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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JURNAL DESTINASI PARIWISATA JEJAK Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Sinar Manajemen Jurnal SEPA (Social Economic and Agribusiness Journal) Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen AFEBI Economic and Finance Review Martabe : Jurnal Pengabdian Kepada Masyarakat EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Sosial Ekonomi Kelautan dan Perikanan GEMA EKONOMI JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Perilaku dan Strategi Bisnis Jurnal REP (Riset Ekonomi Pembangunan) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen Jurnal Manajemen JMK Jurnal Manajemen dan Kewirausahaan Airlangga Journal of Innovation Management Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Marketing and Human Resource Research Jurnal Bisnis dan Manajemen (JBM) ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Pada Masyarakat Jurnal Pelita Manajemen Kreativasi: Journal of Community Empowerment Economic and Education Journal (Ecoducation)
Andhatu Achsa
Universitas Tidar
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Journal : Jurnal Pengabdian Pada Masyarakat

 1 
Pendampingan Standardisasi Produk Sebagai Alternatif Peningkatan Pemasaran Pada UMKM di Desa Ngargogondo, Borobudur Andhatu Achsa; Dian Marlina Verawati; Ivo Novitaningtyas
Jurnal Pengabdian Pada Masyarakat Vol 7 No 4 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.749 KB) | DOI: 10.30653/002.202274.206

Abstract

PRODUCT STANDARDIZATION AS AN ALTERNATIVE TO INCREASING MARKETING FOR MSMES IN NGARGOGONDO VILLAGE, BOROBUDUR. This program is motivated by the needs of partners for product marketing development. The purpose of this program is to increase partners' understanding and ability to standardize products, partners' understanding of the importance of PIRT and halal certification, and increase partners' understanding of PIRT licensing and halal certification for products. The program was implemented using the method of socialization, lectures, and tutorials for 20 MSME actors in Ngargogondo Village as program targets. The results of the program implementation show that there is an increase in partners' understanding of the importance of PIRT licensing and halal certification for products. Through the implementation of this program, it is hoped that consumer buying interest in MSME products in Ngargogondo Village will increase so that it has an impact on increasing sales volume and being a solution to partner problems.
Co-Authors Astin Arofah Budi Rahardjo Budi Rahardjo Clarisa Alfa Lionora Destiningsih, Rian Dewi Rosita Diar Marlina Verawati Dinar Melani Hutajulu Fitrah Sari Islami Galuh Tiyasherlinda Hasan Atmajaya Hasan Surya Atmaja Henrikus Egha Hanintyas Widiastomo Hermanto, Wachid Hesti Fitrianingsih hirawati, heni Hutama, Revanza Harviananda Islami, Fitrah Sari Jurni Hayati Khairul Ikhwan Kurnianingsih Kurnianingsih Kusumawardani, Berlian Hema Lathif, Muhammad Zaki Lauren Zahra Holdenianda Liya Rizki Dewi Astutik Mudinillah, Adam Muhamad Rio Putrananda Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Nurmalasari, Fitri Pramudianti, Ulfa Rahma Purwita Sari, Dian Putri, Nida Aprilia Rr Retno Sugiharti Shintya Novita Rahmawati Sijabat, Yacobo P Sugiharti, Rr. Retno Syah, Bayu Erdian Trisyaningsih, Melati Verawati, Dian Marlina Vina Al Azizah Wibisono, Hamdan Berlian Yacobo P. Sijabat Yacobo P. Sijabat Yustirania Septiani Zuhrotul Maghfiroh