Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Intelek Insan Cendikia
Agus Purbo Widodo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran Novie Noordiana Rachma Yulia; Agus Purbo Widodo; Wahyu Rochana; Arlisa Indriawati; Agung Pribadhi; Ady Setiawan; Heri Sudarsono; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2027

Abstract

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.
Analisis Manajemen Strategis pada PDAM Surya Sembada Kota Surabaya Endri Haryati; Agus Purbo Widodo; Gogi Kurniawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5488

Abstract

Management is a series of processes that include planning, organizing, implementing, supervising, evaluating and controlling activities in order to empower all organizational/company resources, both human resource capital, financial capital, materials (land, natural resources or raw materials), and technology optimally to achieve organizational/company goals. A grand strategy is a general plan consisting of major steps taken by a company to achieve long-term goals. There are three types of grand strategies, namely growth, diversification, stability, and retrenchment. In their efforts to survive, develop, and make a profit, entrepreneurs carry out a marketing mix. Marketers can use a service marketing mix, which is an evolution of the goods marketing mix, to determine the service features they will offer to customers. Marketing includes actions that are useful for creating, developing, and distributing goods made according to the demands of prospective buyers based on the ability to make goods. PDAM Surya Sembada Surabaya, based in Surabaya, East Java, is one of the most reliable and leading regional drinking water companies in Indonesia to date. This company has been established since 1976 and is owned by the Surabaya City Government. The strategy creation at PDAM Surya Sembada Surabaya, in the form of a discount on the cost of installing new house line connections applies to all groups of household customers, including business customers, real estate customers, general social customers, and special social customers. Pipe renewal is a product. PDAM wants to replace or repair pipes that are currently operating. This must be done because the current pipes have been operating since 1980. PDAM Surya Sembada wants to keep up with the times by launching a Network Product—Customer Information Service (CIS). With CIS, the people of Surabaya can carry out administrative activities related to water affairs such as recording meters, filing complaints, and adding new lists without having to come to the PDAM office. PDAM Surya Sembada wants to keep up with the times by launching a Network Product—Customer Information Service (CIS). With CIS, the people of Surabaya can carry out administrative activities related to water affairs such as recording meters, filing complaints, and adding new lists without having to come to the PDAM office.
Pengaruh Person Organization Fit Dan Komitmen Organisasi Terhadap Organizational Citizenship Behavior di PT Kereta Api Indonesia (PERSERO) Endri Haryati; Agus Purbo Widodo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.7347

Abstract

Person-organization fit is defined as the alignment between the values of the organization and the values of the individual. Person-organization fit refers to the compatibility of an employee with their organization. Person-organization fit has been defined in various ways, including value congruence, goal congruence, and the match between employee needs. Organizational commitment is defined as an employee's attachment to a particular organization, its goals, and their desire to maintain membership within the organization. Citizenship Behavior (OCB) is a term used for employees who provide added value to their assigned tasks as well as additional benefits to the company. PT Kereta Api Indonesia (Persero), hereinafter abbreviated as KAI or "the Company," is a State-Owned Enterprise that provides, manages, and oversees rail transportation services in Indonesia. Based on the results of analysis and discussion, this study uses Path Diagrams and Hypothesis Testing with the Partial Least Squares (PLS) method using the SmartPLS 3.0 program. The Path Diagram is used to visualize the influence pathways between variables in the research. The validity test results show that the indicators for each variable have a loading factor greater than 0.7, confirming the validity of these indicators in measuring Person-organization Fit (P-O fit), organizational commitment, and organizational citizenship behavior. Additionally, convergent validity was evaluated using the Average Variance Extracted (AVE), where all research variables had AVE values above 0.5. The reliability of the indicators was also confirmed to be high, with Cronbach's Alpha and Composite Reliability values for each variable exceeding 0.6 and 0.7, respectively. Structural Model Evaluation shows that the variable organizational citizenship behavior is explained by 14.9% through the variables Person-organization Fit (P-O fit) and organizational commitment. The hypothesis test results indicate that Person-organization Fit (P-O fit) and organizational commitment significantly influence organizational citizenship behavior among employees of PT. Kereta Api Indonesia (PERSERO), with a p-value of 0.011 < 0.05. Based on these conclusions, it is recommended to include additional independent variables in future research to broaden the understanding of the Organizational Citizenship Behavior variable, which in this study was only explained by 26.6%. Thus, this study provides significant contributions to understanding the relationship between Person-organization Fit (P-O fit), organizational commitment, and organizational citizenship behavior among employees of PT. Kereta Api Indonesia (PERSERO), while offering suggestions for further development in future research.
UMKM MARKETING STRATEGY IN THE ERA OF DIGITALIZATION Endri Haryati; Teguh Setiawan Wibowo; Agus Purbo Widodo
Jurnal Intelek Insan Cendikia Vol. 1 No. 5 (2024): JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM are independent productive business units, carried out by individuals or business entities in all economic sectors. In principle, there is a distinction between Micro Enterprises (UM), Small Enterprises (UK), Medium Enterprises (UM), and Large Enterprises (UB). Media that is displayed online on the internet is called digital media or online media. Online media is broadly defined as any type of material, including text, images, video, and sound, that can only be accessed online The definition of marketing is in the social sphere and the second is in the managerial sphere. Based on the social definition, marketing is defined as a social process in which individuals and groups obtain what they need and what they want through the creation, offering and exchange of the value of the products and services they own freely with other people. Marketing digitalization is an effort to buy and sell goods or services owned by business owners. With the digitalization of marketing, it is hoped that the market for the goods or services they provide will become more widely known and have many interested people. Marketing digitalization is an effort to buy and sell goods or services owned by business owners. With the digitalization of marketing, it is hoped that the market for the goods or services they provide will become more widely known and have many interested people. Marketing strategy is an effort to market a product, be it goods or services, using certain plans and tactics so that the number of sales becomes higher. Digital marketing can simply be defined as an effort to achieve marketing goals through the application of technology and digital media. Digitalization is described as the use of digital technology to innovate business models and provide new value creation opportunities in the industrial ecosystem. Rapid business development in Indonesia has increased competition between business actors. Several things need to be considered so that the marketing process in UMKM runs well and efficiently, namely that you must pay attention to factors including Marketing Strategy, Integration of Knowledge Sources on Digital Platforms, Consumer Purchase Interest and Income in Digital Marketing, Use of Digital Platforms in UMKM Business, Development of External Understanding and Collaboration.
Co-Authors Ady Setiawan Agung Pribadhi Arlisa Indriawati Endri Haryati Heri Sudarsono Kurniawan, Gogi Novie Noordiana Rachma Yulia Puput Artalia Teguh Setiawan Wibowo Wahyu Rochana