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All Journal Abdimasku : Jurnal Pengabdian Masyarakat International Journal of Law Social Sciences and Management
Mustagfiroh, Alif
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan Petani Kentang Kecamatan Kopeng dengan Digital Platform Capability dan Supply Chain Green Management Oprasional Proses Nurcahyo, Satria Avianda; Sudiyono, Sudiyono; Ali, Ahmad; Widagdo, Teguh Harso; Rachmawati, Meida; Mustagfiroh, Alif
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 1 (2025): JANUARI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i1.2877

Abstract

Pemberdayaan petani kentang di Kecamatan Kopeng menjadi salah satu prioritas dalam meningkatkan kesejahteraan masyarakat agraris. Penelitian ini bertujuan untuk mengembangkan kemampuan digital platform (Digital Platform Capability) dan manajemen rantai pasok hijau (Supply Chain Green Management) pada proses operasional pertanian kentang. Kegiatan ini dilakukan melalui metode partisipatif dengan pendekatan pelatihan, pendampingan, dan evaluasi kinerja petani di Kecamatan Kopeng. Digital Platform Capability diterapkan untuk membantu petani mengakses informasi pasar, teknologi budidaya terkini, dan platform penjualan secara langsung kepada konsumen. Sementara itu, Supply Chain Green Management diperkenalkan untuk memastikan praktik pertanian yang ramah lingkungan, efisiensi logistik, dan pengurangan limbah pada setiap tahap operasional.Hasil dari program ini menunjukkan peningkatan pemahaman dan keterampilan petani dalam memanfaatkan teknologi digital untuk kegiatan agribisnis, seperti pemasaran produk melalui media sosial dan e-commerce. Selain itu, penerapan manajemen rantai pasok hijau berhasil mengurangi penggunaan bahan kimia berlebihan dan meningkatkan efisiensi distribusi hasil panen. Program ini juga berdampak pada peningkatan pendapatan petani sebesar 20% dibandingkan sebelum implementasi.Kesimpulannya, pemberdayaan melalui integrasi teknologi digital dan pengelolaan rantai pasok hijau mampu meningkatkan produktivitas dan keberlanjutan usaha tani kentang di Kecamatan Kopeng. Rekomendasi untuk pengembangan program ini adalah memperluas jangkauan pelatihan dan menciptakan ekosistem kolaborasi antara petani, pemerintah, dan pelaku bisnis agribisnis untuk mendukung transformasi digital dan keberlanjutan pertanian.Kata kunci: Pemberdayaan petani, Digital Platform Capability, Supply Chain Green Management
Technological Advancements and Their Strategic Impact on Management Practices Ayu Listiyani, Renita; Mustagfiroh, Alif; Maulana, Hilmi; Damar Ichwandani, Restu
International Journal of Law Social Sciences and Management Vol. 1 No. 3 (2024): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/ijlssm.v1i3.30

Abstract

Technological advancements have fundamentally transformed management practices within organizations. The study aims to analyze the strategic impact of technological progress on management practices through a literature review method. Based on a comprehensive literature analysis, the study identifies that information and communication technology (ICT), data analytics, artificial intelligence (AI), automation, and cloud computing play crucial roles in enhancing operational efficiency, data-driven decision-making, and innovation. ICT, through ERP and CRM systems, facilitates business function integration, improves coordination, and enhances information accuracy. Data analytics and AI enable managers to make more informed and timely decisions. Automation and robotics increase production accuracy and allow a focus on strategic tasks. Digital technology alters customer interactions, expands marketing reach, and improves customer experience. Cloud computing supports work mobility and more efficient collaboration. However, technological advancements also bring challenges such as cybersecurity and data privacy, requiring effective change management strategies. The study concludes that the success of technology implementation depends on managers' ability to align technology with business strategy and develop comprehensive plans. Recommendations for managers include enhancing technological knowledge, fostering an innovation culture, investing in cybersecurity, adopting flexible approaches, and focusing on customer experience. With the right approach, technology can be a key driver of competitive advantage in a dynamic market. This research provides valuable insights for managers in developing strategies to leverage technological advancements to achieve organizational goals and improve overall performance.
Co-Authors Ahmad Ali Ayu Listiyani, Renita Damar Ichwandani, Restu Maulana, Hilmi Meida Rachmawati Satria Avianda Nurcahyo Sudiyono Sudiyono Widagdo, Teguh Harso