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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JURNAL DESTINASI PARIWISATA JEJAK Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Sinar Manajemen Jurnal SEPA (Social Economic and Agribusiness Journal) Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen AFEBI Economic and Finance Review Martabe : Jurnal Pengabdian Kepada Masyarakat EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Sosial Ekonomi Kelautan dan Perikanan GEMA EKONOMI JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis Jurnal REP (Riset Ekonomi Pembangunan) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen Jurnal Manajemen JMK Jurnal Manajemen dan Kewirausahaan Airlangga Journal of Innovation Management Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Marketing and Human Resource Research Jurnal Bisnis dan Manajemen (JBM) ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal Pelita Manajemen Kreativasi: Journal of Community Empowerment Economic and Education Journal (Ecoducation)
Andhatu Achsa
Universitas Tidar
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Journal : Jurnal Maneksi (Management Ekonomi Dan Akuntansi)

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ANALISIS PENERAPAN PROMOTION MIX DALAM MENINGKATKAN JUMLAH NASABAH PADA PD BPR BANK BAPAS 69 KANTOR CABANG MAGELANG UTARA Liya Rizki Dewi Astutik; Andhatu Achsa
JURNAL MANEKSI Vol 9, No 2 (2020): Desember 2020
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (974.817 KB) | DOI: 10.31959/jm.v9i2.489

Abstract

Badan Perkredian Rakyat (BPR) which was named the best BUMD 2020 in the award of 2nd Infobank. The purpose of the research carried out in the first trimester of 2020 is to find out how the role of the promotion mix is in increasing the number of customers at PD BPR Bank Bapas 69 North Magelang Branch Office in the first trimester of 2020. Data management and analysis techniques are carried out using descriptive analysis techniques by analyzing previously collected data then presents the data that has been processed in the form of a description that explains the object under study. Data obtained by observing related companies and secondary data in the form of annual reports of branch offices annual reports which are then processed and analyzed based on existing theories. In order to increase the number of customers, PD. BPR Bank Bapas 69 use promotion mix variable such as advertising, personal selling, sales promotion, public relations and publicity, and direct marketing. The results from the research we can see that the promotion mix applied has an effect on increasing the number of customers at PD BPR Bank Bapas 69 North Magelang Branch Office seen from the 2020 branch office annual report.
Co-Authors Astin Arofah Budi Rahardjo Budi Rahardjo Clarisa Alfa Lionora Destiningsih, Rian Dewi Rosita Diar Marlina Verawati Dinar Melani Hutajulu Fitrah Sari Islami Galuh Tiyasherlinda Hasan Atmajaya Hasan Surya Atmaja Henrikus Egha Hanintyas Widiastomo Hermanto, Wachid Hesti Fitrianingsih hirawati, heni Hutama, Revanza Harviananda Islami, Fitrah Sari Jurni Hayati Khairul Ikhwan Kurnianingsih Kurnianingsih Kusumawardani, Berlian Hema Lathif, Muhammad Zaki Lauren Zahra Holdenianda Liya Rizki Dewi Astutik Mudinillah, Adam Muhamad Rio Putrananda Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Nurmalasari, Fitri Pramudianti, Ulfa Rahma Purwita Sari, Dian Putri, Nida Aprilia Rr Retno Sugiharti Shintya Novita Rahmawati Sijabat, Yacobo P Sugiharti, Rr. Retno Syah, Bayu Erdian Trisyaningsih, Melati Verawati, Dian Marlina Vina Al Azizah Wibisono, Hamdan Berlian Yacobo P. Sijabat Yacobo P. Sijabat Yustirania Septiani Zuhrotul Maghfiroh