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Penerapan Marketing Mix dan Pelabelan Proll Tape Dalam Peningkatan Santripreneur Pondok Modern Al-Ghuroba Sorong Maulin Adinda; Nadia Rafni Ramadina; Intan Cindika Ananta; Cahyanti Cahyanti; Vicky Shanaz Nurul Fajrin; Susetyowati Sofia; Agilistya Rahayu; Dwi Iin Kahinah
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i2.1746

Abstract

Marketing strategy has a very important role for business success. As an effort to help creative products go public. Having limited insight into marketing, the team provides assistance to market the results of creativity in the community of female students and religious teachers who serve at Pondok Modern Al-Ghuroba. Training activities for participants were carried out on Saturday, October 14 2023. Pondok Modern Al-Ghuroba Sorong, whose address is Jl. Flamboyant Klasuluk Village, Mariat District, Sorong Regency. The service activity method is carried out using the following steps: 1). preparation stage, 2). program socialization stage, 3). program implementation stage, 4). program assistance stage, 5). monitoring stage, 6). implementation evaluation. Training activities can be described as follows: 1). training on how to manage the production of tape into sponge cake proll tape, 3). training on the production preparation process, production process to packaging and labeling, 3). training on marketing processes, marketing models, marketing ethics , tips, tricks for success in marketing, 4). discussion about the advantages and obstacles in the business world. Training activities have been carried out to provide creativity and skills to female students and ustazah regarding processing tape into processed food, namely cake proll tape. Reinforcement of material and discussion with participants regarding training, marketing management and entrepreneurial motivation as well as assistance in carrying out production, packaging, label design and labeling processes.
Analisis Efektivitas Kamus sebagai Produk Kemas Ulang Informasi di Perpustakaan Universitas Perintis Indonesia Mutia Salsabila; Cahyanti Cahyanti; Siti Mutia Yusroh
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.487

Abstract

This study aims to analyze the effectiveness of dictionaries as repackaged information products at the Library of Universitas Perintis Indonesia. The research employed a qualitative approach using observation and interviews with librarians. The findings reveal that although both physical and digital dictionaries are available and in good condition, their utilization remains low. Dictionaries are only used when required for practical courses and are rarely accessed otherwise. Factors contributing to the low usage include limited promotion, insufficient information literacy, and the lack of integration between the dictionary collection and the academic curriculum. This situation results in the suboptimal contribution of dictionaries to students’ learning processes and information literacy. The study recommends strategies to increase dictionary utilization through active promotion, curriculum integration, information literacy training, and continuous evaluation. These findings are expected to serve as a reference for the development of academic library services, particularly in optimizing repackaged information products to support the learning needs of health science students.