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All Journal Amkop Management Accounting Review (AMAR) MAXIMAL
Adi, Tiomy Butsianto
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Analisis Bibliometrik atas Publikasi Ilmiah di Indonesia: Refleksi Kritis 2020–2025 Wekke, Ismail Suardi; Ismail, Rudihartono; Adi, Tiomy Butsianto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

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Abstract

Bibliometric research in Indonesia has experienced significant developments in the period 2020–2025, along with increasing attention to the quantification of scientific literature and mapping of research trends. This study aims to provide a comprehensive overview of the growth of bibliometric research in Indonesia, identify the most productive researchers and institutions, and evaluate its implications for the national research ecosystem. By analyzing data from Scopus and Google Scholar, an exponential increase in the number of publications with the keywords “bibliometric” and “Indonesia” was found. Leading universities such as the University of Indonesia, Universitas Gadjah Mada, and Universitas Airlangga are the main contributors. The implications of this trend include increased methodological awareness, multidisciplinary collaboration, and the potential for integrating bibliometrics into national research policies. This study provides a basis for researchers and policymakers to understand the direction and quality of scientific research in Indonesia.
The Role of Quality Digital: The effect of WhatsApp business on consumer retention of MSMEs in Papua Mountains Adi, Tiomy Butsianto; Karunia, Erick; Aswan, Aswan; Marsha, Deni; Azis, Muh. Irfandy; Febrian, Muhammad Rully; Syams, Tengku Putri Azizah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2843

Abstract

This study aims to analyze the influence of WhatsApp Business on customer retention of MSMEs in the Papua Pegunungan region and to examine the moderating role of high-quality digital interaction in this relationship. The study is grounded in the context of infrastructure limitations in 3T (frontier, outermost, and disadvantaged) areas, which demand the use of practical and accessible digital communication media. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Data were collected through a survey of 120 consumers who interact with local MSMEs via WhatsApp Business. The results indicate that WhatsApp Business has a positive and significant effect on customer retention. High-quality digital interaction also shows a considerable impact and moderates the relationship between WhatsApp Business and customer retention. The R² value of 0.576 demonstrates strong predictive power. This research contributes to the development of digital loyalty theory and provides practical implications for empowering MSMEs in disadvantaged regions to enhance digital communication in retaining customers.
Co-Authors Aswan Aswan Febrian, Muhammad Rully Ismail Suardi Wekke Ismail, Rudihartono karunia, Erick Marsha, Deni Muh. Irfandy Azis Syams, Tengku Putri Azizah