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All Journal Jurnal Pengabdian Masyarakat Waradin Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Proceeding of The International Conference on Management, Entrepreneurship, and Business
Yema Charista Zelda
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Decision Sciences, Operations Research & Management Social Sciences Other

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Pemberdayaan Ibu-ibu PKK melalui Inovasi Produk Kosmetik Alami Berbasis TOGA di Perumahan Green Semesta Semarang Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Ambar Dwi Erawati; Yema Charista Zelda; Ani Puspitasari
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 1 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i1.411

Abstract

This community service program aimed to empower women from the Family Welfare Program (PKK) in Green Semesta Housing, Semarang through the innovation of natural cosmetic products based on medicinal plants (TOGA). The "housewife creative" approach was used to optimize the participants' creative potential. Activities included training on natural cosmetic production, entrepreneurship workshops, and intensive mentoring. As a result, two innovative products were created: "Lulur Herbal Semesta" and "Green Glow Body Scrub". Participants' knowledge and skills increased by 75%. A business group called "Semesta Herbal Beauty" was formed, showing the program's sustainability potential. The use of simple technology and innovation based on local wisdom proved effective in increasing productivity and product quality. This program demonstrates the potential for community economic empowerment through optimizing local resources.
Kebangkitan E-commerce Bertenaga AI: Mengubah Lanskap Bisnis di Tahun 2024 Yema Charista Zelda; Bayu Ade Prabowo; Yuniarto Rahmad Satato
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.20

Abstract

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.
The Role of Management Commitment and Leadership in Implementing Green HRM in Hotels Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Ray Octafian; Aletta Dewi Maria; Yema Charista Zelda; Sajia Ferdousi; Dita Aulia Rachma Nurul Farida; Hesky Ilham Ikhlasandi
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.126

Abstract

This study aims to investigate how top management commitment and leadership style influence the effectiveness of implementing green HRM practices in the hospitality industry. The study employs a qualitative approach by conducting case studies in selected hotels across Asian countries. Data is collected through in-depth interviews with hotel leaders and HR staff. Thematic analysis is performed to identify important patterns and insights related to the role of commitment and leadership in implementing green HRM initiatives. The results of this study are expected to provide a better understanding of the key factors that determine the successful adoption of green HRM practices in the Asian hospitality industry.
Co-Authors Ambar Dwi Erawati Ani Puspitasari Bayu Ade Prabowo Dita Aulia Rachma Nurul Farida Hesky Ilham Ikhlasandi Maria Th, Aletta Dewi Nugraheni, Krisnawati Setyaningrum Ray Octafian Sajia Ferdousi Satato, Yuniarto Rahmad