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All Journal Berajah Journal Tashdiq: Jurnal Kajian Agama dan Dakwah CONTENT: Journal of Communication Studies
Syahputra, Dimas
Unknown Affiliation
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PERKEMBANGAN KEAGAMAAN PADA ORANG DEWASA Syahputra, Dimas; Asna, Atikah
Tashdiq: Jurnal Kajian Agama dan Dakwah Vol. 8 No. 4 (2024): Tashdiq: Jurnal Kajian Agama dan Dakwah
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4236/tashdiq.v8i4.8739

Abstract

Religious psychology is a field that studies the relationship between individual psychological aspects and religious beliefs and practices. This research aims to explore the development of religious spirit in adults, as well as how psychological factors influence their religious attitudes and behavior. Adults, who often have a more mature under standing of religious values, demonstrate religious attitudes that tend to be stable and integrated into everyday life. This research found that religious attitudes in adults are not only influenced by spiritual experiences, but also by mature cognitive processes in choosing and maintaining religious values. The results showed that adults who have a high level of religiosity are more likely to adopt religious values as a guide to life, which has a positive impact on their mental health and psychological well-being. Additionally, there was a significant relationship between religiosity and mental help-seeking behavior, with religious individuals being more likely to seek support from religious leaders compared to secular mental health professionals. Through this analysis, it is hoped that it can provide deeper insight into the role of religious psychology in the lives of adults and its implications for their psychological well-being and social dynamics. This research also suggests the need for the integration of religious leaders in mental health support systems to increase the effectiveness of interventions for individuals experiencing psychological challenges.
Marketing Communication Strategy of “Keripik Cinta Mas Hendro” to Increase Consumer Purchase Intention Syahputra, Dimas; Satria M, Deddy; Andyna, Cut
CONTENT: Journal of Communication Studies Vol. 3 No. 01 (2025): The Dynamics of Communication in the Digital Era: Identity, Strategy, and Resp
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v3i01.19067

Abstract

Penelitian ini membahas strategi komunikasi pemasaran “Keripik Cinta Mas Hendro” dalam meningkatkan minat beli konsumen. Dengan menggunakan metode deskriptif kualitatif, penelitian ini bertujuan untuk menganalisis penerapan konsep Integrated Marketing Communications (IMC) serta mengidentifikasi hambatan yang dihadapi dalam proses komunikasi pemasaran. Hasil penelitian menunjukkan bahwa Keripik Cinta Mas Hendro telah mengintegrasikan berbagai elemen IMC, antara lain: periklanan melalui media offline dan online; promosi penjualan dengan menyediakan kopi dan teh gratis serta kantin 24 jam; serta event marketing melalui pertunjukan seni, perlombaan, dan kunjungan langsung ke dapur produksi. Usaha ini juga menjalankan hubungan masyarakat dan publisitas, misalnya dengan membagikan keripik gratis kepada sopir angkutan umum dan menyelenggarakan pelatihan UMKM. Strategi pemasaran langsung dilakukan melalui pelayanan ramah dan layanan pengantaran via media sosial. Pemasaran interaktif diterapkan dengan mendengarkan masukan konsumen dan mengadakan kuis di media sosial, sementara word-of-mouth melibatkan sopir dan konsumen sebagai agen promosi. Personal selling dilakukan melalui testimoni, bonus pembelian, serta partisipasi aktif dalam bazar tingkat kecamatan hingga provinsi. Penelitian ini juga menemukan dua hambatan utama dalam pelaksanaan strategi komunikasi pemasaran, yaitu keterbatasan kemampuan tim promosi dalam mengelola media sosial, serta kesulitan dalam merumuskan ide dan konsep promosi yang efektif. Penelitian ini menegaskan pentingnya komunikasi yang terintegrasi dan strategis dalam membangun minat beli dan daya saing UMKM lokal.
PORTRAYING THE CONTENT IN THE TEXTBOOK ENTITLED “THINK GLOBALLY ACT LOCALLY” BASED ON CULTURAL VIEW Syahputra, Dimas; El Walidayni Kau, Magvirah; Mamu, Rahmawaty
Berajah Journal Vol. 5 No. 4 (2025): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i4.627

Abstract

This qualitative study examines cultural representation in the Indonesian EFL textbook "Think Globally Act Locally" for Grade 9 students. Employing a descriptive design and content analysis approach, the research applies the theoretical frameworks of Cortazzi & Jin (regarding cultural categories: Source, Target, and International Cultures) and Yuen (regarding cultural dimensions: Product, Practice, and Perspective). The findings reveal a conspicuous imbalance. Cultural representation is significantly dominated by Indonesian Source Culture, reflected in the use of local names, folklore, cuisine, and landmarks. While this aligns with the "Act Locally" directive, this dominance overshadows the inclusion of both Target and International Cultures, which are not only minimal but also presented superficially. Furthermore, the analysis of cultural dimensions indicates a heavy reliance on surface-level representations of Products, while understanding of Practices and, in particular, the underlying Perspectives or philosophical values of cultures is severely limited. The study concludes that the textbook's unbalanced approach risks constraining students' global outlook. Therefore, it recommends a more equitable and profound integration of diverse cultural categories and dimensions to effectively foster the intercultural awareness competence essential for navigating global dynamics.
Co-Authors Andyna, Cut Asna, Atikah Deddy Satria M el Walidayni Kau, Magvirah Rahmawaty Mamu