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Sekar Wangi, Maya
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PENGGUNAAN MEDIA SOSIAL TIKTOK SEBAGAI PENGEMBANGAN EKSISTENSI DIRI: (STUDI KASUS PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK ANGKATAN 2019 UNIVERSITAS SLAMET RIYADI SURAKARTA) Khasanah, Isnaini Lailatul; Sekar Wangi, Maya; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Existence has an important role in expressing oneself, especially through social media such as TikTok. TikTok's popularity is growing and is of interest to young people, especially students. The informants in this study were selected using purposive sampling, as many as 3 students from the Faculty of Social and Political Sciences from Slamet Riyadi University, Surakarta with the TikTok user account names @fajri.i, @wulanmudmud.hehe and @lauraanste who used TikTok social media to display creativity through creating videos or content to gain popularity. Method used is a qualitative method which aims to explain an in-depth phenomenon by collecting data related to the research. Data collection techniques in this research are by observation, interviews and documentation. In this research, Erving Goffman's Dramaturgical Theory is used, a theory that describes life as a drama performance with two aspects of self-image, namely, front stage and back stage. The results of this research are the use of TikTok to develop self-existence in the front stage aspect of the three student accounts @fajri.i, namely comedian, @wulanmudmudhehe, namely influencer and @lauraanste, namely beauty creator. Meanwhile, in the back stage aspect, things are not visible on the front stage and prepare various strategies to prepare for the front stage. KEYWORDS: Existence, TikTok and Dramaturgical
KOMUNIKASI INTERPERSONAL DRIVER SHOPEEFOOD DENGAN KONSUMEN Hidayat, Taufik; Sekar Wangi, Maya; Itasari, Andri Astuti
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The food delivery service industry is currently experiencing increasingly fierce competition. This has triggered an increase in the use of digital platforms due to the availability of various alternative choices for consumers, thus requiring companies to be able to provide superior service attributes compared to their competitors. ShopeeFood as a new service provides various benefits, but its weakness is misunderstandings caused by online communication or not being connected directly when ordering food. Therefore, ShopeeFood drivers as representatives seem to have to take users' attention again, namely through interpersonal communication interactions aimed at fulfilling user satisfaction and loyalty. Consumer satisfaction is one of the important factors that must be considered in order to satisfy consumers. This research aims to determine the interpersonal communication carried out by shopeefood drivers with consumers to get good feedback. This research uses descriptive qualitative methods, researchers also use Miles and Huberman data analysis techniques, namely data reduction, data presentation, and drawing conclusions. Researchers also used purposive sampling techniques to determine informants who were experts and whose statements could be trusted to be used as data sources. The informants in this research were Solobaru shopeefood drivers and shopeefood consumers. The results of this research were obtained using interpersonal communication theory with a humanistic approach from Joseph Devito which consists of five aspects, namely, openness, empathy, supportive attitude, positive attitude, and equality. The interpersonal communication between shopeefood drivers and consumers is very good when shopeefood orders are in progress. So that shopeefood drivers and consumers provide mutual support and respect to minimize debate, good communication is very necessary to get good feedback from shopeefood consumers and add stars to shopeefood driver profiles. Keywords: Interpersonal communication, Shopeefood drivers, Shopeefood consumers
STRATEGI KOMUNIKASI PEMASARAN TSHIRTTOKOH DALAM MEMBANGUN KESADARAN MEREK Kurniawati, Sherliana; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Tshirttokoh is a clothing line brand from Solo that utilizes social and political issues to create designs for its products. The aim of this research was to find out how the marketing communication strategy for Tshirttokoh in building brand awareness. This research uses a qualitative descriptive research method with data collection techniques of observation, documentation and interviews. In collecting data, researchers conducted interviews with company owners, employees as designers, interviews with Tshirttokoh consumers, and conducted surveys via questionnaires with the aim of measuring the level of brand awareness. Based on the results of the research analysis, the owner of Tshirtokoh carries out a marketing communication strategy in building brand awareness, namely through sales promotion activities, direct marketing, events and experiences, word of mouth marketing. The conclusion of this research is that it is analyzed using the IMC (Integrated Marketing Communication) concept. In the marketing communication strategy of Tshirttokoh, a marketing tool was found that was able to build brand awareness at the brand recognition level, namely word of mouth marketing. In the future, it is hoped that Tshirttokoh can reach the peak level of top of mind brand awareness.   Keywords: Marketing Communication Strategy, Brand Awareness, Tshirttokoh
Penggunaan Instagram @Soloinfo dalam Menyebarkan Informasi di Surakarta Tahun 2023 Alfajri, Arizka; Sekar Wangi, Maya
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research aims to analyze the use of @soloinfo Instagram account as a medium for disseminating information and references to the community in Surakarta in 2023. This research is a qualitative descriptive research. The object of this research is the @soloinfo Instagram account. Determination of informants in this study using purposive sampling technique, so that the informants of this study consisted of four people, namely Galih Handoko as founder and three informants of Instagram account followers @soloinfo. Instagram account @soloinfo that utilizes Instagram with various Instagram features. The data collection methods used are interview, and documentation. Data analysis was carried out descriptively interactive through the process of data condensation, data presentation, and conclusion drawing. Data validity was tested using triangulation techniques. The results showed that the Instagram account @soloinfo is effective in disseminating information that is easy to understand and visually appealing. The content presented, especially about culinary and events, is well received by followers, as evidenced by interactions in the form of likes, comments, and information sharing. Account managers consistently present accurate and reliable information and schedule posts with regular frequency. The attractiveness of the message is enhanced through the process of content selection, taking and editing photos, and writing informative captions. Thus, the use of Instagram by @soloinfo account is in accordance with its vision in providing information and entertainment to the people of Surakarta. Keywords: Instagram, media, information dissemination, social media
STRATEGI KOMUNIKASI ORGANISASI KETUA KARANG TARUNA TUNAS MEKAR DALAM EVENT TUNAS MEKAR CUP IV Munawwar Aldy, Fakhrudi; Sekar Wangi, Maya; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Every activity in an organization whether or not communication activities are effective is largely determined by communication strategy, strategy is essentially planning (planning) and management (management) to achieve a goal.The purpose of this research is to see the organizational communication strategy of the Head of Tunas Mekar Youth Organization in the Tunas Mekar Cup IV event.This research uses the theory of organizational communication strategy. Types and methods of research using primary data from interviews and secondary data from documents, books, and journals. The data collection technique used is Purpose Sampling, while to test credibility using Triangulation of Sources and analyzed by the interactive analysis method developed by Mattew B. Milles and A. Michel Huberman. Milles and A. Michel Huberman, namely data condensation, presenting data, then drawing conclusions or verification. In running an event Tunas Mekar Cup IV requires stages of communication strategy, namely strategy formulation, strategy implementation, and strategy evaluation. In the strategy formulation, researchers use communication strategy planning to achieve success. In planning the communication strategy itself using the planning model from Cangara Hafied, namely, the “Sign Flow Communication Planning Model”. In the target team selected must have high quality and loyalty. Organizing the Tunas Mekar Cup IV event is based on the initial goal of providing a forum for the younger generation and providing entertainment to the community. The messages used are persuasive and informative messages. Building commitment to the Tunas Mekar Cup IV event still uses previous values and techniques and increases commitment. Selection and use of media in delivering messages with online media and print media. Making a communication plan can be by direct negotiation, the concept of the media used, licensing of related parties, proposals for sponsors and donors, evaluation of success. In the implementation of communication strategies in the Tunas Mekar Cup IV event requires collaboration between parties. The chairman overcomes member problems by taking a personal approach to members who run away from the assigned tasks. The success of the Tunas Mekar Cup IV event can be obtained by all committee members doing their duties and responsibilities well. Evaluation of the communication strategy of Tunas Mekar Youth Organization is done by forming a group discussion forum (FGD) and evaluating individual and team performance. The conclusion of this research is that the communication strategy of the Head of Tunas Mekar Youth Organization in the Tunas Mekar Cup IV event can be said to be not in accordance with expectations, but in its implementation it is still running smoothly. Keywords: Organizational Communication Strategy, Stages of Communication Strategy, Youth Organization, Sign Flow Planning Model,
POLA KOMUNIKASI KOMUNITAS CYCLING POSER DALAM MEREKRUT ANGGOTA BARU Putra, Arya Giri; Sekar Wangi, Maya; Maserona Sarungu, Lukas
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT The Cycling Poser Community is a bicycle community originating from Solo. This community was founded by Angga Septian Hari Wibowo and Annaz Fauzan in 2020. It was founded to preserve cycling culture in the city of Solo, apart from that, the existence of work from home made Angga and Annaz look for activities related to sports. In the four years since, the condition of this community has improved, many people already know this community and want to become members of the community. The question arises from the background, what is the communication pattern of the Cycling Poser community in recruiting new members? What are the barriers to recruiting members to this community? On this occasion the researcher used the theory of communication patterns according to Joseph A Devito, this theory has five patterns, namely the circle pattern, wheel pattern, Y pattern, chain pattern and star pattern. This type of research is qualitative with descriptive methods. Data collection techniques were carried out by means of observation, interviews and documentation. The results of this research show that the Cycling Poser community uses a star communication pattern, apart from that there are obstacles that occur, namely, the existence of incompatibility between individuals is the main obstacle in recruiting new members, thus making the founder more extra in establishing friendships and relationships. Keyword: Communication, Communication patterns and the Cycling Poser Community
POLA KOMUNIKASI ANTARA PELATIH DAN ATLET PENCAK SILAT DALAM MENINGKATKAN MOTIVASI KOMPETISI TINGKAT DAERAH (Studi Kasus PSHT Rayon Mojosongo Cabang Kota Surakarta ) Wisnu Wardhana, Paksi Pramudya; Sekar Wangi, Maya; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Pencak silat is one of the riches of martial arts in Indonesia. The latest Indonesianpencak silat has made many achievements both at the national and regional andASEAN levels. This achievement sparked the motivation of athletes to continue to compete and develop. As what is done by the coach of PSHT Rayon Mojosongo in orderto increase the motivation to compete for his foster children, the coach continues to workhard, practice and also strengthen his chemistry and interpersonal communication. Thepurpose of this study is to analyse and describe the application of interpersonalcommunication of coaches to PSHT athletes in order to increase motivation toparticipate in regional level competitions. This type of research uses a case studyapproach method of leadership leadership of pencak silat hati teratai Rayon Mojosongo.The data collection method was conducted through interviews with informants. Theinformants selected consisted of coaches, athletes who had participated in regional scalecompetitions and 1 member of PSHT Rayon Mojosongo.The results showed that the coach in applying interpersonal communication toathletes of PSHT Rayon Mojosongo Surakarta City Branch used standard indicatorsincluding openness, empathy, mutual support, positive attitude and the existence ofcommon goals or interests. The application of communication is successful and canincrease the motivation of athletes to participate in competitions at the regional level. Inaddition, the application of interpersonal communication is also carried out bycombining the wheel type communication style.Keywords: Communication Patterns, Interpersonal Communication and CompetitionMotivation
Konsep Diri Korban Cyber Sexual Harassment Pada Pengguna Media Sosial Instagram: (Fenomenologi pada Mahasiswa di Surakarta) Nanda, Karina Tusya; Sekar Wangi, Maya; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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With social media, users can communicate and interact widely with known people as well aswith new people. Instagram is a social networking platform that allows users to shareinformation in the form of photos or videos with captions attached. One of the crimes on socialmedia is cyber sexual harassment. This research aims to find out the self-concept of cybersexual harassment victims and to understand how cyber sexual harassment victims are in theprocess of self-acceptance after experiencing trauma and how to develop a positive self-concept.This study uses a type of qualitative descriptive research with a phenomenological approach tostudents in Surakarta. The data collection method uses interviews and documentation. Thedata was analyzed.Keywords: Self-Concept, Cyber Sexual Harassment, Instagram, Surakarta Students
KOMUNIKASI PEMBANGUNAN DALAM PEMBERDAYAAN UMKM DI DESA PELEM KECAMATAN SIMO KABUPATEN BOYOLALI Safitri, Hany Dwi; Sekar Wangi, Maya; Widiyowati, Estu
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research discusses development communication in empowering MSMEs carried out by the Boyolali Regency Cooperatives and Manpower Service using dialogical and top down communication flows by applying a participatory approach in every stage of development, from planning to utilizing the results. This type of research is descriptive research using qualitative methods. The techniques used in this research are in-depth interviews, non-participant observation and documentation. The research results show that development communication in empowering Micro, Small and Medium Enterprises carried out by the Boyolali Regency Cooperatives and Manpower Service applies a participatory approach in every stage of development, from planning to utilizing the results. Some of the main points of implementing this approach are (1) Community participation in the planning stage, namely Micro, Small and Medium Enterprises are involved in discussion forums to convey ideas and the obstacles they face. (2) Community participation in the implementation stage can take various forms, such as labor contributions, provision of materials or moral support that helps facilitate the running of the empowerment program. (3) Community participation in the evaluation stage, namely Micro, Small and Medium Enterprises actors conveying their critical views and assessments regarding the effectiveness and impact of the program implemented by the Boyolali Regency Cooperatives and Manpower Service. (4) Community participation in the results utilization stage, namely Micro, Small and Medium Enterprises actors actively participate by applying the knowledge and skills obtained from the empowerment program, such as strengthening relationships, improving product quality, and utilizing social media for marketing. Keywords: Development Communication, Empowerment of Micro, Small and Medium Enterprises, Approach Participative
HUBUNGAN TERPAAN MEDIA SOSIAL APLIKASI RUANGGURU TERHADAP MOTIVASI BELAJAR SISWA KELAS VI DI SD NEGERI 2 TAHUNAN Della Putri, Kiki Shalsa; Sekar Wangi, Maya; Maserona Sarungu, Lukas
Solidaritas Vol 9 No 1 (2025): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT This research aims to analyze the relationship between the impact of social media from the Ruangguru application and the learning motivation of sixth-grade students at SD Negeri 2 Tahunan. This study employs new media theory in examining the relationship between the impact of social media from the Ruangguru application and the learning motivation of sixth-grade students at SD Negeri 2 Tahunan. The type of research conducted is quantitative research, where data collection is carried out using questionnaires. The population and sample in this study consist of 30 sixth-grade students (respondents) from SD Negeri 2 Tahunan. The analysis technique used is Spearman's correlation. The results indicate that the variable of the impact of social media from the Ruangguru application has a significant simultaneous effect on the learning motivation of sixth-grade students at SD Negeri 2 Tahunan. The variable of the impact of social media from the Ruangguru application also has a significant partial effect on the learning motivation of sixth-grade students. The calculated t value is 4.310 with a p-value of 0.001<0.05, thus H1 is accepted. This indicates that there is a relationship provided by the Ruangguru Application (X) towards the dependent variable (Y) in sixth-grade students of SD Negeri 2 Tahunan. Keywords: Media exposure, Application, Ruangguru, learning motivation.
Co-Authors Alfajri, Arizka Della Putri, Kiki Shalsa Ikhsan Saputro, Muhammad Itasari, Andri Astuti Khasanah, Isnaini Lailatul Kurniawati, Sherliana Mahar Rizqi, Fikriana Maria H, Dewi Maserona Sarungu, Lukas Muadz, Muadz Munawwar Aldy, Fakhrudi Nanda, Karina Tusya Putra, Arya Giri Safitri, Hany Dwi Taufik Hidayat Widiyowati, Estu Wisnu Wardhana, Paksi Pramudya