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All Journal Daengku: Journal of Humanities and Social Sciences Innovation Batara Wisnu : Indonesian Journal of Community Services
Muharifah, Isnaini
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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MEMBANGUN GENERASI BERAKHLAK MULIA: BAKTI SOSIAL STIE GANESHA DALAM RANGKA PERINGATAN ISRA MI'RAJ NABI MUHAMMAD SAW Kohar, Abdul; Tohiroh, Tohiroh; Saksana, Joned Ceilendra; Murtini, Sri; Prajogo, Budi; Siregar, Fuad; Pardian, Ramadani; Ruvi, Muhammad; Lesmana, Asep Surya; Candra, Hendra; Abas, Farhat; Saefullah, Aep; Putera, Alifi Restu; Salima, Rianti; Muharifah, Isnaini; Nurhayati, Nurhayati
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.330

Abstract

This activity aims to instill noble moral values exemplified by the Prophet Muhammad to the community, as well as increase social care through social services. This program involved participants from representatives of majelis taklim throughout the Pisangan sub-district. Pisangan with a target beneficiary of 1,000 coupons containing basic necessities and other basic needs. Community service activities were carried out on Sunday, January 5 and 12, 2025, at the STIE Ganesha Campus and the Baiturrahman mosque, Pisangan Village. The activity implementation method consists of three main stages: (1) Isra Mi'raj Commemoration which is filled with tausiyah about the morals of the Prophet Muhammad, (2) Distribution of food and drink to the community. morals of the Prophet Muhammad, (2) Distribution of Social Service Coupons, and (3) Distribution of Assistance to People in Need. This activity successfully reached around 250 participants representing mosques and taklim assemblies. Through this program, the community is expected to take lessons from the Prophet's struggle and apply them in everyday life by strengthening solidarity and social care. The results of the activity showed the enthusiasm of the community in participating in the event and positive acceptance of the assistance provided. The implications of this activity are expected to encourage the community to be more active in religious and social activities, as well as strengthen the relationship between STIE Ganesha and the community. between STIE Ganesha and the local community. This activity also reinforces character education values based on noble morals that are relevant for young generation
Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition: Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition Tohiroh, Tohiroh; Sutariyono, Sutariyono; Mulasih, Siti; Alfarisi, Sya’ban Maulana; Muharifah, Isnaini
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3761

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) industry in Indonesia plays an important role in the country's economy, especially in the creative and manufacturing industries. One of the products that is increasingly developing is local screen-printed plastic bags, but faces increasingly tight global market competition. The purpose of this study is to identify and analyze branding strategies implemented by local screen-printed plastic bag MSMEs in competing in the global market. This study uses a qualitative approach with a case study method on MSME actors engaged in the screen-printed plastic bag industry. The results of the study indicate that branding strategies are essential to increase the competitiveness of MSMEs in the global market. It is important for MSMEs to pay attention to global trends such as tourism and environmentally friendly technology to attract the attention of global consumers. This study also found that brand strengthening and consistent communication with consumers through digital platforms can be a significant competitive advantage. The implication of this study is that MSMEs need to be more adaptive to changes in the global market and take advantage of various opportunities to improve their position in the international market through innovative and planned branding strategies.
Co-Authors Abas, Farhat Abdul Kohar Aep Saefullah Alfarisi, Sya’ban Maulana Budi Prajogo Hendra Candra Joned C. Saksana Lesmana, Asep Surya Mulasih, Siti Nurhayati Nurhayati Putera, Alifi Restu Ramadani Pardian Ruvi, Muhammad Salima, Rianti Siregar, Fuad sri murtini . Sutariyono, Sutariyono Tohiroh, Tohiroh