Garuda - Garba Rujukan Digital

Increasing Productivity, Quality, Hygiene and Marketing of Tofu Processed Products in Gunungpati District, Semarang City Danang Dwi Saputro; Astuti, Pudji; Santoso, Dwi Budi; Rachmadi, Moch Faizal
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.770

Semarang City is one of the areas in Central Java Province that has various potential superior regional products, one of which is soybean processing in Sumurrejo Village, Gunungpati District. The abundant potential for soybean processing has made Sumurrejo Village designated as a Thematic Soybean Processing Village (OKE Village). There are a total of 16 soybean processing producers divided into 8 tofu producers and 8 tempeh producers, including Berkah Hambida and UD Jaya Makmur which focus on tofu processing. The problems faced by the two producers include the production aspect, namely the lack of standardized and adequate infrastructure, the absence of Appropriate Technology (TTG) and the lack of hygiene in the production area. In addition, problems in terms of quality, marketing and the environment are also still very minimal. There is no standardized Wastewater Treatment Plant (IPAL) and the market segment is still limited to the local and regional scope. The purpose of community service is to overcome problems in terms of production and marketing. More specifically, these problems include aspects of production, quality, hygiene and environmental aspects. The service methods used are through socialization, training, technology application, mentoring and evaluation as well as program sustainability. The results of the service in the 1st year (2024) were to create and implement 1 unit of steam boiler machine, 1 set of food grade stainless steel boiling pans and optimization of the Wastewater Treatment Plant (IPAL).

Pengembangan Sektor Pariwisata dan Pemberdayaan Masyarakat di Desa Tunggulsari, Kabupaten Pati Lili Marliyah; Marhaeni Dwi Satyarini; Merli Apriyantika; Tjaturahono Budi Sanjoto; Rini Kusumawardani; Danang Dwi Saputro; Moch Faizal Rachmadi; Jati Wahyu Arisetiawan; Alifta Lutfiaazahra
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 4 (2024): Oktober-Desember 2024
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i4.9714

Tourism is one of the sectors that plays an important role in foreign exchange earnings and increasing the national economy. Indonesia has a diversity of geographical, demographic and topographic conditions that have great potential in the tourism sector. One of the areas in Indonesia with a myriad of abundant tourism potential is Tunggulsari Village, Pati Regency. This area is a disaster-prone area because it borders directly on the Java Sea. However, the potential of the tourism sector, the expanse of the mangrove area and the fisheries and fisheries sectors make it a potential village. The purpose of this service is to make efforts to develop the tourism sector in Tunggulsari Village in a comprehensive, appropriate, targeted, sustainable and sustainable manner. In addition, community empowerment efforts also aim to improve the quality of human resources. This community service is carried out through methods of socialization, training, application of technology, mentoring and evaluation as well as program sustainability. The results of the service are to increase the competence of human resources massively in collaboration with the local government, conducting various training, counseling, mentoring, socialization and interactive discussions between the service team and partners. In addition, IPTEKS downstream efforts are also given to partners as a form of integrated tourism area development.

Increasing Productivity, Quality, Hygiene and Marketing of Tofu Processed Products in Gunungpati District, Semarang City Danang Dwi Saputro; Astuti, Pudji; Santoso, Dwi Budi; Rachmadi, Moch Faizal
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.770

Semarang City is one of the areas in Central Java Province that has various potential superior regional products, one of which is soybean processing in Sumurrejo Village, Gunungpati District. The abundant potential for soybean processing has made Sumurrejo Village designated as a Thematic Soybean Processing Village (OKE Village). There are a total of 16 soybean processing producers divided into 8 tofu producers and 8 tempeh producers, including Berkah Hambida and UD Jaya Makmur which focus on tofu processing. The problems faced by the two producers include the production aspect, namely the lack of standardized and adequate infrastructure, the absence of Appropriate Technology (TTG) and the lack of hygiene in the production area. In addition, problems in terms of quality, marketing and the environment are also still very minimal. There is no standardized Wastewater Treatment Plant (IPAL) and the market segment is still limited to the local and regional scope. The purpose of community service is to overcome problems in terms of production and marketing. More specifically, these problems include aspects of production, quality, hygiene and environmental aspects. The service methods used are through socialization, training, technology application, mentoring and evaluation as well as program sustainability. The results of the service in the 1st year (2024) were to create and implement 1 unit of steam boiler machine, 1 set of food grade stainless steel boiling pans and optimization of the Wastewater Treatment Plant (IPAL).

Land Distribution and Identification of Types of Mount Ungaran Arabica Coffee as Strengthening of Geographical Indication Protection in Ngesrepbalong Village, Limbangan, Kendal Gustaman, Fulia Aji; Nugraha, Satya Budi; Antari Ayuning Arsi; Danang Dwi Saputro; Dhita Prasisca Mutiatari; Budiansyah, Dadan Budiansyah
Jurnal Abdimas Vol. 28 No. 2 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/g02cgm60

The existence of coffee cultivation has the potential to pioneer the Geographical Indication Protection Society/Masyarakat Perlindungan Indikasi Geografis (MPIG) as an effort to increase legal protection for brands and competitive advantage. One of the positive impacts of having geographical indications is that the product has a brand image that can be identified by potential consumers in the form of information regarding the advantages and benefits of the product. The service is carried out using a participatory method involving partners as the main actors with activity steps including: 1) Socialization, 2) Participatory coffee land mapping, 3) Identification of superior Arabica coffee clones, 4) Rebranding of Endemica coffee packaging, 5) Evaluation, and 6) Mentoring. The development of geographical indications for Mount Ungaran coffee was carried out through coffee land mapping, identification of superior clones of Arabica coffee and rebranding of Endemica coffee packaging. Method used Based on the results of participatory land mapping, there are 8 blocks of coffee land with both robusta and arabica types. Meanwhile, in the identification of superior Mount Ungaran Arabica coffee, there are types of Arabica coffee clones consisting of Kartika 1, Sigarar Rutang, and Lini S 795. Meanwhile, the packaging rebranding is carried out through changes to the packaging to strengthen the identity of the Endemica coffee product.

Optimization of Creative Economy-Based Digital Content to Enhance the Competitiveness of Villa Uma Sapna Bali Liliyan, Aditya; Danang Dwi Saputro
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.444

Digital transformation has revolutionized how tourism destinations interact with travelers, particularly through creative digital content distributed across various online platforms. This study aims to analyze the influence of creative digital content, storytelling, and content personalization on destination competitiveness, with a case study at Villa Uma Sapna Bali. A quantitative causal-associative approach was used, involving 160 respondents who had interacted with the villa’s digital content through social media. Data were collected via an online questionnaire and analyzed using multiple linear regression with SPSS software. The results show that creative digital content does not have a significant effect on destination competitiveness (Sig. = 0.716 > 0.05), while storytelling and content personalization have a positive and significant effect (Sig. = 0.000 < 0.05). These findings highlight that digital marketing strategies emphasizing emotional narratives, personal engagement, and cultural representation are more effective in strengthening the competitiveness of tourism destinations than those relying solely on visual creativity. Theoretically, this study contributes to the development of creative economy-based digital marketing concepts, while practically, it provides guidance for tourism managers to design narrative-driven and personalized digital content to achieve sustainable destination competitiveness.

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