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All Journal Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi JWP (Jurnal Wacana Politik) Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Ramlan, Aini Faezah
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Humanities Social Sciences

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SOCIAL MEDIA’S EFFECT ON YOUTH PARTICIPATION IN MALAYSIA’S GENERAL ELECTION 15th. Noorman, Nur Sarah Iman; Jaafar, Ezureen Natasya Kahar; Amiruddin, Nur Adleena Natasha; Khairul Azman, Muhammad Khairul Haiqal Bin; Ramlan, Aini Faezah; Herdiansah, Ari Ganjar; Djuyandi, Yusa
Aliansi Vol 3, No 3 (2024): Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/aliansi.v3i3.58603

Abstract

Social media sites are now vital resources for political activism and engagement. Social media sites like Facebook, Instagram, Twitter, and TikTok are essential for encouraging political engagement and awareness among users because they enable the real-time sharing of news, viewpoints, and conversations. These observations highlight the changing nature of media consumption and political participation, highlighting the increasing significance of digital platforms and user-generated material in addition to conventional news sources. This study, titled explores the significant role of social media in shaping the political engagement of Malaysian youth during the 15th General Election (GE15. Utilizing the Uses and Gratification Theory (UGT) and the Technology Acceptance Model (TAM) as theoretical frameworks, this research delves into the motivations behind social media use and the factors influencing its acceptance among young voters. By integrating these frameworks, the study seeks to understand why Malaysian youth used social media during GE15 to engage in politics. This research synthesizing data from several sources, such as the papers, reports, and public opinion on social media. This research contributes to the understanding of digital political behavior by demonstrating how social media functions as a vital tool for youth political engagement in Malaysia’s General Election (GE) 15th. It underscores the importance of considering both psychological gratifications and technological acceptance when analyzing the impact of social media on political involvement.
THE POWER OF SOCIAL MEDIA IN POLITICAL CAMPAIGN: AN ANALYSIS OF MALAYSIA’S GE 15 Iman Anuar, Muhammad Nur; Hazwan Alias, Muhammad Naim; Aziera Rahim, Nur Aqilah; Indra Elpi, Nur Afiqah Izzati; Ramlan, Aini Faezah; Djuyandi, Yusa; Azmi, Mohammad Fazrulzaman
JWP (Jurnal Wacana Politik) Vol 10, No 1 (2025): JWP (Jurnal Wacana Politik) January
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v10i1.56619

Abstract

This research explores the transformative impact of social media on political campaigns, particularly in the context of Malaysia’s 15th General Election (GE15). Social media platforms as a political campaigning tool highlight its influence on young voters and their perceptions of political figures. In addition, social media has revolutionized the dynamics of political engagement, it has also introduced challenges such as the spread of misinformation, hate speech, and unequal access among political parties. This research applied a qualitative method by comparing various literatures. Leveraging The Technology Acceptance Model (TAM), this study aims to analyze how social media influences election outcomes and shape public opinion. The findings reveal that social media played a significant role in GE15, with candidates strategically utilizing platforms like Facebook and TikTok to engage voters, especially the youth demographic. Ultimately, social media not only serves as a battleground for public discourse but also shapes the political landscape by reaching out to digital natives and first-time voters who rely on social media for news and information. This research contributes to the understanding of digital campaign dynamics by demonstrating how the perceived ease of use and usefulness of social media influence political campaigning. It underscores the critical role of technological acceptance in the adoption of new media strategies by political actors. By applying TAM, this study provides valuable insights into the power of social media in modern political campaigns, offering practical recommendations for political strategists and parties aiming to enhance their digital engagement and campaign effectiveness in future elections.
Paparan Media Dan Dampaknya Terhadap Persepsi Publik Saifullizam, Syamin Sofea; Nizam, Nurshafiqah Yusrina Sharul; Ismail, Nurliyana; Zainuddin, Nurul Syazzahirah; Iswandi, Nurin Khairina Zalman; Ramlan, Aini Faezah; Paskarina, Caroline
Sosioglobal Vol 9, No 2 (2025): Sosioglobal: Jurnal Pemikiran dan Penelitian Sosiologi
Publisher : Department of Sociology, Faculty of Social and Political Science, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jsg.v9i2.62871

Abstract

ABSTRAKPenelitian ini mengeksplorasi konsumsi media sebagai fenomena yang sangat penting dengan menyelidiki teori pembingkaian politik dan teori penetapan agenda. Studi ini didasarkan pada data sekunder dari artikel yang ditinjau sejawat. Tujuannya adalah untuk menganalisis bagaimana visibilitas, konstruksi cerita, dan dominasi algoritmik media memengaruhi wacana politik dan keterlibatan publik. Ditemukan bahwa paparan digital secara signifikan memengaruhi bagaimana publik memprioritaskan isu sebelum memberikan penjelasan atau definisi apa pun. Penelitian ini menyoroti bahwa visibilitas dalam masyarakat kontemporer tidak lagi terbatas pada jurnalisme, karena pengguna dan algoritme secara signifikan mendikte apa yang terlihat dan penting, menyesuaikan keunggulan informasi yang disajikan secara digital. Studi ini berpendapat bahwa stimulasi algoritmik mengubah media menjadi kekuatan yang kuat yang beroperasi berdasarkan identitas, di mana ruang lingkup dan sumber daya politik membentuk legitimasi sistematis dan pemahaman publik tentang ruang lingkup kebijakan yang disampaikan melalui media massa. Berfokus pada dampak algoritma dan politik yang semakin meningkat pada media sosial, penelitian ini menekankan perlunya tanggung jawab dan integritas yang lebih besar dari media dan pengembangan teoritis untuk mengatasi logika kontrol yang tidak diatur.Kata Kunci: Paparan Media, Persepsi Publik, Teori Pembingkaian, Teori Agenda-Setting ABSTRACT This research explores media consumption as a phenomenon of significant importance by investigating the political framing theory and agenda-setting theory. The study is based on secondary data from peer-reviewed articles. It aims to analyze how media outlets' visibility, story construction, and algorithmic dominance impact political and public engagement discourse. It was found that digital exposure significantly influences how the public prioritizes issues before rendering any explanation or definition. The research highlights that visibility in contemporary society is no longer confined to journalism, as users and algorithms significantly dictate what is visible and critical, customizing the superiority of digitally presented information. The study argues that algorithmic stimulation transforms media into a powerful force operating on identity, where political scope and resources shape systematic legitimacy and public understanding of policy scope delivered through mass media. Focusing on the growing impact of algorithms and politics on social media, the research emphasizes the need for greater responsibility and integrity from the media and theoretical development to address the unregulated logic of control.Keywords: Media Exposure, Public Perception, Framing Theory, Agenda-Setting Theory  
Meninjau Kembali Ruang Publik: Tinjauan Literatur Tentang Media Sosial Dan Pembentukan Agenda Politik Melalui Lensa Habermas Ramlan, Aini Faezah; Mustofa, Mustabsyirotul Ummah; Suhaini, Zaidatul Insyirah; Azizi, Nur Qistina Sarah; Mohd Norizam, Wan Anas Hadirah; Solihah, Ratnia
Sosioglobal Vol 9, No 2 (2025): Sosioglobal: Jurnal Pemikiran dan Penelitian Sosiologi
Publisher : Department of Sociology, Faculty of Social and Political Science, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jsg.v9i2.62982

Abstract

ABSTRAKDi era digital saat ini, platform media sosial telah menjadi sangat penting dalam membentuk persepsi publik dan agenda politik. Berita palsu, diperparah dengan adanya manipulasi media sosial, memiliki potensi untuk mempengaruhi opini publik dan bahkan mempengaruhi hasil pemilu. Penelitian ini memiliki tujuan menganalisi bagaimana dampak berita palsu terhadap persepsi publik yang berdampak pada polarisasi dan posisi media sosial sebagai ruang publik dalam menentukan agenda politik. Penelitian ini menggunakan teori komunikasi kultivasi dan uses and gratification untuk menyelidiki kekuatan media sosial dalam membentuk agenda politik. Selain itu, penggunaan teori ruang publik Habermas digunakan untuk mengelaborasi dampak ruang publik di media sosial. Penelitian dilakukan dengan metode studi literature dengan analisis tematik berkaitan dengan kata kunci sosial media, ruang publik, komunikasi politik, dan agenda politik. Hasil penelitian menunjukkan bagaimana individu secara aktif mengonsumsi berita palsu untuk mememnuhi kebutuhan psikologis dan penggunaan media sosial secara strategis oleh paraaktor politik untuk menyebarkan propaganda dan memajukan politik. Paparan informasi yang salah secara terus menerus di media sosial menumbuhkan persepsi yang terdistorsi tentang realitas politik di antara para pengguna, sementara mempertanyakan konstruksi ruang publik deliberative di media sosial manakala agenda politik di media sudah ditetapkan oleh para aktor politik. Penelitian ini memberikan sumbangsih pada pemahaman yang lebih mendalam tentang dinamika kompleks terkait media sosial, dalam membentuk wacana dan opini publik di era digital disaat bersamaa, ruang publik yang dikonstruksi oleh aktor politik berpengaruh.Kata Kunci: Agenda Politik, Polarisasi Politik, Ruang Publik, Sosial Media    ABSTRACTIn the contemporary digital era, social media platforms have assumed a pivotal role in shaping public perception and influencing political agendas. The dissemination of disinformation, exacerbated by the manipulation of social media platforms, possesses the capacity to influence public sentiment and potentially impact the outcomes of electoral processes. The present study aims to analyse the impact of fake news on public perceptions that lead to polarisation and the position of social media as a public space in determining the political agenda. The present study employs cultivation communication theory and uses and gratification to investigate the influence of social media in shaping the political agenda. Furthermore, Habermas' concept of the public sphere is employed to elucidate the influence of this sphere on social media. The research was conducted using a literature study method with thematic analysis related to the keywords social media, public sphere, political communication, and political agenda. The results indicate that individuals actively consume fake news to fulfil psychological needs. Furthermore, the strategic use of social media by political actors to spread propaganda and further their political agenda is evident. The pervasive dissemination of misinformation through social media engenders a distorted perception of political reality among users, thereby challenging the establishment of a deliberative public sphere within this digital domain. This is further compounded by the pre-established political agenda within media platforms, which is largely dictated by political actors. This research contributes to a more profound comprehension of the intricate dynamics associated with social media, in shaping public discourse and opinion in the digital age. Concurrently, the public sphere is constructed by influential political actors.Keywords: Political Agenda, Political Polarization, Public Space, Sosial Media     
Co-Authors Amiruddin, Nur Adleena Natasha Ari Ganjar Herdiansah Aziera Rahim, Nur Aqilah Azizi, Nur Qistina Sarah Caroline Paskarina Hazwan Alias, Muhammad Naim Iman Anuar, Muhammad Nur Indra Elpi, Nur Afiqah Izzati Ismail, Nurliyana Iswandi, Nurin Khairina Zalman Jaafar, Ezureen Natasya Kahar Khairul Azman, Muhammad Khairul Haiqal Bin Mohammad Fazrulzaman Azmi Mohd Norizam, Wan Anas Hadirah Mustabsyirotul Ummah Mustofa Nizam, Nurshafiqah Yusrina Sharul Noorman, Nur Sarah Iman Ratnia Solihah Saifullizam, Syamin Sofea Suhaini, Zaidatul Insyirah Yusa Djuyandi Zainuddin, Nurul Syazzahirah