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All Journal Indonesian Journal of Geography Jurnal Tekno Kompak Jurnal ABDINUS : Jurnal Pengabdian Nusantara Wasana Nyata West Science Interdisciplinary Studies WASANA NYATA West Science Interdisciplinary Studies
Susanti, Nani Irma
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Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Pelatihan Canva sebagai Strategi Pemberdayaan UMKM dalam Branding Digital Produk Anggota ACSB Banjarsari Surakarta Sumaryanto, Sumaryanto; Ricadonna, Nadia Adriane; Susanti, Nani Irma; Panglipurningrum, Yofhi Septian; Utama, Heriyanta Budi
WASANA NYATA Vol 9, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v9i1.1982

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) anggota Dewan Asia untuk Usaha Kecil (ACSB) Kecamatan Banjarsari, Surakarta, menghadapi tantangan dalam branding dan pemasaran digital karena keterbatasan kemampuan desain visual. Survei awal menunjukkan bahwa 89% pelaku UMKM tidak familiar dengan Canva, dan 67% masih mengandalkan desain manual, sehingga produk mereka kurang kompetitif di pasar digital. Tema Canva dipilih karena potensinya yang besar untuk meningkatkan daya saing UMKM melalui pelatihan desain grafis sederhana menggunakan Canva yang mudah diakses dan ramah pengguna. Metode layanan menggunakan Participatory Learning and Action (PLA) dengan tiga tahap: (1) pelatihan intensif Canva (membuat profil produk dan profil bisnis), (2) fasilitasi praktik langsung, dan (3) evaluasi melalui pre-test/post-test. Peserta terdiri dari 15 UMKM yang terdiri dari 74% perempuan di sektor kuliner, fesyen, dan kriya. Hasilnya, 87% peserta mengalami peningkatan keterampilan desain, dan 74% berhasil membuat materi promosi secara mandiri. Tantangan utamanya adalah keterbatasan perangkat dan akses internet. Pelatihan Canva efektif meningkatkan kapasitas visual UMKM dengan biaya rendah. Keberlanjutan program ini direkomendasikan melalui pendampingan berkelanjutan dan replikasi ke UMKM lainnya.
The Impact of Social Media Marketing Activities on Value Equity, Brand Equity, and Relationship Equity in Ngarsopura Market of Surakarta Sumaryanto, Sumaryanto; Widajanti, Erni; Susanti, Nani Irma
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.537

Abstract

Even in Surakarta, traditional marketplaces continue to play an essential role in the commercial activities that take place in Indonesia. Because of the proliferation of digital technology, the utilization of social media in marketing endeavors has become increasingly important. On the other hand, there is currently a dearth of research about the influence that social media marketing operations have on value equity, brand equity, and customer relationship equity in traditional markets. In the Ngarsopuro Market in Surakarta, the purpose of this study is to provide an explanation of the potential social media marketing actions that have the potential to influence those three equity factors. The strategy known as Partial Least Square (PLS) is utilized as a device for doing data analysis in this study. Through the use of questionnaires, information was gathered from 230 individuals who have visited Ngarsopuro Market and have engaged in the practice of online shopping. A favorable impact on value equity, brand equity, and relationship equity has been observed at Ngarsopuro Market as a result of the utilization of social media, as demonstrated by the findings of the study. In addition, the investigation revealed that value equity, brand equity, and customer relationship equity all play a key role in the decision to make a purchase in the Ngarsopuro Market. Therefore, in order to maintain conventional markets, it is anticipated of sellers that they would make more efficient use of social media, give relevant information about their products, and increase consumer loyalty.  
Synergi Membuat Pupuk Organik dari Limbah Air Cucian Beras untuk Pupuk Tanaman Sapariyah, Rina Ani; Saryanti, Endang; Susanti, Nani Irma
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i1.15596

Abstract

During the Covid-19 pandemic, the order of people's lives has changed dramatically. The strict application of the 5M rule makes the space limited. To be able to survive healthily and happily, activities are needed that can provide positive energy as well as be useful for sustainability in meeting life's needs. One of the trends is planting both ornamental and vegetable plants and even medicinal plants or kitchen spices in the yard. For the plants to thrive, the fertilizer used uses the rice washing water waste that is produced every day. So far, housewives will flush rice washing water waste directly on the plants. The community service team provides socialization, training, and assistance in making liquid organic fertilizer that can be made by housewives in their respective homes. The synergy between household members in making Liquid Organic Fertilizer from rice washing water waste, so that it is more efficient and effective
Co-Authors Aris Tri Haryanto Endang Saryanti ERNI WIDAJANTI Hariyanti Hariyanti I Gusti Putu Diva Awatara Pahlawi, Lukman Ahmad Imron Prabang Setyono Ricadonna, Nadia Adriane Rina Ani Sapariyah Sano, Yose Septiana Novita Dewi Sumaryanto Sumaryanto, Sumaryanto Utama, Heriyanta Budi Wahyuningsih, Hartati Dyah Widianto, Tri Yofhi Septian Panglipurningrum Yusuf Sutanto