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All Journal Jurnal Pengabdian Masyarakat IECON: International Economics and Business Conference
Maulin Adinda
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Humanities Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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The Relationship between Financial Technology, Lifestyle, and Financial Behavior: A Case Study of Generation Z in Sorong, Southwest Papua Maulin Adinda; Andhiny Syafridha Jumsar; Nurul Hidayah
IECON: International Economics and Business Conference Vol. 2 No. 1 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/nbw0qr34

Abstract

The rise of cashless transactions has brought transformative changes to financial behaviors, particularly among Generation Z. Financial Technology (Fintech) plays a pivotal role in this shift, significantly enhancing the speed, convenience, and reliability of purchasing, selling, and payment processes. These advancements have had a profound impact on how individuals, especially younger generations, manage their financial activities. Despite this, previous studies exploring the relationship between Fintech adoption, lifestyle factors, and the financial behaviors of Generation Z have shown mixed and sometimes contradictory results. This study focuses on assessing the influence of Fintech and lifestyle factors on the financial behaviors of Generation Z in Sorong City. Using a purposive sampling method, 397 respondents were selected to represent the target population. Quantitative data analysis was performed through multiple linear regression analysis, utilizing SPSS software to examine the relationships between variables. The findings reveal that Fintech exerts a statistically significant influence on the financial behaviors of Generation Z, underscoring its critical role in shaping their financial decision-making processes. In contrast, lifestyle factors were found to have no significant impact on financial behaviors. These results highlight the dominance of technology in influencing financial practices, suggesting that efforts to enhance financial behaviors should prioritize Fintech adoption and literacy over lifestyle adjustments.
Penerapan Marketing Mix dan Pelabelan Proll Tape Dalam Peningkatan Santripreneur Pondok Modern Al-Ghuroba Sorong Maulin Adinda; Nadia Rafni Ramadina; Intan Cindika Ananta; Cahyanti Cahyanti; Vicky Shanaz Nurul Fajrin; Susetyowati Sofia; Agilistya Rahayu; Dwi Iin Kahinah
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i2.1746

Abstract

Marketing strategy has a very important role for business success. As an effort to help creative products go public. Having limited insight into marketing, the team provides assistance to market the results of creativity in the community of female students and religious teachers who serve at Pondok Modern Al-Ghuroba. Training activities for participants were carried out on Saturday, October 14 2023. Pondok Modern Al-Ghuroba Sorong, whose address is Jl. Flamboyant Klasuluk Village, Mariat District, Sorong Regency. The service activity method is carried out using the following steps: 1). preparation stage, 2). program socialization stage, 3). program implementation stage, 4). program assistance stage, 5). monitoring stage, 6). implementation evaluation. Training activities can be described as follows: 1). training on how to manage the production of tape into sponge cake proll tape, 3). training on the production preparation process, production process to packaging and labeling, 3). training on marketing processes, marketing models, marketing ethics , tips, tricks for success in marketing, 4). discussion about the advantages and obstacles in the business world. Training activities have been carried out to provide creativity and skills to female students and ustazah regarding processing tape into processed food, namely cake proll tape. Reinforcement of material and discussion with participants regarding training, marketing management and entrepreneurial motivation as well as assistance in carrying out production, packaging, label design and labeling processes.
Co-Authors Agilistya Rahayu Andhiny Syafridha Jumsar Cahyanti Cahyanti Dwi Iin Kahinah Intan Cindika Ananta Nadia Rafni Ramadina Nurul Hidayah Susetyowati Sofia Vicky Shanaz Nurul Fajrin