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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Publikasi Manajemen Informatika
Tiarni Duha
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Strategi Harga Dalam Meningkatkan Minat Konsumen Pada Konveksi Faoma Khoda Kota Gunungsitoli Seri Dani Telaumbanua; Yupiter Mendrofa; Tiarni Duha; Otanius Laia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11588

Abstract

Penelitian ini bertujuan untuk menganalisis strategi harga yang diterapkan Konveksi Faoma Khoda dalam meningkatkan minat konsumen. Latar belakang penelitian ini didasari oleh fenomena ketidakjelasan informasi harga yang dirasakan sebagian konsumen, yang disebabkan oleh penyesuaian harga berdasarkan kualitas bahan, tingkat kerumitan desain, dan biaya produksi, sehingga memengaruhi keputusan pembelian dan minat konsumen. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pemilik usaha, karyawan, dan konsumen Konveksi Faoma Khoda. Hasil penelitian menunjukkan bahwa strategi harga yang diterapkan berfokus pada keterjangkauan harga, kesesuaian harga dengan kualitas produk, daya saing harga, dan kesesuaian harga dengan manfaat yang dirasakan konsumen. Meskipun sebagian besar konsumen menilai harga masih terjangkau, ketiadaan daftar harga tetap menimbulkan kebingungan dan mengurangi kemudahan dalam memberikan rekomendasi kepada calon pembeli lain. Strategi harga yang fleksibel dinilai membantu dalam menghadapi persaingan pasar, namun memerlukan transparansi yang lebih baik agar dapat meningkatkan kepercayaan dan loyalitas konsumen. Kesimpulan dari penelitian ini adalah bahwa Konveksi Faoma Khoda perlu memperbaiki sistem informasi harga agar lebih transparan dan konsisten, sehingga strategi harga yang diterapkan dapat secara optimal meningkatkan minat dan kepuasan konsumen.
Pengaruh Financial Technology Terhadap Perkembangan UMKM Di Kelurahan Pasar Kecamatan Gunungsitoli Desnicera Laia; Perlindungan F. Hulu; Serniati Zebua; Tiarni Duha
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.12076

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Financial Technology terhadap perkembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Pasar, Kecamatan Gunungsitoli, Kota Gunungsitoli, Provinsi Sumatera Utara. Wilayah ini merupakan pusat aktivitas perdagangan yang dinamis dan menjadi rumah bagi lebih dari 262 unit UMKM aktif. Sebanyak 158 pelaku UMKM dipilih sebagai responden secara acak untuk memperoleh data yang representatif. Pengumpulan data dilakukan selama satu bulan, dengan menggunakan kuesioner dengan skala Likert 1–4. Analisis dilakukan dengan bantuan perangkat lunak SPSS 27, yang meliputi uji validitas, reliabilitas, dan statistik deskriptif. Hasil uji validitas menunjukkan bahwa seluruh item dalam variabel Financial Technology (X) dan Perkembangan UMKM (Y) dinyatakan valid dengan nilai r hitung > 0,155. Sementara itu, uji reliabilitas menghasilkan nilai Cronbach's Alpha sebesar 0,753 untuk variabel X dan 0,681 untuk variabel Y, yang berarti seluruh instrumen penelitian tergolong reliabel. Dan dapat disimpulkan bahwa dengan pemanfaatan Financial Technology dapat mempengaruhi perkembangan UMKM seperti peningkatan pendapatan, peningkatan jumlah pelanggan, peningkatan produk atau jasa serta peningkatan SDM. Pemanfaatan Financial Technology sangat penting dan strategis dalam mendorong perkembangan UMKM yang baik dan berkelanjutan.
Pengaruh Brand Awareness dan Promosi Terhadap Minat Beli Konsumen Pada Toko Butik Perhiasan Emas Sararaholi Gunungsitoli Mei Karuniawati Zai; Idarni Harefa; Yuterlin Zalukhu; Tiarni Duha
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3786

Abstract

This research aims to examine the influence of brand awareness and promotion on consumer purchase intention at Sararaholi Jaya Gold Jewelry Boutique, Gunungsitoli. The primary focus of the study is to understand how brand awareness and promotional activities carried out by the boutique impact consumer purchase intention. The research method used is quantitative, with data collected through questionnaires distributed to the boutique's consumers. The findings reveal that the promotion variable (X1) has a significant influence on consumer satisfaction by 89.2%, as indicated by an R Square value of 0.892. Meanwhile, the promotion variable (X2) also affects consumer purchase intention by 24.6%, as seen from an R Square value of 0.246. Overall, brand awareness (X1) and promotion (X2) together have a combined influence of 89.9% on customer satisfaction, as shown by an R Square value of 0.899, with the remaining 10.1% influenced by other variables not covered in this study. These findings highlight the importance of promotion strategies and brand awareness in increasing consumer purchase intention at Sararaholi Jaya Gold Jewelry Boutique.
PENGARUH PROMOSI TERHADAP MINAT BELI KONSUMEN DI PT ZPAY KOMUNIKA Kasih Karunia Wati Zega; Otanius Laia; Idarni Harefa; Tiarni Duha
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6637

Abstract

Promotion is an activity designed to influence consumers so they become familiar with the products offered by the company, thus becoming interested and purchasing them. Purchase intention is a consumer behavior that underlies a purchasing decision. This study aims to determine whether there is an influence of promotion on consumer purchase intention at PT ZPAY Komunika and to determine the extent of the influence of promotion on consumer purchase intention at PT ZPAY Komunika. The research method used was quantitative research with 30 respondents. The results of the data analysis showed that the calculated t-value for the variable 6.099 was >2.054, thus concluding that Ha was accepted and that promotion had an effect on the variable consumer purchase intention. Based on the Adjusted R Square value of 0.672, this indicates that the promotion variable can influence consumer purchase intention by 55.5%. The remainder is influenced by other variables not discussed in this study.
Strategi Penanganan Keluhan Pelanggan dalam Meningkatkan Loyalitas Konsumen di CV. Tricomsel Gunungsitoli Yenni Tri Yanti Gulo; Nov Elhan Gea; Yupiter Mendrofa; Tiarni Duha
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.8112

Abstract

A complaint-handling strategy is a set of actions designed to resolve issues that arise. In this study, the main problem is the suboptimal handling of customer complaints. The objectives of this study are to identify customer complaint-handling strategies, the efforts that support these strategies, and the challenges encountered in implementing them. This study employed a qualitative research design. The data collection techniques used were observation, documentation, and interviews. Data analysis techniques consisted of data reduction, data presentation, and drawing conclusions. Data validity was assessed in terms of credibility, transferability, generalizability, and confirmability. The coding stages were open coding, code grouping, and theme construction. Based on the research findings, it was concluded that strategies for handling customer complaints through empathy, speed, fairness, and ease of complaint submission can build trust and increase customer loyalty. Efforts undertaken include providing clear information regarding warranty claim procedures, maintaining active communication throughout the repair process, and evaluating service to improve service quality. The challenges faced relate to operational and communication factors. Handling customer complaints to enhance loyalty is not solely determined by problem resolution but also by the quality of interactions throughout the handling process.
Analisis Pengendalian Produksi dalam Meningkatkan Produktivitas pada CV Wery Bakery di Kota Gunungsitoli Devi Purnama Tanjung; Martha Surya Dinata Mendrofa; Tiarni Duha; Maria Magdalena Bate`e
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.8114

Abstract

Production control analysis refers to the conditions under which a business seeks to increase production effectively and efficiently. In this study, the main issue is disruptions in the condition of production equipment, particularly the oven machinery. The objectives of this study are to examine the implementation of production control; to identify the factors hindering the implementation of production control; and to identify and explain the efforts made to overcome these obstacles. This is a qualitative study, and the techniques used include observation, documentation, and interviews. Data analysis techniques include data reduction, data presentation, and drawing conclusions. Data validity encompasses credibility, transferability, dependability, and confirmability. The coding stage consists of open coding, code grouping, and theme construction. Based on the research findings, it was concluded that the implementation of production control at CV. Wery Bakery has been carried out through three main aspects: production schedules, production sequences, and production times. Factors hindering the implementation of production control in achieving productivity targets include oven breakdowns as the primary production facility limitations in the number of workers, and an increase in customer orders at certain times. CV. Wery Bakery’s efforts to overcome these production control obstacles and improve productivity include readjusting production schedules to align with operational conditions, maintaining production facilities, delegating tasks among employees, prioritizing customer orders, fostering collaboration among employees to complete production processes, and managing work time more effectively.
Co-Authors Agnes Glory Lomboe Aluizatulo Halawa Berkat Harapan Jaya Zega Dedi Christian Humendru Desnicera Laia Desnicera Laia Devi Purnama Tanjung Fakta Solala Zebua Heribertus Arlindu Halawa Herman Kurniawan Ndruru Herniwati Giawa Idarni Harefa Kasih Karunia Wati Zega Laia, Desnicera Maria Magdalena Bate'e Maria Magdalena Bate`e Martha Surya Dinata Mendrofa Mei Karuniawati Zai Nofamataroeli Lahagu Nov Elhan Gea Otanius Laia Perlindungan F. Hulu Seri Dani Telaumbanua Serniati Zebua Telaumbanua, Seri Dani Verdian Christian Telaumbanua Yenni Tri Yanti Gulo Yupiter Mendrofa Yuterlin Zalukhu Zega, Berkat Harapan Jaya