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All Journal Jurnal Pengabdian Masyarakat Nian Tana Pedagogic Research - Applied Literacy Journal
Rini Hardiyani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

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Journal : Pedagogic Research - Applied Literacy Journal

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THE INFLUENCE OF LIVE VIDEO STREAMING, TRUST, AND PRICE FEATURES ON PURCHASING DECISIONS FOR TIKTOK E-COMMERCE CUSTOMERS Rini Hardiyani
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/3vjjax34

Abstract

This study aims (1) To determine the effect of live video streaming on e-commerce purchasing decisions on TikTok. (2) To determine the effect of Trust on e-commerce purchasing decisions on TikTok. (3) To determine the effect of price on e-commerce purchasing decisions on TikTok. The research method used is a quantitative method. Data collection is used in this study using a questionnaire (google form). The number of samples in this study was calculated using the Slovin formula and obtained 96 respondents who were TikTok e-commerce users. The data processing method in this study used SPSS software version 20.0. The results of the study showed that (1) Live Video Streaming has a significant effect on Purchasing Decisions. (2) Trust does not have a significant effect on Purchasing Decisions. (3) Price has a positive effect on purchasing decisions.
Co-Authors Amalia Malik Helda Jaya Puspita Nova Hidayati Diyah Larasati Rallyanta Tarigan