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All Journal MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Holistic Journal Of Management Research Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Terbuka Dan Jarak Jauh International Journal of Applied Sciences in Tourism and Events Bisma: Jurnal Bisnis dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Ihsan: Jurnal Pengabdian Masyarakat Prosiding Konferensi Nasional PKM-CSR Journal of Social Commerce Jurnal Sipakatau JRTI (Jurnal Riset Tindakan Indonesia)
Minrohayati .
Universitas Terbuka
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Market Penetration Traffic Referencing Seasonal Patterns based on Marketing Value Andriyansah, Andriyansah; Puji, Sri Lestari; Maesaroh, Imas; Ayuni, Devi; Minrohayati, Minrohayati; Firmansyah, Firmansyah; Yolanda, Ledy
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7064

Abstract

This study analyses market penetration traffic as a strategic instrument integrating value-based marketing with market performance. Using a descriptive qualitative approach, this study identifies three zones of market penetration traffic: green, yellow, and red. The findings show that the effectiveness of market penetration depends on the company's ability to integrate value-based marketing with market sensing capability. The green zone requires maintenance and expansion strategies, the yellow zone needs strategy optimisation, and the red zone necessitates fundamental transformation. The findings indicate the importance of continuously monitoring traffic indicators for marketing strategy adjustment. Managerial implications emphasise the development of effective feedback mechanisms to optimise market penetration and customer value creation.
Comparison of the SAW (Simple Additive Weighting), AHP (Analytic Hierarchy Process) and Wieghted Product (WP) Methods in Catering Vendor Selection Sufandi, Unggul Utan; Putri, Mayang Anglingsari; Satria Junianto, Mochamad Bagoes; Minrohayati, Minrohayati
MATICS: Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Vol 17, No 1 (2025): MATICS
Publisher : Department of Informatics Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mat.v17i1.31854

Abstract

This study aims to develop a Decision Support System (DSS) for selecting the most suitable catering vendor for the UT Business Center by employing three decision-making methods: Simple Additive Weighting (SAW), Analytic Hierarchy Process (AHP), and Weighted Product (WP), alongside expert evaluation. Selecting an appropriate catering vendor is crucial to supporting university operations and events; therefore, the decision-making process must be based on objective and efficient criteria. Given the differences in the working principles of these three methods, it is essential to conduct a comparative analysis between AHP, SAW, and WP to determine the most suitable approach for catering vendor selection at the UT Business Center. The results of the study indicate varying levels of accuracy depending on the weighting scenario: Scenario 1 (Uniform Criterion Weights): Accuracy levels were AHP (83.33%), SAW (100%), and WP (100%). Scenario 2 (Expert-Determined Criterion Weights): Accuracy levels were AHP (58.83%), SAW (66.67%), and WP (66.67%).
Organizational Justice and Work Motivation: The Perspective of Civil Servant Groups in Banten and Central Java Provinces Minrohayati, Minrohayati; Tantri, Sakina Nusarifa; Damayanti, Prisila; Siolemba Patiro, Shine Pintor
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11134

Abstract

The purpose of this study was to uncover the effect of organizational justice (procedural justice, distributive justice, and interactional justice) on the work motivation of BAPENDA employees in Banten and Central Java Provinces. The data were collected using a survey with a purposive sampling technique. The sample size of the study was 587 persons, which involved 200 civil servants at Central Java Province BAPENDA and 387 civil servants at Banten Province BAPENDA. The data were analyzed using multigroup Structural Equation Modeling (SEM). The results of the study showed that organizational justice (distributive, procedural, and interactional justices) can explain and predict the work motivation in the cultural group background of Banten and Central Java. The involvement of the two different cultural groups in this study indicated that the analysis supports the high model fit. In other words, the psychometric properties of the model measurements was not disturbed by the group presence, aka disturbed by the deceptive response.
Sustainable Tourism Destination Management Strategy: Improving Service Quality and Visitor Satisfaction Ramdhan Kurniawan; Faridah Iriani; Minrohayati Minrohayati
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2448

Abstract

Taman Kota 1 BSD is one of the green open spaces that has great potential to be developed as a sustainable tourism destination. This article discusses sustainable management efforts at Taman Kota 1 BSD which include improving the quality of facilities, empowering local communities, and applying digital technology for promotion and management. Through service activities that actively involve the community, there is a significant increase in key indicators such as visitor satisfaction, community participation, and environmental awareness. Survey results show that facility and service improvements, community training, and the use of digital technology have successfully improved the quality of this tourist destination. In addition, waste management and environmental education programs also contribute to environmental sustainability. With a holistic strategic approach, Taman Kota 1 BSD is expected to continue to be a model of a sustainable tourist destination that provides economic, social, and environmental benefits to the surrounding community.
Transforming into entrepreneurial university: cases from higher education institutions in Indonesia Kurnia Endah Riana; Rini Dwiyani Hadiwidjaja; Yanuar Trisnowati; Minrohayati Minrohayati
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 10 No. 1 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30036079000

Abstract

This study explores the transformation of Indonesian state universities with legal entity status into entrepreneurial universities, using the OECD Guiding Framework for Entrepreneurial Universities as an analytical lens. Through an exploratory qualitative approach, it investigates institutional strategies, structures, and internal dynamics that shape innovation ecosystems. The study focuses on four universities—Institut Teknologi Bandung (ITB), IPB University, the University of Indonesia (UI), and Airlangga University—as case examples. The key finding highlights that while all four institutions have initiated entrepreneurial transformation, the degree of maturity varies significantly. IPB University exhibits the most comprehensive integration of entrepreneurial principles, particularly in research-based entrepreneurship. UI and ITB show substantial progress in innovation commercialization and industry collaboration, while Airlangga University is still in the early stages of ecosystem development. These differences illustrate how institutional context influences the pace and direction of transformation. A unique contribution of this research lies in its contextualized application of the OECD framework to Indonesian universities, offering practical insights into how global models can be adapted to national higher education settings. Strategic leadership, internal governance, and triple helix collaboration emerge as pivotal drivers of entrepreneurial transformation. Despite its insights, the study is limited by its focus on only four universities, which may not represent the full diversity of legal-entity universities in Indonesia. Future research should include broader samples and explore longitudinal changes to better understand the sustainability and scalability of entrepreneurial transitions in higher education.
Herbal Choice: Uncovering the Natural Medicine Consumption Patterns of Indonesians Patiro, Shine Pintor Siolemba; Damayanti, Prisila; Hendrian, Hendrian; Minrohayati, Minrohayati
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.218

Abstract

This study examines consumer perceptions of products containing natural ingredients using the theory of planned behavior as a theoretical basis. As an antecedent of Attitudes, subjective norms, and perceived behavioral control were examined. This study used price fairness and ease of use as the indicators. The online survey was conducted using the Google Forms platform, involving residents in five major Indonesian cities: Jakarta, Surabaya, Semarang, Medan, and Makassar. Overall, 305 respondents participated. Valid observations were collected for further analysis. The analysis technique for this research used a structural equation model. based on maximum likelihood to test the research hypothesis and found that price fairness and ease of use have a positive effect on attitudes, subjective norms, and perceived behavioral control. In addition, intention to use is positively influenced by attitudes, subjective norms, and perceived behavioral control. behavioral control. This study contributes to the literature by demonstrating the explanatory power of behavioral control theory. planned in the context of natural medicinal products from the perspective of Indonesian society.
Co-Authors Amalia Sapriati Andriyansah . Andy Mulyana Anfas, Anfas Basir, Moh Abdul Damayanti, Prisila Devi Ayuni Devi Ayuni Etty Susanti Faridah Iriani Firmansyah Firmansyah Hadiwidjaja, Rini Dwiyani Hendrian Hendrian, Hendrian Hidayah, Zainur Imas Maesaroh Junianto, Mochamad Bagoes Satria Kurnia Endah Riana Ledy Yolanda Mayang Anglingsari Putri, Mayang Anglingsari Meirani Harsasi Monica, Resti Prisila Damayanti Puji, Sri Lestari Putu Ayu Anggya Agustina Ramadhan, Muhammad Akram Ramdhan Kurniawan Riana, Kurnia Endah Rini Dwiyani Hadiwidjaja Rulyanti Susi Wardhani Sakina Nusarifa Tantri Shine Pintor S Patiro Shine Pintor Siolemba Patiro Sri Lestari Puji Pujiastuti Sri Lestari Pujiastuti Trisnowati, Yanuar Unggul Utan Sufandi Yanuar Trisnowati