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All Journal Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat IECON: International Economics and Business Conference
Latifah Dian Iriani
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Humanities Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Technology-Based Factors of University Students' Intentions to Use Ai-Enabled Mobile Banking: The Moderating Role of Personal Innovativeness Nurul Hidayah; Latifah Dian Iriani
IECON: International Economics and Business Conference Vol. 2 No. 1 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/y4zmp505

Abstract

This study examines the technology based factors affecting university students' intents to embrace AI-enabled mobile banking in Sorong City, Southwest Papua, Indonesia. Employing a quantitative methodology, data were gathered from 159 students via surveys and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The findings reveal that positive attitudes towards AI and perceived trust significantly effect the intention to use AI-enabled mobile banking. However, contrary to existing literature, relative advantage and security did not demonstrate significant relationships with intention to use Ai enabled- mobile banking. Personal innovativeness as moderating factor does not moderate the relationship between latent variables and the intention to use AI-enabled mobile banking. These findings suggest that students’ perceptions of AI technologies differ from those in other contexts, underscoring the importance of tailored strategies by financial institutions. Despite AI's growing importance in mobile banking, limited research addresses its adoption determinants and the moderating role of personal innovativeness in underdeveloped regions like Sorong City. The study also adds to the body of knowledge on technology adoption in developing regions, which can inform mobile banking and AI integration research and practice.
DISEMINASI HASIL PENELITIAN DAN SOSIALISASI METODE PEMBAYARAN QRIS BAGI PELAKU UMKM KABUPATEN SORONG Hidayah, Nurul; Latifah Dian Iriani; Muhammad Amin
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 1: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v4i1.9501

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital pelaku UMKM di Kabupaten Sorong melalui diseminasi hasil penelitian dan sosialisasi metode pembayaran digital QRIS. Dengan melibatkan 303 peserta dari tiga distrik (Salawati, Mayamuk, dan Mariat), program ini menggunakan pendekatan partisipatif yang mencakup presentasi interaktif, diskusi kelompok, dan pelatihan langsung. Hasil menunjukkan adanya peningkatan pemahaman peserta terhadap manfaat QRIS, di mana mayoritas peserta memahami konsep QRIS, dan berencana mengadopsinya dalam bisnis mereka. Dampak kegiatan ini sejalan dengan penelitian terdahulu yang menyoroti pentingnya digitalisasi dalam meningkatkan efisiensi operasional UMKM dan memperluas akses pasar, terutama di daerah tertinggal. Pemberdayaan perempuan sebagai pelaku utama UMKM dalam program ini juga memberikan kontribusi signifikan terhadap pembangunan ekonomi lokal. Kesimpulannya, integrasi literasi digital dan pemberdayaan berbasis komunitas menjadi langkah strategis dalam mendukung transformasi digital UMKM untuk keberlanjutan ekonomi.
Pelatihan Produksi dan Strategi Pemasaran Kripik Ubi Jalar Di Kelurahan Pal Putih Kota Sorong -, Susetyowati Sofia; Evi Mufrihah Zain; Digor Mufti; Latifah Dian Iriani; Ahmad Jamil; Muhammad Amin; Agilistya Rahayu
Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v1i2.268

Abstract

Sweet potato is one of the raw materials that is easy to get in West Papua, especially in the Pal Putih village which is located close to the market. The purpose of this training is that mothers or mothers in the Pal Putih village can have skills in processing Sweet Potatoes into Sweet Potato Chips that have good quality. This training not only increases knowledge of mothers in product manufacturing but is also able to implement marketing strategies by paying attention to product quality, packaging, packaging appearance aesthetics, branding and labeling; Housewives who take part in the training are encouraged or motivated to make sweet potato chips business so that they can increase their income. The implementation of activities is carried out with the following steps: Observation; Completion of service licensing and socialization; Training; Material reinforcement; and Discussion. The implementation of Community Service Activities is described as follows: Production training, marketing strategy, entrepreneurship motivation; Training on the initial preparation before producing, the production process, the packaging process, the labeling process.
Co-Authors -, Susetyowati Sofia Agilistya Rahayu Ahmad Jamil Digor Mufti Evi Mufrihah Zain Muhammad Amin Nurul Hidayah