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All Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Journal of Hospitality Accommodation Management
Irfal
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Pemberdayaan Pelaku Usaha Konveksi Dengan Teknik Pemasaran Media Sosial Di Jurangmangu, Tangerang Selatan Irfal; Ervina Taviprawati; Rahmat Ingkadijaya
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4480

Abstract

The aim of this outreach is to teach convection business actors how to effectively use social media for marketing, including creating interesting content and using advertising, in order to expand audience reach and increase sales. This activity was held at the Tourism Institute Campus with 10 convection business actors from Jurangmangu, South Tangerang, and included three stages: theoretical and practical discussion sessions at participant locations, direct training on campus about social media, and mentoring and consultation for the application of knowledge and provision of materials training. The results of the activity showed that participants felt that social media marketing education was very effective and relevant, provided clear understanding, and was useful in improving their skills in marketing products conventionally via social media. All participants felt confident and recommended this counseling to other convection business actors.
Governance of Homestay in Cibuntu Tourism Village, Kuningan Regency, West Java, Indonesia Savitri Hendradewi; Anis Darsiah; Irfal; Filma Festivalia; Anita Swantari
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.2198

Abstract

This study aims to analyze homestay governance in Cibuntu Tourism Village, Kuningan Regency, West Java, by highlighting interactions between stakeholders, community adaptation strategies, and opportunities for developing sustainable governance models. Homestays were chosen as the focus of the study because they are a crucial node in community-based tourism (CBT) practices and a key pillar of sustainable village tourism. The research method employed a qualitative approach with a case study design. Informants were selected through purposive sampling involving homestay owners, Pokdarwis (Tourism Group) administrators, village officials, and private sector partners. Data were obtained through in-depth interviews, participant observation, and documentation studies, and were then analyzed thematically. The results showed that families still manage most homestays without uniform service standards, although the family atmosphere is a key attraction. Pokdarwis plays a crucial role, but community participation remains limited. In conclusion, homestay governance needs to be strengthened through the principles of good governance, expanded participation, and the integration of sustainable tourism as recommendations for the development of other tourism villages in Indonesia.
Transforming Culinary MSME Sales through E-Commerce to Strengthen Tourism Villages: A Case Study of Cibeber Village, Purwakarta Heny Ratnaningtyas; Alda Chairani; Pricilia Johani Sakti; Irfal; Eduard Rudolf Pangkerego
Journal of Hospitality Accommodation Management (JHAM) Vol. 5 No. 1 (2026): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v5i1.2188

Abstract

This study aims to analyze the use of e-commerce by culinary MSMEs in Cibeber Village, Purwakarta, to support the development of culinary-based tourism villages. The research focused on identifying barriers, opportunities, and strategic assistance needed to enable MSMEs to transform digitally. The research method used a qualitative approach with a case study design. Data were collected through semi-structured interviews, field observations, and documentation with key informants, culinary MSME owners who had been operating for at least two years. The results showed that most MSMEs still rely on traditional sales through local markets, consignment sales at stalls, and word-of-mouth promotion. Low digital literacy, limited internet infrastructure, and a culture of face-to-face transactions are the main factors inhibiting e-commerce adoption. Nevertheless, MSMEs expressed interest in utilizing the market if training, technical assistance, and better internet access were available. The study's conclusions confirm that digital transformation for culinary MSMEs in Cibeber Village is not merely a necessity but also a strategic opportunity to increase competitiveness and support the village's branding. Research recommendations include implementing ongoing digital literacy training, improving internet infrastructure, providing comprehensive transaction security education, and integrating mentoring based on collaboration among the government, academics, and the private sector
Co-Authors Alda Chairani Anita Swantari, Anita Darsiah, Anis Ervina Taviprawati Filma Festivalia, Filma Heny Ratnaningtyas Johani Sakti, Pricilia Rahmat Ingkadijaya Rudolf Pangkerego, Eduard Savitri Hendradewi