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All Journal MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Holistic Journal Of Management Research Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Terbuka Dan Jarak Jauh International Journal of Applied Sciences in Tourism and Events Bisma: Jurnal Bisnis dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Ihsan: Jurnal Pengabdian Masyarakat Prosiding Konferensi Nasional PKM-CSR
Minrohayati .
Universitas Terbuka
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences Other

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Market Penetration Traffic Referencing Seasonal Patterns based on Marketing Value Andriyansah, Andriyansah; Puji, Sri Lestari; Maesaroh, Imas; Ayuni, Devi; Minrohayati, Minrohayati; Firmansyah, Firmansyah; Yolanda, Ledy
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7064

Abstract

This study analyses market penetration traffic as a strategic instrument integrating value-based marketing with market performance. Using a descriptive qualitative approach, this study identifies three zones of market penetration traffic: green, yellow, and red. The findings show that the effectiveness of market penetration depends on the company's ability to integrate value-based marketing with market sensing capability. The green zone requires maintenance and expansion strategies, the yellow zone needs strategy optimisation, and the red zone necessitates fundamental transformation. The findings indicate the importance of continuously monitoring traffic indicators for marketing strategy adjustment. Managerial implications emphasise the development of effective feedback mechanisms to optimise market penetration and customer value creation.
Comparison of the SAW (Simple Additive Weighting), AHP (Analytic Hierarchy Process) and Wieghted Product (WP) Methods in Catering Vendor Selection Sufandi, Unggul Utan; Putri, Mayang Anglingsari; Satria Junianto, Mochamad Bagoes; Minrohayati, Minrohayati
MATICS: Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Vol 17, No 1 (2025): MATICS
Publisher : Department of Informatics Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mat.v17i1.31854

Abstract

This study aims to develop a Decision Support System (DSS) for selecting the most suitable catering vendor for the UT Business Center by employing three decision-making methods: Simple Additive Weighting (SAW), Analytic Hierarchy Process (AHP), and Weighted Product (WP), alongside expert evaluation. Selecting an appropriate catering vendor is crucial to supporting university operations and events; therefore, the decision-making process must be based on objective and efficient criteria. Given the differences in the working principles of these three methods, it is essential to conduct a comparative analysis between AHP, SAW, and WP to determine the most suitable approach for catering vendor selection at the UT Business Center. The results of the study indicate varying levels of accuracy depending on the weighting scenario: Scenario 1 (Uniform Criterion Weights): Accuracy levels were AHP (83.33%), SAW (100%), and WP (100%). Scenario 2 (Expert-Determined Criterion Weights): Accuracy levels were AHP (58.83%), SAW (66.67%), and WP (66.67%).
Organizational Justice and Work Motivation: The Perspective of Civil Servant Groups in Banten and Central Java Provinces Minrohayati, Minrohayati; Tantri, Sakina Nusarifa; Damayanti, Prisila; Siolemba Patiro, Shine Pintor
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11134

Abstract

The purpose of this study was to uncover the effect of organizational justice (procedural justice, distributive justice, and interactional justice) on the work motivation of BAPENDA employees in Banten and Central Java Provinces. The data were collected using a survey with a purposive sampling technique. The sample size of the study was 587 persons, which involved 200 civil servants at Central Java Province BAPENDA and 387 civil servants at Banten Province BAPENDA. The data were analyzed using multigroup Structural Equation Modeling (SEM). The results of the study showed that organizational justice (distributive, procedural, and interactional justices) can explain and predict the work motivation in the cultural group background of Banten and Central Java. The involvement of the two different cultural groups in this study indicated that the analysis supports the high model fit. In other words, the psychometric properties of the model measurements was not disturbed by the group presence, aka disturbed by the deceptive response.
Co-Authors Amalia Sapriati Andriyansah . Andy Mulyana Anfas, Anfas Basir, Moh Abdul Damayanti, Prisila Devi Ayuni Devi Ayuni Etty Susanti Firmansyah Firmansyah Hidayah, Zainur Imas Maesaroh Junianto, Mochamad Bagoes Satria Ledy Yolanda Mayang Anglingsari Putri, Mayang Anglingsari Meirani Harsasi Monica, Resti Prisila Damayanti Puji, Sri Lestari Putu Ayu Anggya Agustina Ramadhan, Muhammad Akram Rulyanti Susi Wardhani Sakina Nusarifa Tantri Shine Pintor S Patiro Shine Pintor Siolemba Patiro Sri Lestari Puji Pujiastuti Sri Lestari Pujiastuti Unggul Utan Sufandi