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All Journal Triwikrama: Jurnal Ilmu Sosial BERDAYA: Jurnal Pengabdian Kepada Masyarakat
dina, Dina Liana
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR)PTPN VII LAMPUNG DALAM MENGEMBANGKAN UMKM DIKOTA BANDAR LAMPUNG dina, Dina Liana; Ida Farida
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 4 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i4.11172

Abstract

Penelitian ini menilai efektivitas program CSR PTPN VII Lampung dalam mendukung UMKM di Bandar Lampung. Dengan metode kualitatif deskriptif, penelitian ini meninjau lima indikator efektivitas program. Hasil penelitian menunjukkan ketepatan sasaran, ketepatan waktu, dan perubahan nyata telah tercapai. UMKM mengalami peningkatan kualitas produk serta pemasaran melalui program ini. Namun, kurangnya sosialisasi menjadi kendala bagi pelaku UMKM dalam memahami program. Pelatihan pemasaran digital masih terbatas, menghambat optimalisasi pasar online. Beberapa UMKM belum sepenuhnya memanfaatkan peluang digital yang ada. Kurangnya strategi promosi menyebabkan keterbatasan akses pasar yang lebih luas. Penelitian merekomendasikan peningkatan sosialisasi bagi peserta program CSR. Pelatihan pemasaran digital harus ditingkatkan agar UMKM lebih kompetitif. Optimalisasi teknologi dapat memperluas jangkauan dan potensi pemasaran UMKM. Pendampingan berkelanjutan diperlukan untuk memastikan program berjalan efektif. Kolaborasi dengan stakeholder dapat memperkuat dampak program CSR.
Pelatihan Menulis Pantun Untuk Meningkatkan Karya Tulis Mahasiswa Mardiah; Dina, Dina Liana; Masriani; Napratilora, Martina; Hasnawati; Yusnita
BERDAYA : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (Oktober) (2026): BERDAYA:Jurnal Pengabdian Kepada Masyarakat
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/berdaya.2026.27471

Abstract

The ability to write pantun is an important language skill for fostering creativity and literary appreciation among students. However, initial observations indicate that most students at the Auliaurrasyidin Tembilahan Islamic Boarding School still experience difficulty creating pantun that adheres to the rules of rhyme, meaning, and structure. This problem is caused by students' lack of knowledge of pantun writing techniques and the limited number of learning activities based on literary practice. This community service activity aims to improve students' pantun writing skills through structured and applicable training. The implementation method uses a participatory training approach with the following stages: (1) identifying participant needs, (2) providing theoretical material on the nature and structure of pantun, (3) practicing pantun writing individually and in groups, (4) assisting with revisions, and (5) evaluating training results. The instruments used were observation sheets, questionnaires, and assessments of pantun writing. The results of the activity showed a significant improvement in students' pantun writing skills, both in terms of rhyme accuracy and meaning, as well as creative content. The training participants also demonstrated high enthusiasm and were able to produce pantun works worthy of publication in the campus bulletin. Thus, this training was effective in improving pantun writing skills and contributing to the development of students' literary literacy.
Co-Authors Hasnawati Ida Farida Mardiah Masriani . Napratilora, Martina Yusnita