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All Journal Equator Journal of Management and Entrepreneurship Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Innovation in Management, Accounting and Business
Ahmad Shalahuddin
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)

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Employer Attractiveness, Work Expectations, Corporate Reputation dan Person-Organization Fit terhadap Intention to Apply Laras Kusuma Astuti; Yulyanti Fahruna; Mazayatul Mufrihah; Ahmad Shalahuddin; Ikram Yakin
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1672

Abstract

BUMN Banking faces competition in obtaining potential job candidates from Generation Z with work preferences different from those of previous generations. The study sought to assess the effects of employer attractiveness and work expectations on the intention to apply for jobs at BUMN Banking from graduates in West Kalimantan, utilizing corporate reputation and person-organization fit as mediating variables. With data collected via questionnaires from 256 respondents, the study's results indicate that employer attractiveness, work expectations, corporate reputation, and person-organization fit positively and significantly impact the desire of Generation Z at BUMN Banking. Additionally, corporate reputation and person-organization fit can mediate the link between employer attractiveness and intention to apply at BUMN Banking. However, a person-organization fit cannot mediate the impact of work expectations regarding the intention to apply at BUMN Banking.
Co-Authors Aprilyandini, Kanti Fahruna, Yulyanti Ikram Yakin Laras Kusuma Astuti Mazayatul Mufrihah B11212091 SULISTIOWATI Titik Rosnani