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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Priviet Social Sciences Journal PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Manik, Desma Erica Maryati
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of the Influence of Fintech and Investor Trust on Investment Interest in Fore Coffee's e-IPO: Analisis Pengaruh Fintech dan Kepercayaan Investor terhadap Minat Investasi pada e-IPO Fore Coffee Dharmawan; Manik, Desma Erica Maryati
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.334

Abstract

The evolution of financial technology has revolutionized how individuals engage with monetary offerings, encompassing investment avenues. Because of the proliferation of diverse digital platforms offering investment options, people can now execute financial dealings with enhanced swiftness and effectiveness. The latest advancement in the realm of investment is the e-IPO or electronic initial public offering. This study delves into the influence of financial technology on the degree of investment interest in Fore Coffee's e-IPO, the impact of investor confidence on the propensity to invest in Fore Coffee's e-IPO, and how financial technology and investor trust collectively shape investment interest in Fore Coffee's e-IPO. The total population considered for this study encompassed all FORE Coffee investors, without a clearly defined count of respondents, with a sample group consisting of 130 individuals. The study's outcomes reveal that financial technology and investor trust significantly affect investment interest in Fore Coffee's e-IPO. Based on the t-test outcomes, both financial technology and investor trust exhibit a positive and significant influence on investment interest in Fore Coffee's e-IPO. The findings from the F-test demonstrate that financial technology and investor trust concurrently generate a positive and significant impact on investment interest in Fore Coffee's e-IPO. The extent of the combined effect of financial technology and investor trust on investment interest is quantified at 83.1%.
The Impact of Green Marketing and Artificial Intelligence on Interest in Using the Grab Indonesia Application: Dampak Green Marketing dan Artificial Intelligence Terhadap Minat Penggunaan Aplikasi Grab Indonesia Nicholas, Albert; Manik, Desma Erica Maryati
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.343

Abstract

It is impossible to stop advances in technology; instead, they should be improved to make things easier for those who use technology. The quick rise of digital technology has caused big changes in many fields, like transportation and delivery services that use application. In Indonesia, Grab is one of the first companies to offer transportation, food delivery, and digital payment services. This research looks at how green marketing and artificial intelligence affect people's interest in using the Grab Indonesia application. People who had used Grab in the last 30 days made up the study group, with an unknown number, and a sample of 120 people was taken using Hair et al.'s method. The study's findings show that green marketing has some effect on people's interest in using Grab. According to the study's findings, using artificial intelligence has a partial impact on people's interest in using Grab. The research also shows that green marketing and artificial intelligence together affect people's interest in using Grab.
Co-Authors Abd.Rashid, Muhammad Hafiz Angga, Ivone Angkasa, Eric Aurelia Dharmawan Gultom, Pesta Joni Joni Kanchawongpaisan, Sipnarong Lie, Elbert Marwan Marwan Nainggolan, Elisabeth Nicholas, Albert Petrus Loo Sebayang, Yulvitriyani Br Sinaga, Hommy Dorthy Ellyany Sri Rezeki Tannaldy, Jaccyn Tiffany, Tiffany Waty, Venny