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All Journal International Journal of Community Service (IJCS) Jurnal Pengabdian Cendekia
Krisnawan, Andik Damar
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Implementation of Business Model Canvas Development Based on Ngandel, Kendel, Bandel, Kandel to Overcome Marketing and Productivity Problems in Yogyakarta's Typical Jumputan Craft MSME Pradana, Reza Yudha; Krisnawan, Andik Damar; Ramadhanti, Ardita Puri; Handayani, Laras Rizki; Wulandari, Hana; Kusumawardhani, Ratih
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1181

Abstract

This community service was aimed at helping Sanggar Jumputan Maharani, founded by Mrs. Surani, in facing the challenge of declining sales, especially among young people. In addition, this service is a form of community service to introduce the business model canvas method and the application of Ki Hadjar's teachings in the business world. The approach used in this service is ethnography, where the researcher not only conducts interviews with several informants but also observations and participates in carrying out a series of production activities of Sanggar Jumputan Maharani UMKM such as observing, helping if needed during the production process, participating in the jumputan making process. From the results of interviews and observations obtained, the authors found various phenomena in internal and external factors. In addition, the author tried to provide Business Model Canvas training at Sanggar Jumputan Maharani which was used as a bridge to improve the marketing and productivity of these MSMEs. The results of the service showed that Sanggar Jumputan Maharani has its own advantages compared to other MSMEs. As well as superior in design, product quality and quantity, and the number of exhibitions that have been participated in. However, Sanggar Jumputan Maharani needs to increase the collection of motif designs according to supply and demand, as well as register the distinctive designs of Sanggar Jumputan Maharani in HAKI, as well as increase the number of human resources and increase jumputan production in order to reach more market segmentations with the Business Model Canvas method.
Observasi UMKM Bakso dan Mie Ayam Cak Iwan Pakualaman Noperian, Jogi; Krisnawan, Andik Damar; Setiawan, Miko; Prawita, Dika
Jurnal Pengabdian Cendekia Vol. 1 No. 2 (2025): Edisi Agustus
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v1i2.40

Abstract

Observasi UMKM Bakso dan Mie Ayam Cak Iwan Pakualaman dilakukan untuk memahami dinamika usaha kuliner skala kecil. Usaha ini dirintis pada tahun 1980 dengan berjualan keliling menggunakan gerobak pikul, kemudian berkembang menjadi warung menetap, dan hingga kini menempati dua unit rumah toko. Metode observasi digunakan untuk mengumpulkan data terkait sejarah, proses produksi, manajemen sumber daya manusia, pemasaran, dan keuangan. Hasil observasi menunjukkan bahwa UMKM ini mampu bertahan dan berkembang dengan mengandalkan kualitas produk, pelayanan, dan kemampuan beradaptasi. Meskipun demikian, terdapat beberapa tantangan seperti manajemen sumber daya manusia yang belum terstruktur dan pemanfaatan pemasaran digital yang kurang optimal. Observasi ini memberikan pemahaman yang komprehensif mengenai pengelolaan UMKM kuliner dan menjadi dasar untuk pengembangan di masa depan.
Co-Authors Handayani, Laras Rizki Kusumawardhani, Ratih Noperian, Jogi Pradana, Reza Yudha Prawita, Dika Ramadhanti, Ardita Puri Setiawan, Miko Wulandari, Hana