sampling. Alat analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dimana asosiasi merek menjadi variabel exogen dan kesesuaian merek-diri, kefamiliaran merek, serta preferensi merek menjadi variebel endogen. Hasil peneitian ini menunjukan bahwa preferensi merek dari konsumen hanya dapat terbentuk karena adanya kesesuaian antara kepribadan merek dengan konsumen. Kesesuaian tersebut diperoleh dengan penilaian konsumen akan evaluasi atribut merek produk. Disisi lain, asosiasi merek tidak terbukti berpengaruh terhadap kefamiliaran merek, dan kefamiliaran merek juga tidak dapat dibuktikan berpengaruh terhadap preferensi merek. Hal ini dapat disebabkan oleh kepekaan konsumen dalam industri kuliner kedai kopi yang begitu terspesifikasi secara emosional dengan suatu merekKata Kunci: asosiasi merek; kesesuaian merek-diri; kefamiliaran merek; preferensi merek
MENCIPTAKAN RESONANSI MEREK MELALUI KEPERCAYAAN BERDASARKAN PADA DAYA TARIK MEREK Arisman, Ari; Umbara, Dona Setia
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.4190

Abstract

The purpose of this study was to find out how the influence of brand attractiveness in building brand trust and increasing brand resonance in Indonesian local shoe brand users. This is a verification research, using survey methods, and collecting data by distributing a questionnaire of 125 respondents who are consumers of local Indonesian brand shoes who have purchased the product more than once using purposive sampling technique. The analytical tool used in this research is Structural Equation Modeling (SEM) where the analysis results show that brand attractiveness is proven to be the right strategy in creating brand trust and brand resonance. Brand trust which is based on the evaluation of attractiveness also proves to be an antecedent of the formation of brand resonance in consumers of local Indonesian brand shoes.
DEVELOPMENT OF TARGET MARKETS THROUGH THE UTILIZATION OF MINI LATHE IN MOTORCYCLE WORKSHOPS IN TASIKMALAYA CITY Arisman, Ari; Patimah, Titin
Inaba of Community Services Journal Vol. 2 No. 1 (2023): Volume 2 No. 1, June 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i01.153

Abstract

The purpose of this Community Service activity is to provide an understanding of the development of the target market through the use of technology in the form of mini lathe machines for motorcycle repair shops in Tasikmalaya City. This activity is like counselling and assistance to business actors who are the main resource in services so that it can create business growth, especially from the marketing aspect. Equipment and supplies are also provided by the proposer to expedite the process of implementing this community service activity by providing a tutorial on using a mini lathe machine. The number of activity participants was 9 people including partners who are business actors in the field of motorbike repair services/services in the City of Tasikmalaya. Participants enthusiastically took part in the series of activity events and felt happy because they could develop types of services for their businesses by utilizing new technology in the form of using mini lathes.
Peningkatan Pemahaman Strategi Pemasaran Digital, dan Redesign Kemasan Pada UMKM di Desa Pamokolan Kabupaten Ciamis Oktaviani, Nita Fauziah; Yusnita, Rita Tri; Arisman, Ari; Rahwana, Kusuma Agdhi; Yuniar, Evilia Sri; Irawan, Irly Artiara
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i1.5173

Abstract

Desa Pamokolan memiliki berbagai macam UMKM yang dapat membantu perekonomian warga sekitar. Begitu pentingnya keberadaan UMKM di zaman era digital ini, sehingga dibutuhkan upaya dalam peningkatan pemahaman mengenai hal-hal terkait digitalisasi. Sehingga dalam pengabdian ini akan dilakukan sosialisasi terkait strategi pemasaran digital dan redesign kemasan. Adapun tujuan dari pengabdian ini adalah adanya peningkatan pemahaman di kalangan pemilik UMKM Desa Pamokolan terkait dengan strategi pemasaran digital dan redesign kemasan. Pengabdian dilakukan pada bulan Agustus 2024 kepada 19 orang pemilik UMKM di Desa Pamokolan. Metode yang dilakukan adalah presentasi dan sosialisasi. Adapun tahapan pelaksanaan kegiatan dimulai dengan pretest, selanjutnya sosialisasi mengenai strategi digital marketing dan redesign kemasan, dan kemudian dilakukan posttest. Berdasarkan evaluasi diperoleh hasil bahwa terjadi peningkatan pemahaman mengenai pemasaran digital dan redesign kemasan dengan peningkatan nilai dari rata-rata 55 menjadi 70 atau kenaikan sebesai 27%. Sehingga dapat disimpulkan bahwa pengabdian kepada masyarakat yang dilakukan memiliki pengaruh dalam meningkatan pemahaman mengenai pemasaran digital dan redesign kemasan pada pemilik UMKM di Desa Pamokolan
Tourist revisit intention: does image affect their preference? Arisman, Ari; Aini Syifa, Raisa Hillia; Mandasari, Andina Eka; Soeaidy, Mohammad Soleh
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243698

Abstract

Tourism is a cross-cultural encounter that happens every day. Thus, the life cycle of the tourism industry is represented by first-time tourists and tourists who make return visits to a destination. This study aims to examine the relationship between destination image and revisit intention through utilitarian value, hedonic value, and preference. The population of this study consisted of domestic tourists who traveled to three main destinations, namely Bandung, Yogyakarta, and Bali. The sample was considered by the criteria as many as 333 tourists were asked to answer the questionnaire. The method used in this research is a survey with a Structural Equation Modeling (SEM) analysis technique. The results revealed that destination image positively affects utilitarian and hedonic values. Utilitarian and hedonic values are positively related to preference. Preference is positively related to revisiting intention. The results of this study make a theoretical contribution by deepening the understanding of revisit intention. In addition, this study makes a practical contribution to the tourism industry. Limitations and future research directions are included at the end of the article.
MODEL PENINGKATAN KINERJA KARYAWAN HOTEL Sutrisna, Arga; Putri Lestari, Suci; Arisman, Ari
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2249

Abstract

This study aims to identify factors that shape employee performance in the Indonesian hotel industry, specifically by analyzing the influence of competence, emotional intelligence, work-life balance, and motivation on employee performance, both collectively and individually. The method used is a survey with data collection through questionnaires distributed to respondents, namely hotel employees in Indonesia, with a focus on Pangandaran Regency. The results of the study revealed that competence, emotional intelligence, work-life balance, and motivation have a significant effect on employee performance, both simultaneously and partially.
BUILDING THE WELFARE OF THE PEOPLE WITH PRODUCTIVE ZAKAT: CASE STUDY AND IMPLEMENTATION arisman, ari
Journal of Society and Development Vol. 2 No. 2 (2022)
Publisher : Medpro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57032/jsd.v2i2.187

Abstract

The innovative pattern of productive distribution of zakat funds at the empirical level, the process of Islamization of the income distribution system is still relatively new and is still being implemented in small volumes by a number of zakat amil institutions, but it is already showing a direction of optimism. The research aims to find out whether there is a program for utilizing zakat funds launched by the zakat amil institution Rumah Zakat Indonesia. Researchers assume that zakat funds have a productive content that is different from other forms of loans, which of course will shape productivity patterns. The research used qualitative methods, data was obtained from the results of researchers' observations and surveys on the program for utilizing zakat funds for productive programs. The research results show that the utilization program launched by Rumah Zakat Indonesia through an income distribution system, although at an empirical level, is still relatively new, it is already moving towards optimism. The policy of the utilization program through the target dimension is very appropriate, by making the poor as the target recipients of productive zakat funds.
Strategic Role of Schools in Rural Economic Development arisman, ari
Journal of Society and Development Vol. 2 No. 2 (2022)
Publisher : Medpro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57032/jsd.v2i2.193

Abstract

Schools have a multifaceted role in improving the rural economy. Through education and training, human resource development, innovation, entrepreneurship, community involvement, information networks, poverty alleviation, environment and sustainability, schools can be a catalyst for positive change in the rural economy. The aim of this research is to determine the role of schools in improving the rural economy. The research used qualitative methods, data was obtained from the results of researchers' observations and surveys on the role of schools in improving the rural economy. The research results show that schools make a major contribution to improving the rural economy. Investment in village education is an investment in a future that can provide more prosperity and sustainability.
Media richness as a strategy to enhance local tourism: Effects on tourist satisfaction and revisit intention Arisman, Ari; Hendrayati, Heny; Rahmat, Adhitya; Marimon, Frederic
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art6

Abstract

Tourist revisit intention is a key element of the success of the tourism industry. This study analyzes the relationship between media richness and revisit intention, with perceived enjoyment, perceived usefulness, perceived aesthetics, and satisfaction. A survey was conducted on 240 tourists at a local tourism destination themed “tourist village” using a bipolar adjective scale. Data were analyzed using structural equation modeling (SEM) with partial least square using SmartPLS 3.0. The findings indicate that media richness influenced perceived enjoyment, perceived usefulness, and perceived aesthetics. Perceived enjoyment and perceived aesthetics then influenced satisfaction. Meanwhile, perceived usefulness did not influence satisfaction. Tourist satisfaction ultimately influenced revisit intention. These findings highlight the importance of media richness in 2D visual media that can create positive tourist perceptions, increase satisfaction, and encourage repeat visits to local destinations. This study provides practical insights for tourism managers to utilize digital media by focusing on media richness, perceived enjoyment, perceived usefulness, perceived aesthetics, and satisfaction to improve destination competitiveness.
Co-Authors Aini Syifa, Raisa Hillia Askolani Askolani, Askolani Aulia, Milawatul Depy Muhamad Pauzy Dewi Sri Rahayu, Dewi Sri Dona Setia Umbara Heny Hendrayati Irawan, Irly Artiara Kusuma Agdhi Rahwana Lestari , Suci Putri Mandasari, Andina Eka Marimon, Frederic Muharam, Yusuf Oktaviani, Nita Fauziah Pangestu, Gilang Dayu Patimah, Titin Pauzy, Depy Muhammad Putri Lestari, Suci Rahmat, Adhitya Rita Tri Yusnita Soeaidy, Mohammad Soleh Sutrina, Arga Sutrisna, Arga Yuniar, Evilia Sri