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All Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Journal of Hospitality Accommodation Management
Irfal
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Pemberdayaan Pelaku Usaha Konveksi Dengan Teknik Pemasaran Media Sosial Di Jurangmangu, Tangerang Selatan Irfal; Ervina Taviprawati; Rahmat Ingkadijaya
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4480

Abstract

The aim of this outreach is to teach convection business actors how to effectively use social media for marketing, including creating interesting content and using advertising, in order to expand audience reach and increase sales. This activity was held at the Tourism Institute Campus with 10 convection business actors from Jurangmangu, South Tangerang, and included three stages: theoretical and practical discussion sessions at participant locations, direct training on campus about social media, and mentoring and consultation for the application of knowledge and provision of materials training. The results of the activity showed that participants felt that social media marketing education was very effective and relevant, provided clear understanding, and was useful in improving their skills in marketing products conventionally via social media. All participants felt confident and recommended this counseling to other convection business actors.
Governance of Homestay in Cibuntu Tourism Village, Kuningan Regency, West Java, Indonesia Savitri Hendradewi; Anis Darsiah; Irfal; Filma Festivalia; Anita Swantari
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.2198

Abstract

This study aims to analyze homestay governance in Cibuntu Tourism Village, Kuningan Regency, West Java, by highlighting interactions between stakeholders, community adaptation strategies, and opportunities for developing sustainable governance models. Homestays were chosen as the focus of the study because they are a crucial node in community-based tourism (CBT) practices and a key pillar of sustainable village tourism. The research method employed a qualitative approach with a case study design. Informants were selected through purposive sampling involving homestay owners, Pokdarwis (Tourism Group) administrators, village officials, and private sector partners. Data were obtained through in-depth interviews, participant observation, and documentation studies, and were then analyzed thematically. The results showed that families still manage most homestays without uniform service standards, although the family atmosphere is a key attraction. Pokdarwis plays a crucial role, but community participation remains limited. In conclusion, homestay governance needs to be strengthened through the principles of good governance, expanded participation, and the integration of sustainable tourism as recommendations for the development of other tourism villages in Indonesia.
Co-Authors Anita Swantari, Anita Darsiah, Anis Ervina Taviprawati Filma Festivalia, Filma Rahmat Ingkadijaya Savitri Hendradewi