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Dwi Iin Kahinah
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Humanities Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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Penerapan Marketing Mix dan Pelabelan Proll Tape Dalam Peningkatan Santripreneur Pondok Modern Al-Ghuroba Sorong Maulin Adinda; Nadia Rafni Ramadina; Intan Cindika Ananta; Cahyanti Cahyanti; Vicky Shanaz Nurul Fajrin; Susetyowati Sofia; Agilistya Rahayu; Dwi Iin Kahinah
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i2.1746

Abstract

Marketing strategy has a very important role for business success. As an effort to help creative products go public. Having limited insight into marketing, the team provides assistance to market the results of creativity in the community of female students and religious teachers who serve at Pondok Modern Al-Ghuroba. Training activities for participants were carried out on Saturday, October 14 2023. Pondok Modern Al-Ghuroba Sorong, whose address is Jl. Flamboyant Klasuluk Village, Mariat District, Sorong Regency. The service activity method is carried out using the following steps: 1). preparation stage, 2). program socialization stage, 3). program implementation stage, 4). program assistance stage, 5). monitoring stage, 6). implementation evaluation. Training activities can be described as follows: 1). training on how to manage the production of tape into sponge cake proll tape, 3). training on the production preparation process, production process to packaging and labeling, 3). training on marketing processes, marketing models, marketing ethics , tips, tricks for success in marketing, 4). discussion about the advantages and obstacles in the business world. Training activities have been carried out to provide creativity and skills to female students and ustazah regarding processing tape into processed food, namely cake proll tape. Reinforcement of material and discussion with participants regarding training, marketing management and entrepreneurial motivation as well as assistance in carrying out production, packaging, label design and labeling processes.
Transformasi Sosial Ekonomi Remaja Kampung Maibo Melalui Pelatihan Kerajinan Tangan dan Wirausaha Kreatif Berbasis Eco-Friendly Rokhimah Rokhimah; Dwi Iin Kahinah; Ilham Nur Afandi; Institusi Agama Negeri Islam Sorong
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5328

Abstract

Rapid globalization and modernization have led to a decline in youth interest in local wisdom, including traditional skills such as handicrafts. Maibo Village in Sorong Regency, Southwest Papua, is a relocation area with a majority Kokoda population, which faces challenges in empowering youth economically. The objective of this community service activity is to empower youth in Maibo Village through eco-friendly handicraft and creative entrepreneurship training, such as utilizing scrap fabric and other recycled materials to create economically valuable and environmentally friendly products. The method used is Participatory Action Research (PAR), with an approach of technical training, business mentoring, and the formation of youth entrepreneurial groups. Data was obtained through field observations, participatory surveys, and interviews with community leaders. The focus of this activity is on the youth community in Maibo Village, who lack productive skills and access to training. The results of the activity show an increase in youth knowledge, creativity, and skills in processing environmentally friendly materials into marketable products. In addition, this activity raises awareness of the importance of sustainable entrepreneurship and local economic potential. This program is expected to become a model for youth empowerment that encourages economic independence and can be replicated in other areas with similar characteristics.
Co-Authors Agilistya Rahayu Cahyanti Cahyanti Ilham Nur Afandi Institusi Agama Negeri Islam Sorong Intan Cindika Ananta Maulin Adinda Nadia Rafni Ramadina Rokhimah Rokhimah Susetyowati Sofia Vicky Shanaz Nurul Fajrin