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All Journal Journal of Community Research & Engagement (JCRE)
Ronny Marthin Sitohang
Akuntansi, STIE Ganesha
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Pemanfaatan Platform Digital E-commerce Tiktok & Shopee Affiliate dalam Manajemen Resiko dan Ketahanan UMKM Budidaya Jangkrik dan Usaha Dimsum Syafran Nurrahman; Aep Saefullah; Rasmawati AR; Ronny Marthin Sitohang; Riawan Syaputra; Melati Puspita Hakim
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/qezr3z08

Abstract

Amid declining productivity in MSMEs that leads to decreased sales profit, there is a significant threat to business owners of both large and small scales. Therefore, a strategy is needed to minimize risk management and maintain business resilience so that MSMEs can continue to operate well and achieve the appropriate profit. This issue is experienced by Mr. Jhandriansyah, the owner of a dim sum and cricket farming business in the Pondok Benda, Pamulang area, who faces challenges in marketing his cricket and dim sum products. The purpose of this research is to assist the business owner in innovating the digitalization of MSME cricket farming and dim sum production by utilizing the digital e-commerce platforms Tiktok and Shopee Affiliate. The research methods used include observation, interviews, and documentation. The conclusion drawn from this research is that utilizing the digital e-commerce platforms Tiktok and Shopee Affiliate is expected to help Mr. Jhandriansyah avoid losses and bankruptcy in cricket farming and dim sum production, as well as to enhance seller relations both domestically and internationally
Pelatihan dan Pengembangan Sumber Daya Manusia pada UMKM Melalui Keterampilan Digital dalam Produksi Pangan Patria Adiguna; Sutariyono Sutariyono; Neila Aisha; Tuti Herawati; Syafran Nurrahman; Aep Saefullah; Rasmawati AR; Melati Puspita Hakim; Riawan Syaputra; Ronny Marthin Sitohang
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/v1sgmx97

Abstract

This training aims to address human resource management (HRM) in the digital era and efforts to enhance the productivity of small and medium enterprises (SMEs). The challenges faced by SMEs, such as low productivity, added value, and product quality, are also a primary focus of this training. The activity was conducted on Saturday, May 25, 2024, at Jl Benda Permai III, Kampung Parakan Rt 06 Rw 09 Pondok Benda, Pamulang District, South Tangerang. The implementation methods included seminars, discussions, and hands-on practice. The participants consisted of 10 lecturers from STIE Ganesha and 20 business owners of Dimsum and cricket farmers. The training results indicated that HR professionals need to master strategic competencies, including understanding organizational values, talent management, leadership, and the use of digital technology. Additionally, they need to position the business strategically, build trust-based relationships, and manage various business pressures. The training also emphasized the importance of modernizing business systems and systematic policies as an alternative to increasing regional competitiveness and improving SME performance. Digital skills development, financial management, and information technology proficiency were identified as crucial needs for SME actors. This training provided valuable insights for HR professionals and SME stakeholders in understanding the importance of HRM in the digital era and enhancing SME productivity. Implementing effective strategies in HRM and productivity improvement will help achieve sustainable SME development goals and make a more significant contribution to the national economy
Co-Authors Aep Saefullah Melati Puspita Hakim Neila Aisha Patria Adiguna Rasmawati AR Riawan Syaputra Sutariyono Sutariyono Syafran Nurrahman Tuti Herawati