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All Journal Jurnal Komunikasi Massa PASAI : Jurnal Pengabdian kepada Masyarakat
Tanti Hermawati
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Arts Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Pemasaran Dinas Kebudayaan dan Pariwisata Kota Surakarta dalam Meningkatkan Minat Kunjungan Wayang Orang Sriwedari Tahun 2024 Ray Dhiana; Tanti Hermawati
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.91586

Abstract

This research is influenced by the importance of marketing communication strategies in increasing interest in visiting Wayang Orang Sriwedari in Surakarta City, especially in the 2018-2024 period. The purpose of this research is to find out how the Surakarta City Culture and Tourism Office designs and implements effective marketing communication strategies to attract public interest in Wayang Orang Sriwedari performances. The theories used in this research include the stages of marketing communication strategy and marketing communication mix. This research also refers to the stages of planning, situation analysis, determining targets, setting communication objectives, determining messages, media selection, and evaluation expressed by Fred R. David. In addition, this research also analyses the five marketing communication mixes by Kotler which includes advertising, sales promotion, public relations, personal selling, and direct marketing. The research method used is a qualitative approach and case study method. Data were collected through in-depth interview techniques and documentation, which allowed researchers to explore in-depth information about the strategies implemented by the Surakarta City Culture and Tourism Office. The results showed that the Surakarta City Culture and Tourism Office has implemented seven stages of marketing communication strategies and has succeeded in increasing interest in visiting Wayang Orang Sriwedari, with an increase in public awareness and participation in performances. The conclusion of this research is that the implementation of an appropriate and planned marketing communication strategy that has been implemented by the Surakarta City Culture and Tourism Office in 2024 can have a positive impact on increasing interest in visits in the culture and tourism sector. This research is expected to provide input for the development of marketing communication strategies in the future.
Artificial Intelligence dalam Etika Penulisan Karya Ilmiah di Kalangan Mahasiswa Universitas Muhammadiyah Ponorogo Utari, Prahastiwi; Anggreni, Likha Sari; Alkhajar, Eka Nada Shofa; Tanti Hermawati; Yudiningrum, Firdastin Ruthnia; Surwati, Chatarina Heny Dwi; Pramana
PASAI : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2024): June
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/pasai.v3i1.155

Abstract

Artificial Intelligence (AI) studies how to make computers do the same or even better than humans. In the academic world, the convenience created by AI can only be separated from negative impacts if its use is balanced with an understanding of its users. Potential ethical violations in writing scientific papers lurk if AI is not understood with clear boundaries. Plagiarism, data validity, and personal data security are potential ethical violations among students when using AI in writing work. Responding to the existing concerns, the Research Group Media, Audiences and Socio-Cultural Systems of the Faculty of Social and Political Sciences, Sebelas Maret University held a workshop entitled Building Scientific Awareness: Artificial Intelligence in the Ethics of Writing Work among Communication Science Students at Muhammadiyah Ponorogo University. Targeting students who will enter the stage of writing their final project in the form of a thesis, Muhammadiyah Ponorogo University was chosen because it is a developing private campus that needs to be encouraged to achieve superior quality. In the workshop, students showed enthusiasm in following every material presented by the speakers. A survey conducted at the end of the session showed that students' understanding and experience could provide clear boundaries regarding the ethics of scientific writing in the era of AI technolog.
Co-Authors Anggreni, Likha Sari Chatarina Heny Dwi Surwati Eka Nada Shofa Alkhajar, Eka Nada Shofa Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Pramana Ray Dhiana Utari, Prahastiwi